89% Higher Attendance Rates
Events using our strategic social campaigns consistently see significantly higher attendance rates compared to traditional marketing methods, with improved show-up rates and reduced no-shows.
3.5x More Engagement
Social-optimized events generate more than triple the interaction and sharing across all platforms, creating lasting digital footprints that continue driving value long after your event ends.
73% Better ROI
Strategic social promotion leads to improved event value through reduced marketing costs, increased ticket sales, and enhanced sponsor satisfaction.
Setsail ROI Framework™: Driving Growth Through Hearts and Numbers
Our proven framework combines strategic planning, real-time engagement, and data-driven optimization to maximize your event's social impact. Through our proprietary Setsail Marketing Engine, we automate and streamline key processes while maintaining the authentic human touch that drives real engagement.
1
Vision Mapping
Understand Your Brand's Social Landscape
Our proprietary Vision Mapping process includes
Analyze target audience behaviors and platform preferences
Define comprehensive platform-specific strategies
Map detailed engagement touchpoints throughout event lifecycle
Structure robust measurement frameworks for ongoing optimization
2
Marketing Lab
Create Engaging Social Experiences
Our proprietary Marketing Lab process includes
Create compelling platform-optimized event content
Build strategic influencer partnerships and campaigns
Deploy targeted pre-event awareness campaigns
Establish real-time engagement protocols and systems
3
Scale & Optimize
Grow Your Brand’s Social Impact
Our proprietary Scale & Optimize process includes
Monitor comprehensive performance metrics in real-time
Optimize audience targeting based on engagement data
Scale successful tactics across platforms and events
Automate engagement processes for consistent results
Who
Target Audience
What
The Value Prop
Where
Mkt Channels
When
Peaks
Why
Motivation
1. Vision Mapping: Strategic Foundation
Our Vision Mapping process creates a comprehensive social media strategy tailored to your event's unique goals and audience. We begin with a deep dive into your event objectives, target audience demographics, and industry landscape to build a targeted framework for success.
Platform Selection and Strategy:
The foundation of successful event social media marketing lies in choosing the right platforms for your audience. Our data-driven analysis examines:
- Audience Demographics: Detailed analysis of age, location, interests, and online behaviors
- Platform Usage Patterns: Understanding when and how your audience engages on different networks
- Content Format Preferences: Identifying which types of content resonate most strongly
- Engagement Metrics: Historical data on what drives interaction within your industry
Influencer Partnership Development:
We create comprehensive influencer strategies that amplify your event's reach:
- Influencer Identification: Using advanced analytics to find perfect matches for your brand
- Partnership Framework: Developing structured approaches for influencer collaboration
- Content Guidelines: Creating clear standards while allowing authentic voice
- Performance Metrics: Establishing clear KPIs for influencer campaigns
Content Strategy Development:
Our content planning process ensures consistent, engaging messaging across all channels:
- Content Pillars: Defining key themes and messages for your event
- Platform Optimization: Tailoring content formats for each social network
- Posting Schedule: Creating detailed timelines for content deployment
- Engagement Triggers: Planning specific actions to drive audience interaction
Main Vision Mapping Deliverables:
- Comprehensive Social Media Strategy Document
- Platform-Specific Playbooks and Guidelines
- Influencer Outreach Templates and Protocols
- Content Strategy Guide and Calendar
- KPI Framework and Reporting Templates
2. Marketing Lab: Execution Excellence
Our Marketing Lab transforms strategy into action through creative content development, influencer activation, and engagement campaigns. We focus on creating shareable moments that extend your event's reach and impact while maintaining consistent brand messaging.
Pre-Event Social Media Strategies:
Building anticipation and awareness before your event:
- Early Bird Campaigns: Structured promotions to drive early registrations
- Behind-the-Scenes Content: Creating excitement through preparation glimpses
- Speaker/Performer Highlights: Showcasing talent to build interest
- Countdown Content: Maintaining momentum as the event approaches
Content Creation and Sharing:
Professional content development optimized for each platform:
- Visual Asset Creation: Professional photography and videography
- Platform-Specific Formatting: Optimized content for each social network
- Branded Templates: Consistent visual identity across all content
- Content Calendar Management: Coordinated posting schedules
Real-Time Event Promotion:
Dynamic content creation and engagement during your event:
- Live Coverage Planning: Structured approach to real-time content
- Engagement Monitoring: Active response to audience interaction
- Highlight Creation: Capturing and sharing key moments
- Crisis Management: Protocols for handling unexpected situations
User-Generated Content Strategy:
Leveraging attendee content to expand reach:
- UGC Campaigns: Structured programs to encourage sharing
- Hashtag Strategy: Creating and promoting event-specific tags
- Content Curation: Selecting and sharing the best attendee content
- Rights Management: Clear protocols for UGC usage
Main Marketing Lab Deliverables:
- Complete Content Creation Toolkit
- Platform-Optimized Asset Libraries
- Real-Time Coverage Playbook
- Engagement Response Templates
- Live Monitoring Dashboard Access
3. Scale & Optimize: Amplification and Enhancement
Our Scale & Optimize phase focuses on maximizing the impact of your social media efforts through continuous monitoring, adjustment, and automation. We use advanced analytics to identify successful tactics and scale them across platforms while implementing automation to maintain high engagement levels.
