Performance Marketing Package for
Website Traffic
Strategic performance marketing solutions crafted to elevate your website traffic, amplify brand presence, and foster audience engagement through optimized content and targeted campaigns. We are your trusted content experts.
Certified & Trusted by Canadian & US Governments and Organizations
3.2x ROI on Ad Spend
Consistently exceeding industry benchmarks for client performance through advanced targeting and ongoing optimization.
42% Lower Cost Per Lead
Strategic optimization and innovative approaches dramatically reduce acquisition costs, ensuring a higher return on marketing spend.
89% Lead Quality Score
Higher converting leads become lasting customer relationships, driving long-term value and sustained growth.
Setsail ROI Framework™: Driving Growth Through Hearts and Numbers
We combine creative excellence with data-driven strategies to accelerate business growth, using proven industry-specific roadmaps that deliver both brand impact and measurable results.
1
Vision Mapping
Lay the Foundation for Sustainable Traffic Growth
Our proprietary Vision Mapping™ process includes:
Goal Setting: Define actionable traffic growth objectives aligned with business targets.
Audience Profiling: Develop personas based on demographics and behaviours for personalized marketing.
Content Alignment: Craft content that reflects your brand’s voice and builds trust.
Competitive Analysis: Identify gaps and opportunities to outpace competitors.
2
Marketing Lab
Transform Insights into High-Impact Campaigns
Our proprietary Vision Mapping™ process includes:
Creative Development: Develop compelling content to attract and retain visitors.
Channel Strategy: Identify the best platforms for traffic generation and engagement.
Engagement Tactics: Implement data-backed strategies to foster meaningful interactions.
Campaign Testing: Optimize performance through A/B testing and analytics-driven insights.
3
Scale & Optimize
Amplify Success with Advanced Optimization Techniques
Our proprietary Vision Mapping™ process includes:
Scaling Campaigns: Expand successful strategies to reach broader audiences.
SEO Enhancements: Continuously refine SEO practices to drive organic traffic.
Ad Spend Efficiency: Optimize budgets to maximize ROI and reduce waste.
Performance Reporting: Deliver transparent, real-time reports on traffic and engagement metrics.
Who
Target Audience
What
The Value Prop
Where
Mkt Channels
When
Peaks
Why
Motivation
Agency Services
Our agency services are designed to deliver end-to-end content marketing and performance solutions tailored to your unique business needs. By partnering with us, you gain access to a range of specialized services aimed at driving measurable results.
- Content Strategy Development: We start by understanding your business goals and audience. Our experts create a content strategy that aligns with your brand and addresses your audience's key pain points. This ensures that your content remains relevant and engaging, ultimately driving better results.
- Content Creation: From blog posts and social media assets to long-form guides and video content, we handle all aspects of content creation. Our team ensures that every piece of content is well-researched, engaging, and tailored to your audience’s needs. Quality content not only improves engagement but also boosts search engine rankings and trustworthiness.
- Search Engine Optimization (SEO): Our SEO specialists optimize your content for search engines, ensuring higher rankings and increased organic traffic. We focus on keyword research, on-page optimization, technical SEO, and link building to boost your online visibility. By continuously monitoring trends and search algorithms, we keep your strategy ahead of the competition.
- Paid Media Management: We manage your paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn. Our data-driven approach ensures that your ad spend delivers maximum ROI by targeting the right audience with the right message.
- Social Media Marketing: Our social media experts craft and manage campaigns that engage your followers and expand your reach. From content scheduling and community management to targeted ads, we ensure that your social presence drives meaningful interactions and builds brand loyalty.
- Email Marketing & Automation: We design and manage email marketing campaigns that nurture leads and increase conversions. Our automation solutions ensure that your audience receives timely, personalized messages based on their behavior and preferences.
- Analytics & Reporting: We provide detailed reports on campaign performance, offering insights into traffic trends, engagement rates, and conversion metrics. Our transparent reporting helps you make data-driven decisions and continuously improve your marketing efforts.
