Platform partners & certifications
Channel Partner
Claude Partner
Most social plans start with a content calendar. That’s backwards: a calendar is just a guess with dates on it until someone’s worked out where your buyers spend their time and what actually moves them. We do that research first, then build the plan, the content, and the conversations on top of it.
Which platforms your buyers use for buying decisions rather than entertainment, which formats they stop on, and which conversations they’re already having that you could be in. Ten years of this research is what makes the answer fast, and right.
Which platforms get effort and which get maintained. What gets published, how often, and why that cadence and not another one. What we expect it to produce, and the assumptions behind it. Fixed scope, fixed price, approved by you before anything starts.
Scripting, short-form video with burned-in captions, carousels and graphics on your templates. You approve the month from one link before production starts, and every scheduled post is verified live on-platform. No subcontractors, no white-label pass-through.
Every comment answered, nothing sits past 18 hours. Inbound DMs are qualified against a playbook written for your business, and sales-ready conversations are handed to your team within hours, with your sales contact introduced into the thread.
Not in Vancouver? Neither are many of the businesses we work with. Our team runs social for owner-led businesses across Canada and the US, wherever your customers are actually scrolling.
Different industries, same standard: if it wouldn’t show up in a sales report, it doesn’t go in this section.
Steepe & Co.
+150% client leads
Seven years as their agency of record, with 45% more qualified consultations, social run as the firm’s front door.
DŌST Bikes
+400% social following
Over the four-year engagement, the social engine behind a brand that went on to generate $20M in sales. Growth we’d never lead with alone, except here it moved with revenue.
Squid Paddle Co.
225% of Kickstarter funding goal
$500K+ in pre-orders carried the launch past double its target. The campaign page is public; check it yourself.
Laimon Fresh
+275% social engagement
Over the engagement, behind a full content system built to sell a product, not decorate a feed.
Thind & Rennie
+200% qualified leads
For a presale campaign: photo, video and social content built to sell a development, not decorate a feed.
GVA Brands
3× social engagement
For GIO Electric & Rosso Motors, one channel in a cross-channel engine that cut acquisition costs 40% over the engagement, concluded April 2025.
You bring your expertise and approvals. We handle the research, content production and day-to-day management.
We research buyer questions, relevant conversations, search demand and competitor content. Those insights shape a 90-day plan for your audience.
We turn research and your results into topics, hooks and formats to test. Each channel has a purpose, with one shared calendar for review.
We produce original video and design around your expertise, people and work. Your specialist reviews each finished post before you approve it.
We adapt posts to each channel, with clear captions, relevant keywords and accessible formats. Approved content is scheduled and checked live.
We reply in your brand’s voice, engage relevant accounts and qualify enquiries. Buyer questions inform future content; sales-ready leads reach your team.
We review hooks, topics and formats weekly, build on winners and change what loses traction. Monthly reports explain results and what we’ll do next.
At setup, you approve your brand voice. For agreed shoots, you help with access and participation. Platforms, volume and community frequency follow your scope.
Your ongoing social media management
Your channels stay active, your buyers get answers, and the work improves each month. We handle the day-to-day work and keep you involved where it counts.
We handle comments and DMs, and pass buying enquiries to your team.
We study the posts earning attention and conversations, then apply what we learn.
You approve a clear plan. We handle production and scheduling.
Enquiries and buyer conversations lead the report, with reach and engagement as context.
We refresh topics and creative based on results and what your audience responds to.
Book a Growth Strategy callTen years of learning where buyers pay attention goes into your social plan before the first post is made.
The commercial terms on this page are easy to copy: a competitor could match every promise here inside an afternoon. What they can’t copy is ten years of research into how customers in your category actually search, compare and decide. That isn’t a policy decision. It’s a decade of work.
That research is what makes a social plan predictable rather than hopeful: the difference between “post three times a week because everyone says to” and knowing which three, aimed at whom, and what each one is for. You know your customers personally. We know where their attention goes. And everything we plan for you is laid out up front, with a portal where you watch the work happen. The flagship you can check yourself: when Squid Paddle Co. launched on Kickstarter, the social campaign we ran carried the launch to 225% of its funding goal. That number isn’t ours to inflate; the campaign page is a permanent public record. Go look.
The exact route from “we signed” to your first sales-ready DM: the same cadence our delivery team runs, and the plan your account is built to.
Generic social plans fail because they treat every business the same. So your account is matched to one of three delivery playbooks, B2B, B2C or Local, built for how your buyers actually behave, not a template with your logo on it.
Content only sounds like you if the understanding comes first. So before anything gets made: an intake call, a brand voice guide you sign off on, 50+ social search keywords researched, every profile refreshed with tracked links. Nothing gets made until you’ve approved the voice.
No scrambling for content the week it’s due. A full month of concepts, hooks and formats is planned from your keyword research and last month’s winners, and it lands for your one-link approval before a single post is produced.
This is the part most agencies quietly skip, and it’s where the money is. Every comment answered while the interest is still warm. Inbound DMs qualified against a playbook written for your business, and anything that looks like a buyer goes straight to your team.
One consolidated revision pass per batch, so feedback never turns into a swamp. Short-form video, carousels and graphics move from script to scheduled and verified live, on a rhythm you can actually follow.
Sales-ready handoffs and pipeline value first, reach and engagement as context, misses included. Not a follower count dressed up as a result.
From “is this even working?” to watching it work. Your portal, a monthly pipeline report, a scheduled call, or a quick message when something’s on your mind, however you like to stay in the loop, we’ll match it. Inside: your live dashboard and anything that needs your yes.
