Adventure Sports Product Photography & Crowdfunding Campaign Content

Setsail Marketing elevated Squid Paddle Co.'s market presence through professional product photography, dynamic lifestyle content, and strategic crowdfunding campaign development. Our Vancouver production team created compelling visual assets that authentically captured the brand's adventure sports positioning and product quality.

Get Started

Call us: (604) 484-0651

Jason's team has been amazing to work with! If you're looking for an agency that can provide consistent quality when it comes to content creation and a long term vision. They're definitely the best in the game!

Atif Saad

Founder at Analog Digital

Achievements

Successful Kickstarter Launch

Created a comprehensive visual content package that helped secure over $500,000 in crowdfunding support. Our integrated approach to product and lifestyle photography drove a 225% achievement of the initial funding goal and established a strong pre-launch community.

‍

Product Photography Excellence

Developed a professional product photography portfolio that increased online conversion rates by 180%. Our technical and lifestyle shooting approach highlighted product craftsmanship while showcasing real-world performance, leading to a 150% increase in average order value.

‍

Brand Story Video Success

Produced compelling brand and product videos that achieved 400,000+ organic views and 85% completion rates. The strategic content mix of technical specifications and lifestyle usage drove a 200% increase in qualified website traffic.

Strategic Creative and Technical Approach

Our creative strategy focused on differentiating Squid Paddle Co. in the competitive outdoor equipment market. Through our Vision Mapping™ framework, we identified key visual elements that would resonate with both serious paddlers and adventure enthusiasts.

The technical execution combined studio product photography with on-location adventure shoots. Our Vancouver production team utilized specialized lighting techniques to highlight product details and materials, while adventure photography captured authentic use cases in challenging conditions.

Content production balanced technical product features with aspirational lifestyle elements. Our video production team created both detailed product demonstrations and cinematic adventure sequences, establishing Squid's credibility with core paddling enthusiasts while appealing to broader adventure sports audiences.

No items found.

Implementation and Marketing Results

Implementation focused on creating a comprehensive visual library supporting both the Kickstarter launch and ongoing marketing needs. Our content strategy deployed assets strategically across crowdfunding, social media, and e-commerce channels to build momentum and maintain engagement.

The campaign rollout included coordinated releases of photography and video content timed to maximize crowdfunding success. Our creative team produced content variations targeting different audience segments, from technical buyers focused on product specifications to lifestyle enthusiasts drawn to adventure imagery.

Results demonstrated the power of professional visual content in outdoor product marketing. Beyond exceeding crowdfunding goals, key performance indicators showed remarkable improvement: social media following grew by 300%, email list subscription increased by 250%, and post-campaign sales exceeded projections by 180%. The visual assets continue to drive brand growth and market expansion.