Platform partners & certifications
Channel Partner
Claude Partner
Search, Shopping, Meta, remarketing: every channel your buyers click, run like they share one budget. Because they do.
Most Google Ads budgets leak on searches that were never going to buy. We read the actual queries your buyers type, split the price-checkers from the ready-to-hire, and build your account to chase only the second kind. You feel it as cheaper leads that actually answer the phone.
The whole paid picture, managed as one: the campaigns carrying the load stay strong, the ones quietly spending without returning get caught and cut, and everything paces evenly to month-end instead of going dark in week four. You feel it as steady lead flow at a steady cost.
Online stores get their own discipline. Shopping and Performance Max built off a clean product feed, purchase-value tracking so campaigns chase real revenue instead of clicks, and Meta and TikTok ads that show shoppers the exact products they viewed. And because a disapproved product can’t sell at any budget, feed health always comes first. You feel it as more of your catalog showing, and more of it selling.
Already running ads? We audit before we touch: wasted spend circled, broken tracking flagged, and you see every finding before anything changes. The usual first win isn’t a bigger budget, it’s your current one with the leaks closed.
Repeat buyers on autopilot
Winning gets a lot easier from there. Ten years of research into how buyers search, compare and decide goes into your account before the first bid is placed.
Anyone can run a Google Ads account. What decides whether it works is whether the person running it understood your buyer before they started spending. We’ve spent ten years building exactly that understanding: how people in your market search, what they compare you against, what makes them call, and what makes them walk away. The first dollar of your budget is aimed before it’s ever spent.
Before you commit a budget, we show you the analysis: who’s searching, in what volume, what the clicks are going for, and what that budget could realistically produce, every figure sourced so you can check the logic. After launch, the same discipline points backwards: live dashboards, projections next to actuals, changes you can see land. You always know what’s working, what isn’t, and what we’re doing about it. And you don’t have to take any of it on faith: every change we make is logged in your own ad account’s change history, where Google keeps the receipts whether we like it or not.
What we learn. What we change. How it improves your investment.
Planned by a strategist · Run by specialists · One account manager you can call
Your business goals and buying journey guide our account audit, competitor research and campaign plan.
Foundation confirmed
Tracking you can trust before we spend a dollar.
Choose targeting and bidding for your account. Carry the same offer from the ad to the page.
Search ad
Sponsored
Social ad
Matching landing page
The same offer. A clear next step.
Your photos, reviews and results
Ready to launch
We link ad spend to real enquiries and sales, as far as your CRM and feedback allow.
We show what Google or Meta reports apart from the sales you confirm, so nothing is double-counted.
We check tracking, lead quality and wasted spend first. That tells us if more budget will help, or if the campaigns need fixing.
Different campaigns can need different actions.
We estimate the impact, get your OK on any budget change, then check it worked.
What changed. What it produced. What happens next.
↻ What we learn goes back into step 01
Weekday monitoring · Weekly improvements · Monthly reporting · A fresh plan every quarter · Month-to-month
Illustrative work examples. Delivery and data connections follow your agreed scope.
This is the exact route between those two sentences, the same cadence our delivery team runs.
Most wasted ad spend starts with broken tracking nobody checked. So before any campaign work begins, every tracking prerequisite is confirmed: your conversion action verified firing, your analytics connected, your account access in order. Boring, and the reason everything after it can be trusted.
A full audit of what’s already there, plus competitive homework: what your top three paid competitors are saying, which angles are saturated, and where the gap is. Your ads get written from that gap, not from guesses, so they say something your competitors aren’t already saying.
Automated alerts on your account: cost spikes, conversion droughts, budgets burning out early. The junk-query blocklist starts on day one, so obvious waste never gets a first dollar, let alone a second.
Build better.Ideate faster.
Grow quicker.
