eBikeBC E-commerce Launch: Building a Digital Foundation for Electric Bike Retail

Developed a conversion-focused e-commerce platform for eBikeBC, combining strategic web design with compelling visual content and performance marketing. Our integrated approach established eBikeBC's digital presence in Western Canada's growing electric bike market.

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I am working with Setsail Agency and had the pleasure of collaborating with Jason, Tom, and Georgie. They're a super creative and energetic team who always welcomed new ideas and went the extra mile. I’m really happy with their service and would definitely recommend them to anyone. They're not just professional but also great to work with!

Behnaaz Arab

Marketing Manger at ENVO Drive

Achievements

E-commerce Platform Development

Designed and launched a comprehensive e-commerce website optimized for electric bike sales, featuring detailed product comparisons, sizing guides, and seamless checkout experience.

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Visual Asset Creation

Produced a complete library of professional product photography and lifestyle content, showcasing eBikeBC's diverse electric bike lineup in real-world applications.

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Digital Marketing Integration

Implemented targeted advertising campaigns across multiple platforms, supported by custom landing pages and conversion tracking systems.

Building a Conversion-Focused E-commerce Experience

Our approach to eBikeBC's digital presence focused on creating an intuitive shopping experience that addresses common e-bike purchase concerns. The e-commerce development prioritized educational content alongside product information, helping customers make informed decisions about their electric bike purchases.

Key website features included comprehensive product comparison tools, detailed specification breakdowns, and size recommendation guides. The platform was built to handle complex product configurations while maintaining an intuitive user experience. Special attention was paid to mobile optimization, ensuring a seamless shopping experience across all devices.

Technical implementations included advanced filtering systems to help customers find the right e-bike based on their specific needs, integrated inventory management, and a streamlined checkout process. Educational content was strategically placed throughout the customer journey, addressing common questions about electric bikes and helping build customer confidence in their purchase decisions.

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Creating Compelling Visual Content for E-commerce Success

Our visual content strategy aimed to showcase both the technical capabilities and lifestyle benefits of eBikeBC's product line. Through professional photography and video production, we captured the diverse applications of electric bikes across British Columbia's varied terrain.

The photo shoots were carefully planned to highlight key product features while demonstrating real-world usage. Studio photography captured detailed product shots essential for e-commerce, while location shoots showcased the bikes in action across urban and trail environments. Video content focused on product demonstrations, feature highlights, and usage tutorials.

This comprehensive visual library supported multiple marketing objectives, from detailed product pages to engaging social media content and targeted advertising campaigns. Each piece of content was optimized for its specific platform while maintaining consistent brand presentation and messaging about eBikeBC's value proposition in the electric bike market.

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