Performance Marketing Package for

Our approach combines vision mapping, real-time campaign testing, and data-driven scaling to maximize in-store traffic and ROI for your retail locations.

1. Vision Mapping: Setting the Strategy for In-Store Success

• Audience Targeting Precision
• Local Competitor Analysis
• Customer Journey Mapping
• Seasonal Promotion Strategy

Vision Mapping™ begins with defining your ideal customer profile and crafting audience segments that are likely to visit your store. We conduct a detailed analysis of your local competitors to understand what drives traffic in your area and ensure that your brand stands out. Customer journey mapping follows, helping us design campaigns that lead prospects from online discovery to in-store engagement. Finally, our seasonal promotion strategy ensures your store stays top of mind during key shopping periods.

1. Audience Targeting Precision: Identify potential customers with laser-focused precision based on demographics, online behavior, and location proximity.
2. Local Competitor Analysis: Analyze competitors’ marketing strategies to identify gaps and opportunities for differentiation.
3. Customer Journey Mapping: Understand customer touchpoints to create seamless pathways from digital ads to physical store visits.
4. Seasonal Promotion Strategy: Develop and deploy promotional campaigns that align with local events and holidays to boost store traffic.

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Deliverables:

• Custom audience segments
• Seasonal campaign calendar
• Competitive landscape report
• Optimized customer journey pathways

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2. Marketing Lab: Campaign Optimization for Store Visits

• A/B Testing Ads for Traffic
• Geo-Fencing and Local Bidding
• In-Store Metrics Integration
• Personalized Offers & Discounts

Marketing Lab™ focuses on testing, learning, and optimizing campaigns for maximum store visits. We run A/B tests on various ad formats, messaging, and creatives to determine what drives the highest engagement. Geo-fencing and local bidding techniques are employed to target users within a defined radius of your store. We also integrate in-store metrics, such as visit counts and sales lift, to measure performance accurately. Personalized offers and discounts, delivered via digital channels, are a key strategy to entice more visits.

1. A/B Testing Ads for Traffic: Test different ad elements to find the most effective combination for driving store visits.
2. Geo-Fencing and Local Bidding: Use geo-targeting and adjust bids to reach nearby potential customers at the right time.
3. In-Store Metrics Integration: Track real-world metrics such as footfall and purchase rates to measure campaign success.
4. Personalized Offers & Discounts: Create tailored promotions that encourage store visits through limited-time offers.

Deliverables:

• Tested ad creatives
• Geo-targeted campaigns
• In-store tracking tools
• Custom discount campaigns

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3. Scale & Optimize: Driving Long-Term In-Store Growth

• Campaign Scalability Analysis
• Seasonal Offer Scaling
• Cross-Channel Promotions
• Ongoing Optimization

Scale & Optimize™ takes successful campaigns and amplifies them. We analyze campaign scalability potential to ensure that what works can be replicated on a larger scale. Seasonal offers are scaled based on performance data to make the most of high-traffic periods. We employ cross-channel promotions, using social media, email, and search ads to maintain consistent messaging. Ongoing optimization ensures that campaigns evolve with your customers’ behavior and the retail environment.

1. Campaign Scalability Analysis: Assess which campaigns can be expanded to increase foot traffic without diminishing returns.
2. Seasonal Offer Scaling: Increase the reach of successful seasonal offers during peak periods to maximize impact.
3. Cross-Channel Promotions: Leverage multiple digital channels to maintain visibility and engagement across customer touchpoints.
4. Ongoing Optimization: Continuously improve campaigns based on new data and changing market conditions.

Deliverables:

• Scaled-up campaigns
• Seasonal offer expansion plans
• Cross-channel content strategy
• Real-time performance reports

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Why Partner With Us?

Our team specializes in connecting online activity with offline results, driving real-world impact through innovative performance marketing. Whether you’re launching a new store or looking to increase foot traffic, we have the expertise to deliver.