Tracking, bidding and structural issues fixed first. And honestly, no optimisation decisions happen until the foundation is confirmed, because tuning a campaign against broken data is tuning it against noise. Your baseline cost-per-lead, or return on ad spend for stores, is recorded, so every claim we make later can be checked against day one.
Campaigns restructured around your actual goals, fresh ad copy written from the competitive homework, your customer list put to work, and the first deep search-term cleanup ships. You watch each change land in your portal.
Top performers scale, underperformers get pruned, and we sit down together around day 80: what your money produced, what didn’t work, and the next 90 days’ plan built from your results, never from a template.
From “is this even working?” to watching it work: live portal, monthly report, scheduled calls, or a quick message when something’s on your mind. However you like to work, we’ll match it. Inside the portal: your live results and anything that needs your approval.
01
Count what’s real
Conversion tracking rebuilt and verified before a dollar of optimisation. A booked job counts, a bot form-fill doesn’t, and call tracking plus your own CRM confirm which is which.
02
Feed it back
Your closed deals connect back to the ads that produced them, so the bidding learns from real customers, not junk leads.
03
Check it daily
A named human reviews your account every weekday, with automated alerts for the things that can’t wait for Monday.
04
Report it straight
Projection against actual, every month, misses included. If a campaign isn’t producing, you hear it from us first.
Strategy, weekly optimization, writing, design, development, and someone whose whole job is keeping it moving. Each one works your account for the hours their craft is needed, so every seat is filled by a specialist instead of one hire stretched across all of it. Here’s who does what.
Alex Semybratskyi
Account Manager
Your main contact. Runs your monthly strategy call, sends your monthly report, and always knows where things stand.
Carson Meyer
Head of Strategy
Owns the strategy. Audience research, channel mix, budget direction, testing priorities, all decided from your data.
Chris Gleason
PPC Specialist
Runs the weekly work: search-term review, bid and budget changes, the monthly tracking check.
Tom Richards
COO
Writes your ads and landing-page copy, in your voice, checked against your site before anything runs.
Marco Pregonero
Design Lead
Graphics and page layouts for anything we build on your site.
Oleksandr Boitsun
Developer
Tracking fixes, landing-page speed, conversion setup, deployed and verified live within 24 hours.
Your account is watched every day, not once a month. If something significant moves, we’re on it the same day, usually before you’ve noticed.
10 years · $100M+ revenue generated · 500+ clients
Different industries, same method: verify the numbers, fix the leaks, scale what pays.
154 leads at $21 each
In 75 days across Metro Vancouver, including 19 phone calls straight off the ads.
522 bookings in 5 months
With $55K in tracked revenue on $15.6K of ad spend for a Vancouver detailing shop.
Tiago Auto Spa
$224,219 from $33,100
In 67 days: 477 camp registrations on Google and Meta, using less than a third of the planned budget.
4,648 applications at $2.21
Over 12 months, on an account we’ve now run for 21 straight months and counting.
4.3x tracked return in 5 months
For a Burnaby design-build firm, on leads worth $3,500 to $7,000+ per job.
+50% mobile checkout completion
4.3x return on ad spend across Google and Meta, and +35% online conversions, for a Western Canada e-bike retailer with a store and showroom in one funnel.
−40% acquisition cost over seven years
Across GIO Electric and Rosso Motors: tens of millions in revenue, +85% e-commerce conversion rate, performance media and creative under one roof.
1.2% → 3.8% conversion rate
Brand, storefront and marketing for a DTC e-bike business that went on to $20M in sales, with order value up 25% and acquisition cost down 35%.
DTC ad creative for a global apparel brand
Paid social creative for Healing Hands, a US enterprise healthcare-apparel brand. Proof the creative engine scales far beyond local.
E-commerce creative
Video and image ads made by our in-house team, built from what your buyers actually want. We test every batch and refresh the set, so there’s always something new in front of your shoppers.
01
Modeled from your buyers
Every ad starts from the same research as your campaigns: what your customers want, what they compare, and the words that make them click.
