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300% Higher Conversion Rates

Build engaged communities that champion your brand.

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85% Engagement Rate Increase

Drive meaningful interactions that surpass benchmarks.

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4x Brand Mentions

Create a self-sustaining ecosystem of awareness and advocacy.

Setsail ROI Framework™: Driving Growth Through Hearts and Numbers

We combine creative excellence with data-driven strategies to accelerate business growth, using proven industry-specific roadmaps that deliver both brand impact and measurable results.

1

Vision Mapping

Set the Foundation for Sustainable Lead Generation

Our proprietary Vision Mapping process includes

  • Audience Persona Development: Detailed profiles for precise targeting.

  • Platform Selection: Identify the best channels for lead generation.

  • Customer Journey Mapping: Map out touchpoints for seamless conversions.

  • KPI Framework: Establish measurable metrics to track success.

Visual Mapping

2

Marketing Lab

Turn Strategy into Actionable Campaigns

Our proprietary Marketing Lab process includes

  • Content Strategy: Platform-specific content plans to engage and convert.

  • Lead Magnet Creation: Develop valuable resources to attract qualified leads.

  • Funnel Development: Build automated funnels for efficient nurturing.

  • A/B Testing: Optimize ads, landing pages, and calls-to-action.

Marketing Lab

3

Scale & Optimize

Amplify Success for Sustainable Growth

Our proprietary Scale & Optimize process includes

  • Campaign Scaling: Expand reach while maintaining ROI.

  • Automation Enhancement: Streamline lead capture and nurturing.

  • Analytics Integration: Monitor performance with advanced dashboards.

  • Continuous Improvement: Regularly test and refine strategies for peak efficiency.

Scale & Optimize

Who

Target Audience

What

The Value Prop

Where

Mkt Channels

When

Peaks

Why

Motivation

1. Vision Mapping

The Vision Mapping phase sets the foundation for sustainable lead generation success. We begin with a comprehensive analysis of your current social media performance, diving deep into engagement patterns, audience behaviors, and conversion metrics. This initial discovery phase allows us to identify opportunities and challenges specific to your business and industry.

Understanding the nuances of social media lead generation begins with thorough audience research. Our team conducts extensive analysis of your target audience, examining their online behaviors, content preferences, and platform usage patterns. We map out the complete customer journey, identifying key touchpoints and opportunities for engagement that will drive lead generation.

Strategic Foundation:

  • Audience Persona Development: We create detailed profiles of your ideal customers, including their demographics, psychographics, online behaviors, and pain points. These personas inform our targeting strategies and content development, ensuring every piece of content resonates with your intended audience. We also analyze their social media consumption habits and preferred content formats.
  • Platform Selection: Through careful analysis of platform demographics and user behavior, we identify the social media channels most likely to reach and convert your target audience. This includes examining platform-specific lead generation tools and features, such as LinkedIn's Lead Gen Forms, Facebook's Lead Ads, and Twitter's Website Cards. We also assess emerging platforms and opportunities for early adoption advantages.
  • Competitive Analysis: We conduct a thorough examination of your competitors' social media strategies, identifying gaps in the market and opportunities for differentiation. This includes analyzing their content strategies, engagement rates, lead magnets, and conversion tactics. We use these insights to develop unique positioning and lead generation approaches that set you apart.
  • KPI Framework: We establish clear, measurable metrics for success, creating a comprehensive framework for tracking and measuring your social media lead generation efforts. This includes both leading and lagging indicators, such as engagement rates, click-through rates, conversion rates, cost per lead, lead quality scores, and ultimate revenue contribution.

Key Deliverables:

  • Comprehensive social media audit with detailed performance analysis and benchmark data
  • Detailed audience personas with behavioral insights and platform preferences
  • Platform-specific strategy documents outlining tactical approaches and unique opportunities
  • Custom lead scoring framework aligned with your sales process and business objectives
  • Competitive analysis report with actionable insights and opportunity identification
  • Social media content gap analysis with recommendations for improvement
  • Channel performance benchmark report with industry comparisons
  • Platform-specific lead generation opportunity assessment
  • Audience engagement pattern analysis
  • Content performance evaluation matrix

2. Marketing Lab

The Marketing Lab phase is where strategy transforms into action. Our team implements your customized lead generation strategy through systematic testing and optimization, ensuring every element of your social media presence is optimized for lead generation. We employ advanced testing methodologies to rapidly identify the most effective approaches for your specific audience.

We develop platform-specific content strategies that align with your audience's preferences and behaviors, creating engaging content that naturally guides prospects through your lead generation funnel. Our approach combines creative excellence with data-driven decision-making to maximize results while maintaining brand consistency across channels.