01
Day one: tracking before posting
Every profile link is UTM-tagged and performance tracking is live before your first post goes out, so day one is a real starting line, not a guess.
02
Every week: winners studied
Monday review of what worked and why: which hooks held attention, which posts started conversations, which conversations moved. The answer briefs next week’s content.
03
Every month: pipeline first
Your report arrives by the 5th and opens with sales-ready conversations handed to your team and the pipeline value behind them. Reach and engagement are context, never the headline.
04
Every 90 days: beat the plan
A full results report by Day 80 of each cycle, and the next cycle’s plan has to raise targets from actuals and build on the winning formats. Never a rerun of the old plan.
Burnout research says it plainly: two-thirds of social managers are doing more than one job’s worth of work. That’s the tradeoff an in-house hire makes. Here, each craft belongs to a specialist, and you get each one for exactly the hours their craft needs.
Mark Valdez
Social Media Manager
Your single point of contact. Owns the plan and the monthly report, and always knows where things stand.
Carson Meyer
Head of Strategy
Owns the strategy: audiences, platforms, the calendar and hooks, and the weekly winner analysis that briefs next week’s content.
Preston Szeto
Photo / Video
Platform-native short-form video, carousels and graphics, built on your brand templates.
Your account is watched every day, not once a month. If a comment sits too long or a DM signals a real buyer, we’re on it the same day, usually before you’ve noticed.
10 years · $100M+ revenue generated · 500+ clients
In their words · Reviews ★★★★★
From political campaigns to nationwide rebrands and massive product launches: an in-house team that moves fast and delivers, across North America and worldwide.
“If I have a client who needs something up in three weeks, you guys will just do it… I never hear no, or ‘it can’t be done’.”
Theodora Jean
Founder & CEO, Coldwater Communications
“Everything that Setsail has designed for us, we try to incorporate that now in all of our presentations, including investor materials.”
Dorthy Cheng
Executive Assistant, CleanDesign
“You made yourselves part of Charlo. You made yourselves part of my story.”
Lia Psomiadis
Founder, Charlo
“We changed our direction of our business and Setsail has been matching that pace each and every time that we made that adjustment.”
Blake Voyer
Microworks Handyman
“I’ll immediately hear from somebody… It’s just handled. It’s just white glove considerate handled without a white glove price tag.”
Melanie Clarance
Co-Founder, AetherEV
“Creating a real strategy with KPIs that aren’t out of touch… this isn’t a pie in the sky story, this is an actionable work plan.”
Lucas Ens
Economic Development Officer, City of Prince George
“We’ve been working with Setsail for 7 years for all our marketing materials, website design, product design, videos, photos. They’ve been great. Responsive, responsible, great materials.”
Larry Knurik
VP Logistics, GVA Brands
“It’s been really easy, smooth, and it’s been a great time, and I’d recommend it to anyone.”
Antonio Zivanovic
Founder, ElektraFi
“Tom and Jason are a thrill to work with… The direction and strategy that they bring to the table is top notch.”
Gordon Lai
Surface 604
“If you’re looking for a marketing team that really gets it and delivers outstanding results, Setsail Marketing is the way to go.”
Sam Atakhanov
Founder, DŌST Bikes
We publish our pricing. Most agencies in this bracket don’t, and the reason they give is that every engagement is different. True. It’s also true of every builder who still manages to quote a job. Every plan is fixed and approved by you before anything begins: the scope, the volumes and the price. Every plan includes your portal, the monthly pipeline report, a monthly strategy call, and month-to-month terms.
Local Social
$2,500/mo
For local businesses whose customers search the neighbourhood.
What’s included?
B2C Social
$3,000/mo
For consumer brands whose buyers live on Instagram and TikTok.
What’s included?
B2B Social
$3,500/mo
For firms whose next client is on LinkedIn, not TikTok.
What’s included?
No setup fee · month-to-month.
The full scope
What’s included depends on the plan you pick.
One honest note before you book: this is built for businesses already doing real revenue, with something worth putting in front of more people. If you’re pre-revenue, or you want someone to post without a plan behind it, this isn’t the right first step, and we’d rather say that now than two weeks in.
30 minutes, free.
Start with a call. We’ll dig into your business, your audience, and what’s holding your social back, and you’ll leave knowing exactly what to fix first. If it makes sense to go further, our strategists then build your full Growth Strategy and present it with the complete plan.
10 years · $100M+ revenue generated · 500+ clients
Before the call, we run a full audit of your current social presence, so we arrive already knowing your starting point. On the call, we’ll walk you through:
Bring your goals and challenges. We’ll bring the data.
Not ready for a call?Get a free digital audit covering your website, search visibility, competitor ad activity and conversion setup.We do not share or sell your information. Your details are used to build your audit and share it with you.
Start with who makes the content. Ask whether shoots, editing and replies are done in-house or passed to a subcontractor. Ask what the monthly report leads with: enquiries and booked calls, or followers and likes. Ask how fast comments and DMs get answered, and who hands a real buyer to your team. At Setsail, an in-house team does all of it, no comment sits past 18 hours, and the report opens with sales-ready conversations.
One hire can plan the month, but rarely shoots, edits, writes, replies and reports equally well. Compare the hours you would get against the crafts the work needs. Then compare the terms: whether you approve every post before it goes out, and whether there is a setup fee. Setsail gives you a specialist for each part, one Social Media Manager as your contact, no setup fee, and month-to-month plans.
FAQ
Question not on the list? Bring it to the call. No question is too small.
Setsail Marketing
Vancouver, BC + Beaverton, OR