02
Produced in-house, in batches
Video and image ads made by the same team that runs your account, in batches, so there’s always a fresh variation ready to test.
03
Winners scale, weak ads get pruned
Every ad competes for its place. The monthly creative review keeps what’s converting, kills what’s fatiguing, and feeds what we learn into the next batch.
In their words · Reviews
GVA Brands
“We’ve been working with Setsail for 7 years for all our marketing materials, website design, product design, videos, photos. They’ve been great. Responsive, responsible, great materials. Highly Recommended!”
Larry Knurik
VP Logistics, GVA Brands
Watch VideoSurface 604
“Tom and Jason are a thrill to work with. Not only do they take stellar product and lifestyle pictures, they’ve done a complete rebranding of our company and has filled it with energy and life. The direction and strategy that they bring to the table is top notch and positions any company that works with them to become industry leaders.”
Gordon Lai
Surface 604
Watch VideoCity of Surrey
“I reached out to Setsail in 2018 for a political campaign. The results of their work, analysis and dedication helped make my campaign a success. Very transparent and innovative…”
Jack Hundial
City Councillor, City of Surrey
10 Years in Business$100M+ revenue generated500+ clients
B Corp Certified
Google Partner
Every plan includes the live dashboard, a monthly report, a monthly strategy call, and month-to-month terms. No lock-in.
Single Channel
$2,500/mo
Start with Google Ads or Meta Ads and a clear route to an enquiry or sale.
What’s included?
Google + Meta
$4,800/mo
Coordinate paid search and paid social around one view of the buyer.
What’s included?
The single-channel approach, coordinated across two channels:
Performance
$5,500/mo + spend share
Scope the advanced campaign work around your account and growth goals.
What’s included?
A tailored programme, agreed up front:
No setup fees. Media budget is separate. Final scope and pricing are agreed before you start.
Before delivery starts, we record your starting point. You can see it, and every result since, in your portal. If your first 90 days don’t produce results, you get a full refund. Month-to-month terms keep the next cycle accountable to the results.
The full scope
What’s included depends on the plan you pick.
Google Ads · Meta · Performance marketing
See competitor ad activity alongside your website performance, search visibility and conversion gaps. Enter your website and email for a free digital competitive analysis.
Free digital report. Website and email required.
Who we’re for
One honest note before booking: Growth Strategy is for businesses already generating revenue with something worth scaling. If you’re pre-revenue or just looking to run ads without a strategy, this isn’t the right first step.
30 minutes, free.
Start with a call. We’ll dig into your business, your market, and what’s holding your numbers back, and you’ll leave knowing exactly what to fix first. If it makes sense to go further, our strategists then build your full Growth Strategy and present it with the complete plan.
10 years · $100M+ revenue generated · 500+ clients
Before the call, we run a 200+ point audit of your full online presence, so we arrive already knowing your starting point. On the call, we’ll walk you through:
Bring your goals and challenges. We’ll bring the data.
Not ready for a call?Get a free digital audit covering your website, search visibility, competitor ad activity and conversion setup.We do not share or sell your information. Your details are used to build your audit and share it with you.
Setsail is a digital marketing agency in Vancouver, British Columbia, with a 30+ person in-house team running paid ads, SEO, websites, email and social for owner-led businesses across Canada and the US.
Most differences between Google Ads agencies stay hidden until you’re months in. So check three things before you sign. Will they rebuild and verify conversion tracking before any spend? Will you see every change they make to your account? What does the monthly report lead with? Ours leads with what the spend produced, misses included.
Compare PPC advertising agencies on the parts that decide the outcome. Who actually works on your account, and how often. Whether the report’s numbers match your CRM. Who owns the ad account and data if you leave. With us, you always do. And whether anyone will tell you when a channel isn’t worth your money.
FAQ
Question not on the list? Bring it to the call. No question is too small.
Setsail Marketing
In‑House Team
100%
People in-house
30+
Vancouver, BC + Beaverton, OR
