Social media services and online advertising have become essential tools for businesses aiming to expand their reach, connect with customers, and build brand awareness. With the right strategies, you can leverage these platforms to grow your brand and increase engagement. Here’s a comprehensive guide on how to use social media and advertising to drive brand growth.

n today’s fast-paced digital world, visual content has become a powerful tool for brands. High-quality photos and videos are no longer a luxury but a necessity. The rise of social media, e-commerce, and video content marketing has made visuals a key component of successful brand strategies

In the ever-evolving digital landscape, the synergy of content and marketing has emerged as a critical strategy for businesses aiming to enhance their brand awareness. By crafting valuable and relevant content, companies can engage their target audience more effectively and build a strong brand identity that resonates across various platforms. This strategic approach not only boosts visibility but also fosters trust and credibility, turning casual visitors into loyal customers. 

Crafting a robust marketing strategy is a pivotal move for small businesses looking to grow sustainably. Effective marketing and planning go beyond selecting the right channels or creating engaging content—it requires strategic foresight, a deep understanding of both your market and your customers, and a commitment to continuous optimization. By developing a well-rounded strategy, businesses can not only achieve immediate results but also build a foundation that scales with growth, adapts to changing trends, and responds to customer needs in real-time. Here’s how to create a marketing plan that not only works but scales with your business.

Time to market ourselves! Our choice is Content Marketing. Here's how we organize ourselves to make it happen internally.

We're constantly trying to deliver amazing client experiences as Setsail. You're probably trying to do the same thing – so here's how we do it so you can take it for your team.

I've integrated ChatGPT into our daily workflow to streamline tasks and enhance team efficiency, from brainstorming sessions during commutes to summarizing daily achievements and simplifying complex documents. It's the best thing that's happened to marketing since Facebook.

Video has revolutionized adventure marketing, offering an immersive way to showcase brands like DOST Bikes, transforming products and destinations into experiential stories. These dynamic visuals not only captivate the audience but also create emotional connections, driving engagement and turning viewers into passionate brand advocates.

Video has revolutionized adventure marketing, offering an immersive way to showcase brands like DOST Bikes, transforming products and destinations into experiential stories. These dynamic visuals not only captivate the audience but also create emotional connections, driving engagement and turning viewers into passionate brand advocates.

Authentic storytelling, rooted in real experiences and unscripted moments, enhances audience engagement and significantly boosts the return on investment (ROI)

Setsail celebrates B Corp certification! Discover insights from our panel discussion on sustainable business practices.

Uncover the secrets to not just surviving, but thriving during an economic downturn in our latest blog post! Setsail Marketing, a leading marketing agency in Vancouver, shares cutting-edge strategies like video marketing, AI SEO, and personalized email campaigns that can bolster your brand. Learn how to outsmart the competition, optimize key metrics like Customer Lifetime Value and Net Promoter Score, and why it's crucial to double down on marketing efforts during a recession. Whether you're a seasoned business owner or a budding entrepreneur, this guide is packed with invaluable insights that can steer your business to success. Don't miss this opportunity to gain a competitive edge!

Explore how Setsail turned prototype delays into a 3D success story for DŌST Bikes' new Crate Cargo Cruiser, boosting pre-order sales and transforming customer engagement.

Setsail Interactive is proud to announce its B Corp certification, a significant milestone in our sustainability journey. Discover the rigorous process, the insights from our founder's participation in the Greater Vancouver Board of Trade panel, and how we're committed to creating a more sustainable and equitable future. Join us on June 29th to learn more about our journey and how you can start yours.

Ever wondered how Setsail crafts captivating narratives? Dive into our latest blog post, where we reveal our step-by-step content creation process, featuring our work with DŌST Bikes. Learn how we bring brands to life through meticulous crafting, refining, and delivery. Ready to set sail towards superior content?

Set sail with us as we chart the thrilling branding journey of Steepe & Co. We'll explore five key principles that steered them towards a standout identity in the financial services sector. So, anchor's aweigh - your own branding adventure awaits!

In this blog post, we'll explore the captivating narrative of DŌST Bikes' record-breaking journey and how it demonstrates the power of storytelling in the digital age for driving customer engagement and brand success.

Looking for guidance on how to successfully apply for a government RFP? Start here.

In today's fast-paced digital world, a website is often the first point of contact between a business and its potential customers. However, a poorly designed website can quickly turn visitors away, leading to missed opportunities and lost revenue. But what are the telltale signs that it may be time for a website redesign? We got you covered here.

By designing digital experiences that cater to all users, businesses can tap into a broader market, improve customer satisfaction, and demonstrate their commitment to social responsibility.