86% Higher Conversion Rate
Our websites average 86% higher lead conversion compared to industry standards
3x Faster Development
Visual-first design approach delivers custom sites 3x faster than traditional methods
90% Cost Reduction
Integrated marketing tools reduce your total technology costs by up to 90%
Setsail ROI Framework™: Driving Growth Through Hearts and Numbers
Our three-phase framework transforms your website into a lead-generating powerhouse while aligning with your business goals.
1
Vision Mapping
Strategic Foundation
Our proprietary Vision Mapping process includes
Customer Journey Analysis: Map user behavior and identify key conversion points.
Competitive Positioning Strategy: Evaluate competitors to uncover differentiation opportunities.
Custom Conversion Blueprint: Design strategic pathways to lead generation success.
Technical Requirements Planning: Assess and plan for seamless integration with existing tools.
2
Marketing Lab
Building Your Growth Engine
Our proprietary Marketing Lab process includes
Conversion-Focused Design: Create engaging visuals that prioritize user experience and lead generation.
Lead Capture Integration: Implement smart forms and dynamic content personalization.
Marketing Automation: Build workflows that nurture leads and ensure consistent follow-up.
A/B Testing Framework: Set up testing protocols for ongoing performance optimization.
3
Scale & Optimize
Continuous Improvement
Our proprietary Scale & Optimize process includes
Performance Monitoring: Analyze website metrics to identify areas for improvement.
Data-Driven Optimization: Refine design and functionality based on A/B testing and performance data.
Technical Maintenance: Regular updates to ensure speed, security, and responsiveness.
Feature Expansion: Add advanced tools and capabilities to support business growth.
Who
Target Audience
What
The Value Prop
Where
Mkt Channels
When
Peaks
Why
Motivation
1. Vision Mapping - Strategic Foundation
Vision Mapping represents the cornerstone of our website development process, where we lay the groundwork for your digital success through comprehensive research, analysis, and strategic planning. This foundational phase goes far beyond traditional website planning – it's a deep dive into your business ecosystem, market position, and growth opportunities.
Our team begins by conducting extensive customer research, analyzing user behavior patterns, and identifying key conversion points in your current digital presence. We map out your ideal customer's journey, from their first interaction with your brand through to becoming a loyal customer, ensuring every touchpoint on your new website aligns with their needs and expectations. This customer-centric approach allows us to design not just a website, but a complete digital experience that resonates with your target audience.
Simultaneously, we perform a thorough competitive analysis to identify gaps in the market and opportunities for differentiation. This includes evaluating competitor websites, analyzing their strengths and weaknesses, and identifying unique positioning opportunities for your brand. Our team leverages these insights to develop a comprehensive digital strategy that sets your business apart in the marketplace.
The technical planning phase involves a detailed assessment of your current technology stack and future needs. We evaluate various tools and platforms, considering factors like scalability, integration capabilities, and maintenance requirements. This ensures your new website not only meets your immediate needs but can grow and evolve with your business.
Our Vision Mapping process includes:
- Comprehensive market analysis to identify untapped opportunities and define your unique value proposition in the digital space
- In-depth customer journey mapping to optimize the user experience and identify key conversion opportunities
- Detailed competitor website analysis to ensure market differentiation and strategic positioning
- Technical planning for seamless integration with your existing marketing tools and future scalability needs
Key Deliverables:
- Comprehensive digital strategy document outlining your market position, target audience, and growth opportunities
- Detailed user experience wireframes and customer journey maps
- Technical requirements specification and integration planning
- Complete SEO and content strategy plan aligned with your business objectives
2. Marketing Lab: Building Your Growth Engine
The Marketing Lab phase transforms strategy into reality, where we leverage our visual-first development approach and the powerful Setsail Marketing Engine to create a website that not only captivates visitors but converts them into valuable leads. This phase combines creative design, technical expertise, and marketing automation to build a comprehensive lead generation system.
Our development process begins with the creation of high-fidelity design prototypes that bring your brand to life while maintaining a focus on conversion optimization. Using our visual-first approach, we can rapidly iterate on designs and gather feedback, ensuring the final product perfectly balances aesthetic appeal with functional performance. This method allows us to work three times faster than traditional development approaches while maintaining exceptional quality standards.
The integration of the Setsail Marketing Engine sets our websites apart from traditional web development. We build sophisticated lead capture and nurturing systems directly into your website's architecture, creating seamless pathways for visitor conversion. This includes implementing smart forms, progressive profiling, and dynamic content personalization that adapts to visitor behavior and interests.
Our team sets up comprehensive marketing automation workflows that handle lead nurturing, follow-up sequences, and customer journey mapping. These automated systems ensure no lead falls through the cracks and that every prospect receives personalized attention based on their interactions with your website. We integrate advanced analytics and tracking systems that provide detailed insights into visitor behaviour, conversion patterns, and campaign performance.
Our Marketing Lab process includes:
- Implementation of custom, conversion-optimized designs using our visual-first development approach
- Deep integration of the Setsail Marketing Engine for advanced lead capture and nurturing
- Creation of sophisticated marketing automation workflows and personalization systems
- Setup of comprehensive analytics and conversion tracking frameworks
Key Deliverables:
- Fully responsive, custom website design optimized for conversion
- Complete lead generation system with advanced capture and nurturing capabilities
- Comprehensive marketing automation setup with personalized workflows
- Advanced analytics and tracking implementation with custom reporting dashboards
3. Scale & Optimize: Continuous Improvement
The Scale & Optimize phase is where your website transforms from a static digital presence into a dynamic, continuously evolving lead generation engine. This ongoing optimization process ensures your website consistently improves its performance, adapts to changing market conditions, and delivers an increasing return on investment over time.
