Privacy Policy
At Setsail Marketing, your privacy is our priority. We securely collect and use your info only to improve your experience. We never share your data without your consent and keep it safe with top-notch security measures. Got questions? Reach out—your trust means the world to us!
Effective date: May 3, 2026
www.setsail.ca & www.yousetsail.com (the "Site") is owned and operated by Setsail Interactive Inc. Setsail Interactive Inc can be contacted at: team@setsail.ca & team@yousetsail.com
Purpose
The purpose of this privacy policy (this "Privacy Policy") is to inform users of our Site of the following:The personal data we will collect;Use of collected data;Who has access to the data collected;The rights of Site users; andThe Site's cookie policy.
This Privacy Policy applies in addition to the terms and conditions of our Site.
Consent
By using our Site users agree that they consent to:The conditions set out in this Privacy Policy; andThe collection, use, and retention of the data listed in this Privacy Policy.
Personal Data We Collect
We only collect data that helps us achieve the purpose set out in this Privacy Policy. We will not collect any additional data beyond the data listed below without notifying you first.
Data Collected Automatically
When you visit and use our Site, we may automatically collect and store the following information:
Location;
Clicked links; and
Content viewed.
How We Use Personal Data
Data collected on our Site will only be used for the purposes specified in this Privacy Policy or indicated on the relevant pages of our Site. We will not use your data beyond what we disclose in this Privacy Policy.The data we collect automatically is used for the following purposes:
Statistics.
Who We Share Personal Data With
Employees: We may disclose user data to any member of our organization who reasonably needs access to user data to achieve the purposes set out in this Privacy Policy.
Other Disclosures
We will not sell or share your data with other third parties, except in the following cases:
If the law requires it;
If it is required for any legal proceeding;
To prove or protect our legal rights; and
To buyers or potential buyers of this company in the event that we seek to sell the company.
If you follow hyperlinks from our Site to another Site, please note that we are not responsible for and have no control over their privacy policies and practices.
How Long We Store Personal Data
User data will be stored until the purpose the data was collected for has been achieved.You will be notified if your data is kept for longer than this period.
How We Protect Your Personal Data
Anonymity: While we take all reasonable precautions to ensure that user data is secure and that users are protected, there always remains the risk of harm. The Internet as a whole can be insecure at times and therefore we are unable to guarantee the security of user data beyond what is reasonably practical.
Children
We do not knowingly collect or use personal data from children under 13 years of age. If we learn that we have collected personal data from a child under 13 years of age, the personal data will be deleted as soon as possible. If a child under 13 years of age has provided us with personal data their parent or guardian may contact our privacy officer.
How to Access, Modify, Delete, or Challenge the Data Collected
If you would like to know if we have collected your personal data, how we have used your personal data, if we have disclosed your personal data and to who we disclosed your personal data, or if you would like your data to be deleted or modified in any way, please contact our privacy officer here:Steve Tsonev steve@setsail.ca
Cookie Policy
A cookie is a small file, stored on a user's hard drive by a website. Its purpose is to collect data relating to the user's browsing habits. You can choose to be notified each time a cookie is transmitted. You can also choose to disable cookies entirely in your internet browser, but this may decrease the quality of your user experience.
We use the following types of cookies on our Site:
Functional cookies
Functional cookies are used to remember the selections you make on our Site so that your selections are saved for your next visits.
Modifications
This Privacy Policy may be amended from time to time in order to maintain compliance with the law and to reflect any changes to our data collection process. When we amend this Privacy Policy we will update the "Effective Date" at the top of this Privacy Policy. We recommend that our users periodically review our Privacy Policy to ensure that they are notified of any updates. If necessary, we may notify users by email of changes to this Privacy Policy.
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
Google API Services User Data
When clients authorize Setsail Marketing to access their data through Google, we receive access tokens that allow us to read specific information from their Google accounts. We disclose below exactly what data we access, how we use it, how we store it, and how clients can revoke access.
What Google data we access
We request the following Google OAuth scopes when a client connects their Google account:
- Google Ads (
adwords) — read campaign performance data (spend, impressions, clicks, conversions) for advertising accounts the client has granted us access to. Used to generate paid-performance reports for the client. - Google Analytics 4 (
analytics.readonly) — read website analytics data (sessions, conversions, traffic sources) for properties the client has granted us access to. Used to generate SEO and performance reports. - Google Search Console (
webmasters.readonly) — read search performance data (queries, clicks, impressions, rankings) for sites the client has granted us access to. Used to generate SEO reports and identify content optimization opportunities. - Google Tag Manager (
tagmanager.readonly) — read container configuration to verify analytics + conversion tracking is correctly installed on client websites. - Google Business Profile (
business.manage) — read and post to the client's Business Profile listings to manage local SEO and respond to reviews on their behalf. - YouTube (
youtube.upload,youtube.readonly) — upload videos to and list channels owned by the client. Used to publish video content as part of their social media service.
How we use Google user data
Google user data is used solely to:
- Generate performance reports delivered to the client
- Manage and publish content on the client's behalf as part of their contracted services
- Display analytics and performance metrics in the client's dashboard within Setsail OS
We do not use Google user data for any other purpose. Specifically, we do not:
- Sell Google user data to any third party
- Use Google user data for advertising, including retargeting or personalized ads
- Use Google user data to train or improve generalized AI/ML models
- Allow humans to read Google user data, except (a) as needed by the client themselves through the dashboard, (b) for security purposes such as investigating abuse, (c) to comply with applicable law, or (d) for internal operations and only with the data that has been aggregated and anonymized
Limited Use compliance
Setsail Marketing's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
How we store Google user data
OAuth access tokens and refresh tokens are encrypted at rest in our database using AES-256 encryption. Performance data retrieved from Google APIs (e.g., campaign metrics, analytics rollups) is stored only for the duration needed to generate reports for the client and is retained alongside the client's account record.
Sharing with third parties
We do not share Google user data with any third party, except sub-processors strictly necessary to operate our service (cloud hosting and database providers under standard data processing agreements). A current list of sub-processors is available on request to our privacy officer.
How clients revoke access and delete data
Clients can revoke Setsail Marketing's access to their Google account at any time:
- Visit https://myaccount.google.com/permissions
- Locate "Setsail OS" in the list of connected apps
- Click "Remove access"
To request deletion of any Google-derived data we have stored, contact our privacy officer at the email address listed in the Contact Information section of this policy.
Contact Information
If you have any questions, concerns or complaints, you can contact our privacy officer, Tom Richards at: tom@setsail.ca