Benefits of Our Agency Services:
- Save Time & Resources: With a dedicated team managing your content and marketing campaigns, you can focus on core business operations.
- Access Expertise: Our team brings years of experience and proven methodologies to ensure the success of your marketing efforts.
- Scalable Solutions: Whether you're a small business or a large enterprise, we offer scalable solutions that grow with your business needs.
- Faster Results: Our data-driven approach and expertise help deliver faster, more sustainable results.
- Tailored Strategies: Every business is unique, and so are our strategies. We customize our approach to fit your specific goals and industry dynamics.
1. Vision Mapping
Vision Mapping™ establishes the foundation for driving traffic by aligning goals, understanding audiences, and positioning the brand effectively.
- Goal Setting: Define actionable traffic growth objectives to guide every campaign and ensure measurable outcomes aligned with business targets.
- Audience Profiling: Develop detailed personas based on demographics, behaviors, and interests, enabling personalized marketing strategies that resonate with the intended audience.
- Content Alignment: Ensure that every piece of content reflects your brand’s voice, effectively communicating your value proposition to build trust and recognition.
- Competitive Analysis: Conduct in-depth research to benchmark performance against competitors, identifying gaps and opportunities for strategic advantage.
High-quality content is at the heart of our Vision Mapping™ approach. By setting clear goals and deeply understanding audience behavior, we create strategies that resonate with your ideal customers. Content marketing serves as the best way to build awareness, positioning your brand as an authoritative and trustworthy resource. Our profiling methods ensure that your content answers key questions within your niche, drawing in higher-quality traffic.
Additionally, we conduct a thorough competitive analysis to identify where you can gain an edge. Our strategies are data-driven, ensuring your campaigns remain highly relevant and impactful.
Deliverables: Detailed traffic growth strategy, comprehensive audience personas, and a competitive analysis report.
Content Agency Benefits: Working with a content agency means gaining access to experts who understand how to craft compelling stories and informative pieces that attract visitors. Agencies help you save time and deliver results faster by eliminating the trial-and-error approach.
2. Marketing Lab
The Marketing Lab™ is where our strategies come to life, transforming insights into actionable campaigns that drive traffic and engagement.
- Creative Development: Develop high-impact content designed to capture attention and guide users through the customer journey.
- Channel Strategy: Identify the most effective platforms for traffic generation, ensuring optimal resource allocation and maximum reach.
- Engagement Tactics: Implement data-driven engagement strategies that foster meaningful interactions and increase user retention.
- Campaign Testing: Continuously test and refine campaigns through A/B testing, ensuring that every element is optimized for performance.
Content is the pillar of digital marketing. Our Marketing Lab™ produces content that answers your audience’s most relevant questions, maximizing engagement and conversion rates. By consistently publishing quality content—be it blogs, videos, or social media posts—we position your brand as the go-to source of information in your industry. This leads to increased traffic, stronger customer relationships, and a higher likelihood of lead generation.
Moreover, we prioritize engagement tactics backed by analytics, ensuring that your brand not only attracts but retains visitors. Our A/B testing process helps refine key elements of each campaign, from messaging to visuals, ensuring peak performance at all times.
Deliverables: High-quality content, a detailed channel strategy, engagement performance metrics, and campaign testing reports.
Content Creation Benefits: A content creation agency brings expertise in producing the right kind of content tailored for your audience. Whether it’s video, blog posts, or infographics, we ensure your content is valuable and engaging.
3. Scale & Optimize™
Scale & Optimize™ ensures sustained traffic growth by amplifying successful campaigns and refining tactics based on real-time data.
- Scaling Campaigns: Identify high-performing strategies and expand their reach to broader audiences, ensuring consistent growth.
- SEO Enhancements: Continuously update and refine SEO tactics to improve search rankings and drive organic traffic.
- Ad Spend Efficiency: Reallocate ad budgets toward the most effective campaigns to maximize ROI and minimize waste.