Our approach to scaling and optimization is deeply rooted in data-driven decision making. We implement comprehensive testing programs that systematically evaluate every aspect of your website's performance. This includes multivariate testing of design elements, content variations, call-to-action placements, and user flow optimizations. By continuously testing and refining these elements, we can incrementally improve conversion rates and lead quality.
The optimization process extends beyond surface-level changes to include sophisticated marketing automation refinements. We regularly analyze your lead nurturing workflows, adjusting and optimizing them based on performance data. This might involve creating more targeted audience segments, developing new personalization rules, or implementing advanced behavioral triggers to improve engagement and conversion rates.
Our team also focuses on technical optimization to ensure your website maintains peak performance. This includes regular speed optimization, security updates, and technical maintenance to keep your site running smoothly. We monitor key technical metrics like page load times, mobile responsiveness, and server performance, making proactive improvements to enhance user experience and search engine rankings.
Our Scale & Optimize process includes:
- Comprehensive performance monitoring and analysis across all key metrics and conversion points
- Advanced A/B testing and conversion rate optimization programs
- Continuous refinement of marketing automation workflows and personalization strategies
- Regular technical optimization and maintenance to ensure peak performance
Key Deliverables:
- Detailed monthly performance reports with actionable insights and recommendations
- Regular optimization updates based on A/B testing results and performance data
- Ongoing technical maintenance and security updates
- Quarterly strategy reviews and optimization planning sessions
Why Partner With Setsail?
As a B-Corp certified agency with over a decade of experience, we combine technical expertise with a deep understanding of digital marketing to create websites that don't just look great - they generate real business results.
Easy Pricing & Summary
Why we’re the right team
A Full Service Marketing Studio
Setsail R0I Framework™
10+ years of experience delivering exceptional ROI for clients.
Recognized partners with Google Ads, Meta Business, and other leading platforms.
A dedicated team under 1 roof that understands your unique goals and crafts tailored strategies to achieve them.
Trusted by numerous Governments & private businesses across US & Canada
Website Creation Services
Custom websites designed for performance, responsiveness, and user experience, integrating SEO and branding to align with your goals and industry standards.
One time setup cost
$12,300
Monthly Hosting, starting at
$79
What is included, broken down:
Custom design, responsive development, SEO setup, content integration, user experience optimization, mobile-friendly testing, CMS setup, website launch, performance monitoring, and ongoing support.
Website Creation
One-time Cost
Website Research & Planning
We conduct a detailed SEO audit, competitor analysis, and content research to ensure your site aligns with your audience’s needs and industry standards.
$ 1,200
Website Wireframes, Design & Copywriting
We design wireframes for up to 10 pages, develop a user-friendly layout, and create engaging, SEO-focused content for key pages.
$ 6,000
Responsive Website Development
We build a fully responsive, custom-designed website on Webflow, followed by thorough usability testing to ensure a seamless experience across devices.
$ 4,800
Training & Documentation
We provide training on content upload and deliver detailed documentation to empower your team to manage the site effectively.
$ 300
$ 12,300
Campaign Management Per Platform
Monthly Cost
Basic Hosting Plan
Includes client access to the site editor, blog functionality (CMS), contact form integration, unlimited site backups, 200GB bandwidth, and Cloudflare Universal SSL.
$ 79 /month
Website Hosting + Support Plan
Includes all Basic Hosting features plus 1 hour of maintenance support per month to ensure your website remains updated and optimized.
$ 150 /month
starting $ 79 /month
Additional Functionality
Platform Cost
E-Commerce Setup
Platform setup for 10 products, including 2 product page templates, category pages, cart & checkout, payment integration, and shipping/tax functionality.
$ 2,500
Additional Product Pages
Add individual product pages
$ 100
Custom Landing Pages
Design and build additional landing pages to meet specific marketing or campaign needs.
$ 1,000
New Product Page Template
Develop templates for new product categories for seamless scalability.
$ 1,000
Account Portal
Set up registration, profile management, order history, order tracking, wish lists, and mobile optimization.
$ 5,000
Custom Graphics & Animations
Custom Graphics & Animations
$ 1,200
Email Marketing Integration
Integrate email marketing tools to capture leads and run campaigns directly from your website.
$ 1,200
On Location Photography
Plan and execute a photoshoot of 20-30 professional images to populate your new website.
$ 1,120
Frequently asked questions
There's a lot to know, but we try to make it simple for you. Of course, always feel free to reach out to clarify any points.
Most projects are completed within 6-8 weeks, thanks to our efficient visual-first development approach and streamlined processes.
Our websites are built on the Setsail Marketing Engine platform, which integrates lead generation, marketing automation, and analytics tools into one cohesive system.
Yes, we offer various monthly support plans that include regular updates, optimization, and technical maintenance to ensure your website continues to perform.
We track key metrics including conversion rates, lead quality, and ROI. Our comprehensive analytics setup ensures you always know exactly how your website is performing.