Digital Marketing

How infographics benefit Content Marketing

Jason AtakhanovAugust 1, 2019


Every day on planet Earth, over 2.5 quintillion bytes of data is created. That’s 2.5 followed by 18 zeroes… also known as A LOT.

Much like the world we live in, the web is quickly becoming crowded and confusing. Every day we are inundated with an astounding influx of information that is difficult to interpret; it can be bland, boring, mundane, overwhelming… you get the picture.

If only there were a way to sort this information in a creative and interesting way!?


Well, fret not, wary consumer. You may have heard of a little something called an infographic. It’s a powerful visual marketing tool, and I’d like to tell you why.

So what is an infographic?

An infographic is a unique blend of information; eyegasmic design is combined with well structured, thoughtful content. It’s fun and creative storytelling of data-heavy topics, without all the heavy reading.

Think of an infographic as a digital highway sign. It conveys important information at a glance. And features easily digestible snippets of information that don’t overload or bore the consumer.

So how do they help your marketing efforts?


They make one hell of a visual statement

Compelling, attractive, and fun – people absolutely LOVE statistics, facts, and tidbits of information. Mixing these items with visual elements will create dynamic pieces of content that will hook consumers and make an impression.  

They showcase expert knowledge 

You definitely want to create infographics that are engaging and beautiful, but you also want them to show off expertise. An infographic showcases research and development in an addictive, creative and effective way. 

They are viral sensations  

It goes without saying that in today’s day and age, social media is king. The sheer visual appeal and creativity of infographics makes them far more likely to be shared on social networks than plain text articles. A kick-ass graphic utilizes a snowball effect; the more social media engages with your post, the more visibility it will garner. Driving more and more traffic to your site. 

They help drive your SEO

Infographics grab viewers from many different sources; as mentioned, people are instantly more engaged with visual content. Infographics provide endless sharing capabilities on social media, and they are great for editorial backlinks. Because of this, they are very effective at driving your site up Google’s rankings index.


Setsail can get you started with all of your marketing materials. It really doesn’t matter how big or small; let us help you create an infographic with style, substance and maybe even a little sassy flair.