- Performance Reporting: Provide transparent, real-time reports on campaign progress, offering insights into traffic patterns and engagement levels.
Building high-quality links and maintaining a steady stream of fresh, optimized content are key components of our Scale & Optimize™ process. Once your site is seen as an authoritative source, other websites naturally want to link to it, further boosting your search rankings. This generates more organic traffic and qualified leads.
Our SEO experts refine tactics to keep your site visible in competitive search results. Additionally, we ensure your ad spend is directed towards campaigns with the highest ROI potential. Detailed performance reports keep you informed about traffic trends and engagement rates, helping you track success in real time.
Deliverables: Scaled campaign plans, updated SEO strategy, ad performance reports, and detailed analytics dashboards.
Agency Collaboration Benefits: Partnering with a content agency allows you to focus on other aspects of your business while experts handle content development and optimization. Agencies bring proven methodologies that deliver faster and more sustainable results.
Easy Pricing & Summary
Why Choose
Setsail Marketing
A Full Service Marketing Studio
Setsail R0I Framework™
Proven ROI Framework™
10+ years of experience delivering exceptional ROI for clients.
Official Platform Partners
Certified partners with Google Ads, Meta Business, and other leading platforms
Dedicated Team
Full-service in-house expertise crafting customized strategies for your success
Trusted Experience
Serving government agencies and businesses across the US & Canada
Performance Marketing Package
Data-driven ad campaigns across multiple platforms, optimized for conversions, audience targeting, and ROI improvement. Includes campaign strategy, management, and performance reporting.
One time setup cost
$1,800
Monthly, starting at
$2,400
What is included, broken down:
Based on the strategy we build – the final pricing is determined based on the best strategy according to the Performance Marketing Strategy & Setup
Performance Marketing Strategy & Setup
One-time Cost
Market Insights & Audience Strategy
We conduct thorough market and competitor research, analyze target demographics and keywords, forecast outcomes, explore relevant channels, and set clear goals—laying a data-driven foundation for your campaign.
$ 1,200
Platform Configuration & Campaign Setup
We set up ad platforms, implement tracking, define precise audiences, and create campaign structures to optimize your launch and performance.
$600
per Platform
$1,800
Campaign Management Per Platform
Monthly Cost
Continuous Campaign Optimization & Testing
We continuously monitor performance, refine bids and budgets, test and optimize ad copy, run A/B experiments, and perform in-depth analyses to drive maximum ROI.
included
Data Analytics & Performance Reporting
We deliver clear, actionable reports, provide competitor insights, and highlight strategic opportunities so you always stay ahead of the market.
included
Creative Refresh & Conversion Optimization
We refine and update your current creative assets, test new concepts, and enhance landing pages each month, ensuring consistent, high-impact results and better conversions.
included
$2,400 /month
Ad Spend
Platform Cost
Media Investment & Budget Allocation
These are the funds powering the ads and strategies we create. This number will stay within a budget but fluctuate to get the best ROAS / CPA stat we’re after
$ --- /month
Frequently asked questions
There's a lot to know, but we try to make it simple for you. Of course, always feel free to reach out to clarify any points.
ou can expect noticeable improvements in traffic within 6-8 weeks, depending on your industry and campaign complexity.
We produce a wide range of content, including blog posts, social media assets, video ads, and landing pages.
Success is measured through key metrics such as traffic volume, engagement rates, and ROI, with regular reporting.
Absolutely. Our strategies are designed to build brand awareness while driving high-quality traffic to your website.
Working with a content agency ensures that your marketing efforts are consistent, effective, and aligned with your business goals. Whether it’s building brand awareness, increasing traffic, or generating high-quality leads, we offer solutions tailored to your needs. Contact us today to learn how we can help you achieve measurable results through performance marketing.
OTHER GOALS
Understanding All Goals for Performance Marketing
Campaigns have many different goals. Over the past 10 years we’ve perfected this with the Setsail ROI Framework