Social Media Marketing Package for
Community Building
Build authentic connections, foster meaningful engagement, and create a loyal community that drives sustainable business growth with our comprehensive social media management solution.
Certified & Trusted by Canadian & US Governments and Organizations
83% Higher Engagement Rates
Turn followers into active brand advocates through strategic community building
2.4x Customer Lifetime Value
Community members spend more and stay longer with your brand
67% Reduced Acquisition Costs
Harness word-of-mouth marketing through authentic community growth
Setsail ROI Framework™: Driving Growth Through Hearts and Numbers
Our data-driven approach combines strategic planning, consistent engagement, and scalable growth tactics to transform your social media presence into a thriving community hub.
1
Vision Mapping
Understand Your Brand's Social Landscape
Our proprietary Vision Mapping process includes
Analyze current community health
Define engagement benchmarks
Map community growth strategy
Identify key conversation drivers
2
Marketing Lab
Create Engaging Social Experiences
Our proprietary Marketing Lab process includes
Design content engagement framework
Test community response tactics
Build authentic voice guidelines
Develop conversation catalysts
3
Scale & Optimize
Grow Your Brand’s Social Impact
Our proprietary Scale & Optimize process includes
Automate engagement processes
Scale community management
Measure and enhance ROI
Optimize growth strategies
Who
Target Audience
What
The Value Prop
Where
Mkt Channels
When
Peaks
Why
Motivation
1. Vision Mapping: Building Your Community Foundation
Understanding your audience and setting the right foundation is crucial for sustainable community growth. Our Vision Mapping process analyzes your current social presence and develops a strategic roadmap for building genuine connections.
We start by conducting a comprehensive analysis of your existing social media presence and community dynamics. This includes reviewing engagement patterns, identifying key influencers, and understanding what motivates your audience to participate.
Key Deliverables:
- Community Health Assessment Report
- Audience Persona Development
- Engagement Benchmark Analysis
- Content Strategy Blueprint
- Community Guidelines Framework
2. Marketing Lab: Fostering Authentic Engagement
The Marketing Lab phase focuses on implementing and testing strategies that encourage meaningful interactions and strengthen community bonds. We create and optimize content that sparks conversations and builds lasting relationships while leveraging strategic partnerships to amplify your community's reach and impact.
Our team develops a mix of content types and engagement tactics, carefully monitoring community response to identify what resonates most deeply with your audience. We establish a consistent brand voice that feels authentic and encourages open dialogue, while implementing proven systems for recognizing and rewarding active community members.
Influencer and Cross-Promotion Strategy
We believe in the power of strategic partnerships to accelerate community growth. Our influencer collaboration framework identifies and engages with authentic voices that align with your brand values and community goals. Through carefully crafted partnerships, we help you:
- Build credibility through association with respected industry voices
- Expand reach through strategic cross-promotion opportunities
- Create compelling collaborative content that resonates with both audiences
- Measure and optimize partnership ROI through advanced analytics
- Develop long-term relationships with key industry influencers
Community Rewards and Recognition
Keeping community members engaged requires a thoughtful approach to recognition and rewards. Our team develops customized incentive programs that:
- Recognize and celebrate active community members
- Create exclusive experiences for top contributors
- Implement gamification elements that drive engagement
- Design sustainable reward systems that scale with your community
- Track and measure the impact of recognition programs
Key Deliverables:
- Content Calendar Development
- Engagement Response Protocols
- Community Event Planning
- Crisis Management Guidelines
- Performance Tracking Dashboard
- Influencer Partnership Strategy
- Rewards Program Implementation
- Recognition System Design
3. Scale & Optimize: Growing Your Community Impact
As your community grows, we implement scalable systems and processes to maintain high engagement levels while expanding reach. Our data-driven approach ensures sustainable growth without losing the personal touch that makes your community special.
We utilize advanced analytics and automation tools to streamline community management while preserving authentic interactions. Regular optimization ensures your community continues to thrive and deliver measurable business results.
Advanced Analytics and Measurement
Our comprehensive analytics framework goes beyond basic metrics to provide deep insights into community health and engagement:
- Custom dashboard development for real-time community monitoring
- Sentiment analysis to track community satisfaction and engagement quality
- Predictive analytics to identify trending topics and engagement opportunities
- ROI tracking for community initiatives and campaigns
- Competitive benchmarking and industry analysis
Scalable Community Programs
We help you implement and optimize programs that grow with your community:
- Ambassador and advocacy programs that leverage your most engaged members
- Tiered recognition systems that maintain exclusivity while scaling
- Automated yet personalized onboarding experiences for new members
- Content multiplication strategies to maximize engagement
- Cross-platform community integration and synchronization
Key Deliverables:
- Automation Workflow Implementation
- Community Growth Analytics
- ROI Measurement Framework
- Scaling Strategy Roadmap
- Monthly Performance Reports
- Advanced Analytics Dashboard
- Program Optimization Reports
- Community Health Assessments
Why Partner With Us?