Tactical Implementation:

  • Content Strategy: We develop comprehensive content plans that attract and engage your target audience. This includes creating thought leadership content, educational resources, and engaging social media posts that position your brand as an industry authority while generating qualified leads. Our content strategies incorporate various formats including videos, infographics, polls, and interactive content to maximize engagement and lead generation potential.
  • Lead Magnet Creation: Our team designs and develops valuable lead magnets that address specific pain points in your target audience. These resources are carefully crafted to maximize conversion rates while pre-qualifying prospects through their content and positioning. We create multiple types of lead magnets including whitepapers, ebooks, webinars, templates, tools, and assessments, testing each format's effectiveness for your specific audience.
  • Funnel Development: We build sophisticated lead generation funnels that nurture prospects from initial awareness through to conversion. These funnels incorporate marketing automation and personalization to deliver the right message at the right time. We develop platform-specific funnels that leverage each channel's unique features while maintaining a consistent conversion path.
  • A/B Testing: Our systematic testing approach covers all aspects of your lead generation system, from ad copy and creative elements to landing pages and lead magnets. We test multiple variables including messaging angles, visual elements, call-to-action placement, form fields, and conversion triggers to optimize performance.

Key Deliverables:

  • Platform-optimized content calendar with posting schedules and content themes
  • Custom lead magnets designed for your target audience with promotional strategy
  • Automated lead nurturing sequences and workflows with engagement triggers
  • Comprehensive campaign performance reports with optimization recommendations
  • A/B testing analysis and recommendations for continuous improvement
  • Social media ad creative packages with multiple variants for testing
  • Landing page designs and optimization recommendations
  • Lead capture form optimization with conversion rate analysis
  • Content engagement analysis and optimization plan
  • Platform-specific content performance metrics
  • Social advertising campaign structure and targeting parameters
  • Conversion path analysis and optimization recommendations

3. Scale & Optimize

In the Scale & Optimize phase, we focus on amplifying successful strategies while maintaining or improving efficiency. This phase is crucial for achieving sustainable growth in your lead generation efforts while managing costs and maintaining lead quality. We employ sophisticated tracking and attribution models to ensure accurate performance measurement and optimization.

Our team leverages advanced analytics and automation tools to identify opportunities for scaling successful campaigns while continuously optimizing performance. We monitor key metrics in real-time, making data-driven adjustments to maintain optimal results and respond quickly to changes in platform algorithms or audience behavior.

Performance Optimization:

  • Campaign Scaling: We systematically expand successful campaigns while carefully monitoring performance metrics to maintain efficiency. This includes geographic expansion, audience targeting refinement, and budget optimization across platforms. Our scaling process incorporates lookalike audience development and advanced targeting techniques to maintain lead quality while increasing volume.
  • Automation Enhancement: We implement sophisticated automation systems to streamline lead capture, qualification, and nurturing processes. This includes setting up triggered responses, automated follow-ups, and personalized nurture sequences. We also develop automated reporting systems to track performance and identify optimization opportunities in real-time.
  • Analytics Integration: Our multi-touch attribution modeling helps understand the full customer journey, allowing us to optimize each touchpoint for maximum impact. We integrate data from multiple sources including social platforms, website analytics, and CRM systems to provide a complete view of performance and lead quality.
  • Continuous Improvement: Through regular analysis and optimization of all lead generation components, we ensure your social media lead generation system continues to evolve and improve over time. This includes regular testing of new platforms, features, and targeting options to maintain competitive advantage.

Key Deliverables:

  • Automated lead nurturing workflows with performance tracking and optimization
  • Advanced analytics dashboard with custom reporting and real-time monitoring
  • Monthly ROI optimization reports and recommendations for improvement
  • Performance trend analysis with actionable insights and forecasting
  • Lead quality analysis and scoring optimization recommendations
  • Campaign scaling roadmap with milestone tracking
  • Budget allocation recommendations based on performance data
  • Platform-specific performance optimization plans
  • Attribution modeling and cross-channel analysis
  • Audience expansion recommendations
  • Cost optimization strategies
  • Performance forecasting models

Why Partner With Setsail Marketing?

Our data-driven approach combines creative social media expertise with systematic testing and optimization to deliver predictable, scalable results. We don't just generate leads – we build sustainable systems that consistently deliver qualified prospects to your business while continuously improving performance and reducing acquisition costs. Our team stays current with the latest platform changes and industry trends, ensuring your lead generation efforts remain effective and efficient.

Easy Pricing & Summary

Why Choose
Setsail Marketing

A Full Service Marketing Studio

setsail logo

Setsail R0I Framework™

Proven ROI Framework™

10+ years of experience delivering exceptional ROI for clients.