Social Media Metrics and Analysis:
Comprehensive performance tracking and optimization:
- Engagement Metrics: Tracking likes, shares, comments, and saves
- Reach Analytics: Monitoring content spread and audience growth
- Conversion Tracking: Measuring ticket sales and registration attribution
- ROI Calculation: Computing cost per acquisition and return on ad spend
Post-Event Social Media Engagement:
Maintaining momentum after your event:
- Highlight Packages: Creating compelling event recap content
- Community Management: Ongoing audience engagement
- Content Repurposing: Extending the life of event content
- Future Event Promotion: Building anticipation for next time
Automation and Scaling:
Implementing systems for consistent performance:
- Engagement Automation: Streamlined response systems
- Content Scheduling: Automated posting workflows
- Performance Monitoring: Real-time analytics dashboards
- Learning Implementation: Applying insights to future events
Main Scale & Optimize Deliverables:
- Custom Analytics Dashboard
- Weekly Performance Reports
- Automated Engagement Systems
- ROI Analysis Documentation
- Future Event Strategy Recommendations
Why Partner With Setsail?
Our event social media marketing combines deep industry expertise with cutting-edge technology and proven frameworks to deliver measurable results. The Setsail Marketing Engine provides automation and optimization capabilities that traditional agencies can't match, while our experienced team ensures your event maintains an authentic, engaging presence across all platforms.
Technical Capabilities:
- Advanced Analytics Integration
- Multi-Platform Management Tools
- Automated Engagement Systems
- Real-Time Monitoring Dashboard
- Custom Reporting Framework
Team Expertise:
- Platform Specialists
- Content Creation Professionals
- Data Analytics Experts
- Event Marketing Strategists
- Community Management Specialists
Easy Pricing & Summary
Why Choose
Setsail Marketing
A Full Service Marketing Studio
Setsail R0I Framework™
Proven ROI Framework™
10+ years of experience delivering exceptional ROI for clients.
Official Platform Partners
Certified partners with Google Ads, Meta Business, and other leading platforms
Dedicated Team
Full-service in-house expertise crafting customized strategies for your success
Trusted Experience
Serving government agencies and businesses across the US & Canada
Social Media Management Services
End-to-end social media management, including content creation, scheduling, engagement, and analytics to build brand presence and foster audience growth.
One time setup cost
$560
Monthly, starting at
$1,875
What is included, broken down:
Content planning, post scheduling, audience engagement, profile optimization, analytics tracking, social strategy development, hashtag research, community management, monthly reports, and platform-specific adjustments.
Social Media Audit, Research, Setup
One-time Cost
Initial Profile & Audience Analysis
We optimize or establish your brand profiles, research your target audience and competitors, define engagement goals, and set up essential analytics—laying a solid foundation for effective social media management.
$ 560
$ 560
Ongoing Social Media Management (Per Platform)
Monthly Cost
Community Engagement & Monitoring
We handle daily/weekly monitoring, respond promptly to comments and messages, and foster conversations to build a loyal, active community.
included
Content Scheduling & Optimization
We plan and schedule posts, refine captions and hashtags, and continually tweak content to maximize reach and interaction across each platform.
included
$900 /month
Social Media Creative
Monthly Cost
Content Strategy & Creation
We develop on-brand, user-focused content ideas, conduct two monthly shoots or creative sessions, and ensure consistent messaging across all platforms under our management.
2 shoots per month
$975 /month
Boosting (Optional)
Platform Cost
Sponsored Post Amplification
We recommend and manage post boosts for well-performing content, helping accelerate audience growth and brand visibility.
$ --- / month
$ --- /month
Pro Content Creation (Optional)
Platform Cost
High-Production Video Shoots
We produce 8 short-form videos each month in a single shoot—ideal for Reels, TikTok, or other vertical formats. Perfect for brands seeking polished, stand-out social media content.
$ 2,500
$ 2,500
Frequently asked questions
There's a lot to know, but we try to make it simple for you. Of course, always feel free to reach out to clarify any points.
We typically recommend beginning strategic promotion 3-4 months before your event, with intensity increasing as the date approaches. This timeline allows us to build proper momentum through multiple content phases:
- Awareness Phase (3-4 months out)
- Engagement Phase (2-3 months out)
- Conversion Phase (1-2 months out)
- Excitement Phase (Final month)
This structured approach ensures maximum impact and ticket sales while maintaining audience interest throughout the promotional period.
Yes! Our framework is designed to maximize social impact for all event types. We adapt our strategies to leverage the unique opportunities of both virtual and physical events, including:
- Hybrid event integration
- Virtual engagement techniques
- In-person experience amplification
- Cross-platform content optimization
Our team has extensive experience with both formats and can help you choose the best approach for your specific event goals.
We implement comprehensive tracking systems that measure both direct and indirect ROI:
- Direct Metrics: Ticket sales, registration attribution, sponsor value
- Engagement Metrics: Likes, shares, comments, saved posts
- Reach Metrics: Impression growth, audience expansion, brand awareness
- Value Metrics: Cost per acquisition, customer lifetime value, repeat attendance
Our custom dashboard provides real-time insights into your event's social performance across all key metrics.
Our ROI Framework, powered by the Setsail Marketing Engine, provides unique advantages:
- Proprietary automation technology
- Data-driven strategy development
- Real-time optimization capabilities
- Comprehensive measurement systems
- Scalable engagement frameworks
We focus on creating sustainable social media systems that drive long-term value beyond just the event day.
OTHER GOALS
Understanding All Goals for Performance Marketing
Campaigns have many different goals. Over the past 10 years we’ve perfected this with the Setsail ROI Framework