We don't just manage social media - we build thriving communities that drive real business results. Our proven framework combines strategic planning, authentic engagement, and scalable processes to create lasting value for your brand.
Tools and Technology
Our approach leverages industry-leading tools and technologies to support your community building efforts:
- Advanced social listening and monitoring platforms
- AI-powered sentiment analysis and trend detection
- Automated engagement and moderation tools
- Custom analytics and reporting dashboards
- Community management and CRM integration
- Content scheduling and optimization tools
Measurement and Success Metrics
We track a comprehensive set of metrics to ensure your community is delivering real business value:
Engagement Metrics:
- Active member participation rates
- Content engagement and sharing metrics
- Response times and quality measures
- Member satisfaction scores
Growth Metrics:
- Community size and growth rate
- Member retention and churn rates
- Influencer partnership performance
- Cross-platform engagement metrics
Business Impact Metrics:
- Community-driven revenue
- Customer acquisition costs
- Lifetime value of community members
- Brand advocacy measures
Easy Pricing & Summary
Why Choose
Setsail Marketing
A Full Service Marketing Studio
Setsail R0I Framework™
Proven ROI Framework™
10+ years of experience delivering exceptional ROI for clients.
Official Platform Partners
Certified partners with Google Ads, Meta Business, and other leading platforms
Dedicated Team
Full-service in-house expertise crafting customized strategies for your success
Trusted Experience
Serving government agencies and businesses across the US & Canada
Social Media Management Services
End-to-end social media management, including content creation, scheduling, engagement, and analytics to build brand presence and foster audience growth.
One time setup cost
$560
Monthly, starting at
$1,875
What is included, broken down:
Content planning, post scheduling, audience engagement, profile optimization, analytics tracking, social strategy development, hashtag research, community management, monthly reports, and platform-specific adjustments.
Social Media Audit, Research, Setup
One-time Cost
Initial Profile & Audience Analysis
We optimize or establish your brand profiles, research your target audience and competitors, define engagement goals, and set up essential analytics—laying a solid foundation for effective social media management.
$ 560
$ 560
Ongoing Social Media Management (Per Platform)
Monthly Cost
Community Engagement & Monitoring
We handle daily/weekly monitoring, respond promptly to comments and messages, and foster conversations to build a loyal, active community.
included
Content Scheduling & Optimization
We plan and schedule posts, refine captions and hashtags, and continually tweak content to maximize reach and interaction across each platform.
included
$900 /month
Social Media Creative
Monthly Cost
Content Strategy & Creation
We develop on-brand, user-focused content ideas, conduct two monthly shoots or creative sessions, and ensure consistent messaging across all platforms under our management.
2 shoots per month
$975 /month
Boosting (Optional)
Platform Cost
Sponsored Post Amplification
We recommend and manage post boosts for well-performing content, helping accelerate audience growth and brand visibility.
$ --- / month
$ --- /month
Pro Content Creation (Optional)
Platform Cost
High-Production Video Shoots
We produce 8 short-form videos each month in a single shoot—ideal for Reels, TikTok, or other vertical formats. Perfect for brands seeking polished, stand-out social media content.
$ 2,500
$ 2,500
Frequently asked questions
There's a lot to know, but we try to make it simple for you. Of course, always feel free to reach out to clarify any points.
While initial engagement improvements can be seen within the first month, building a truly engaged community typically takes 3-6 months of consistent effort and strategic engagement. However, the long-term benefits far outweigh the initial investment, with community members showing significantly higher lifetime value and brand loyalty.
Our framework emphasizes creating systems and processes that preserve personal connections while allowing for growth. We carefully balance automation with genuine human interaction, ensuring that every community member receives personalized attention while maintaining efficient operations at scale.
We develop strategies for all major social platforms but focus our efforts on the channels where your target audience is most active and engaged. Our approach includes detailed platform analysis to identify the most effective channels for your specific community building goals.
We track both quantitative metrics (engagement rates, growth, conversion) and qualitative indicators (sentiment, conversation quality, member satisfaction) to provide a complete picture of community health. Our comprehensive analytics framework ensures you always have clear visibility into your community's performance and ROI.
Our approach combines strategic planning, data-driven decision making, and authentic engagement practices to create sustainable community growth. We focus on building genuine connections while implementing scalable systems that support long-term success.
We implement clear community guidelines and moderation protocols that maintain a positive environment while encouraging open dialogue. Our team provides ongoing training and support to ensure consistent moderation practices that align with your brand values.