Official Platform Partners

Certified partners with Google Ads, Meta Business, and other leading platforms

Dedicated Team

Full-service in-house expertise crafting customized strategies for your success

Trusted Experience

Serving government agencies and businesses across the US & Canada

Learn More About Us

Social Media Management Services

End-to-end social media management, including content creation, scheduling, engagement, and analytics to build brand presence and foster audience growth.

One time setup cost

$560

Monthly, starting at

$1,875

What is included, broken down:

Content planning, post scheduling, audience engagement, profile optimization, analytics tracking, social strategy development, hashtag research, community management, monthly reports, and platform-specific adjustments.

Social Media Audit, Research, Setup

One-time Cost

Initial Profile & Audience Analysis

We optimize or establish your brand profiles, research your target audience and competitors, define engagement goals, and set up essential analytics—laying a solid foundation for effective social media management.

$ 560

$ 560

Ongoing Social Media Management (Per Platform)

Monthly Cost

Community Engagement & Monitoring

We handle daily/weekly monitoring, respond promptly to comments and messages, and foster conversations to build a loyal, active community.

included

Content Scheduling & Optimization

We plan and schedule posts, refine captions and hashtags, and continually tweak content to maximize reach and interaction across each platform.

included

$900 /month

Social Media Creative

Monthly Cost

Content Strategy & Creation

We develop on-brand, user-focused content ideas, conduct two monthly shoots or creative sessions, and ensure consistent messaging across all platforms under our management.

2 shoots per month

$975 /month

Boosting (Optional)

Platform Cost

Sponsored Post Amplification

We recommend and manage post boosts for well-performing content, helping accelerate audience growth and brand visibility.

$ --- / month

$ --- /month

Pro Content Creation (Optional)

Platform Cost

High-Production Video Shoots

We produce 8 short-form videos each month in a single shoot—ideal for Reels, TikTok, or other vertical formats. Perfect for brands seeking polished, stand-out social media content.

$ 2,500

$ 2,500

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Have a question in mind?

Frequently asked questions

There's a lot to know, but we try to make it simple for you. Of course, always feel free to reach out to clarify any points.

How long before we see results from social media lead generation?

While initial results can be seen within the first month, our comprehensive approach typically shows significant improvements in lead quality and quantity within 90 days. We focus on building sustainable systems rather than quick fixes, ensuring long-term success in your lead generation efforts. The first month involves establishing baselines and initial testing, with performance improvements accelerating in months two and three as we optimize based on data.

Which social media platforms will you focus on?

We analyze your target audience and business goals to determine the most effective platforms for your lead generation efforts. Our data-driven approach ensures we invest your resources in the channels most likely to reach and convert your ideal customers. We consider factors such as audience demographics, platform-specific features, cost per lead, and lead quality when making platform recommendations.

How do you measure success?

We track multiple metrics including lead volume, cost per lead, lead quality scores, and conversion rates to sales opportunities. Our comprehensive monthly reporting includes detailed analysis of all key performance indicators, allowing you to clearly understand the ROI of your social media lead generation efforts. We also track leading indicators that help predict future performance and identify optimization opportunities.

What makes your approach different from other agencies?

Our ROI Framework combines strategic planning, systematic testing, and data-driven optimization to create sustainable lead generation systems, not just short-term campaigns. We focus on building scalable, automated systems that continue to deliver results over time while maintaining or improving efficiency. Our approach is platform-agnostic, allowing us to adapt quickly to changes in the social media landscape while maintaining consistent results.

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OTHER GOALS

Understanding All Goals for Performance Marketing

Campaigns have many different goals. Over the past 10 years we’ve perfected this with the Setsail ROI Framework

For Sales:

Drive direct conversions by creating targeted campaigns that encourage customers to purchase your products or services, ensuring measurable return on investment (ROI).

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For Leads:

Generate high-quality leads by capturing customer information through forms, gated content, or engaging ads tailored to your audience's interests.

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For Website Traffic:

Increase website visits by implementing strategies such as paid ads, SEO, and content promotion to boost online visibility and engagement.

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For App Promotion:

Promote app downloads and usage by leveraging app-install campaigns, in-app engagement strategies, and retargeting potential users across multiple platforms.

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For Brand Awareness

Build brand visibility and educate your audience about your offerings through attention-grabbing ads, content, and video campaigns designed to move them toward consideration.

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For Local Store Visits and Promotions:

Attract foot traffic to physical stores by using geo-targeted ads, special offers, and promotions aimed at increasing in-person engagement and sales.

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