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85% Faster Workflows

Automate repetitive tasks and empower your team to focus on high-impact initiatives.

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3X Revenue Growth

Achieve accelerated growth through AI-optimized campaigns and data-driven decisions.

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65% Cost Reduction

Streamline operations while maintaining exceptional quality and performance.

Setsail ROI Framework™: Driving Growth Through Hearts and Numbers

Our three-pillar framework integrates AI and automation with your business operations, transforming your vision into sustainable, scalable results.

1

Vision Mapping

Your AI Journey Begins Here

Our proprietary Vision Mapping process includes

  • AI Readiness Assessment: Evaluate your current systems, processes, and data infrastructure.

  • Process Optimization Analysis: Identify manual tasks ripe for automation and areas where AI can enhance decision-making.

  • Data Infrastructure Review: Ensure your data is accessible, secure, and ready for AI applications.

  • ROI Modeling: Forecast potential financial and operational benefits from AI investments.

Visual Mapping

2

Marketing Lab

Where AI Meets Action

Our proprietary Marketing Lab process includes

  • Campaign Optimization: Leverage AI for A/B testing, dynamic segmentation, and real-time performance adjustments.

  • Customer Journey Mapping: Create AI-driven, personalized customer experiences that adapt to behavior in real time.

  • Predictive Analytics: Use machine learning to forecast trends, identify opportunities, and optimize resource allocation.

  • AI Integration: Seamlessly embed AI into your existing technology stack, ensuring smooth operations.

Marketing Lab

3

Scale & Optimize

Sustainable Growth Through Intelligence

Our proprietary Scale & Optimize process includes

  • Performance Monitoring: Continuously track and analyze the effectiveness of AI systems.

  • Workflow Refinement: Optimize processes based on performance data to eliminate bottlenecks and inefficiencies.

  • Growth Forecasting: Use predictive models to plan for future business expansion and resource needs.

  • System Maintenance: Regularly update AI models, algorithms, and infrastructure for scalability and compliance.

Scale & Optimize

Who

Target Audience

What

The Value Prop

Where

Mkt Channels

When

Peaks

Why

Motivation

1. Vision Mapping: Your AI Journey Begins Here

Vision Mapping™ serves as the foundational phase where we deeply analyze your business's current position and future potential through the lens of AI implementation. Our comprehensive AI readiness assessment goes beyond surface-level technology evaluation – we dive deep into your business processes, organizational structure, and growth objectives to create a transformative roadmap for AI integration.

Through our proven methodology, we begin by conducting a thorough analysis of your existing technology stack and data infrastructure. This involves evaluating your current systems' capabilities, identifying integration points, and assessing data quality and accessibility. Our expert team works closely with your stakeholders to understand pain points, bottlenecks, and areas where AI can drive immediate impact while building toward long-term strategic goals.

The Vision Mapping process includes several key components:

  • Deep-dive Analysis: We examine your current technology ecosystem, evaluating everything from CRM systems to marketing automation tools, identifying opportunities for AI enhancement and integration.
  • Process Optimization: Our team maps out your existing workflows, identifying manual processes that can be automated and areas where AI can augment human decision-making.
  • Data Infrastructure Assessment: We evaluate your data collection, storage, and processing capabilities, ensuring you have the foundation needed for successful AI implementation.
  • ROI Modeling: Using industry benchmarks and your specific business metrics, we create detailed projections of expected returns from AI investments.
  • Implementation Planning: We develop a comprehensive roadmap that outlines the step-by-step process of AI integration, including resource requirements and timeline estimates.

Our Vision Mapping deliverables provide you with actionable insights and clear direction:

  • Comprehensive AI Readiness Report: Detailed analysis of your current state and recommendations for improvement
  • Custom Implementation Timeline: Phased approach to AI integration that aligns with your business priorities
  • Resource Allocation Plan: Detailed breakdown of required investments in technology, training, and personnel
  • ROI Projection Framework: Clear metrics and benchmarks for measuring success and return on investment

2. Marketing Lab: Where AI Meets Action

The Marketing Lab™ represents the dynamic intersection of cutting-edge AI technology and proven marketing strategies. This phase transforms your marketing operations from traditional campaign management to an AI-powered growth engine that continuously learns and optimizes for better results.

At the heart of our Marketing Lab is a sophisticated campaign optimization engine that leverages advanced machine learning algorithms and deep marketing expertise. Our AI-powered system automatically identifies winning combinations through continuous A/B testing, while dynamically adjusting budget allocations based on real-time performance metrics. This intelligent system evolves with your audience, implementing dynamic segmentation and delivering personalized content across all marketing channels to maximize engagement and conversion rates.

The customer journey takes center stage in our approach, with AI-driven analysis providing unprecedented insights into customer behavior and preferences. By analyzing millions of touchpoints and interactions, our system creates detailed maps of the customer journey, identifying key decision points and opportunities for engagement. This deep understanding enables us to craft personalized engagement strategies that adapt in real-time, ensuring each customer receives the right message at the right moment in their journey.

Our analytics and insights capabilities go far beyond traditional reporting, employing advanced predictive analytics to forecast campaign performance and identify emerging trends. We develop custom machine learning models trained specifically on your industry and customer data, providing actionable insights that drive strategic decision-making. Through automated anomaly detection and opportunity identification, your team stays ahead of potential issues while capitalizing on emerging opportunities for growth.

Implementation and integration form the foundation of our Marketing Lab approach. We seamlessly integrate our AI solutions with your existing marketing technology stack, ensuring minimal disruption to your current operations. Our team develops custom AI models tailored to your specific business needs, creating automated workflows that enhance productivity while providing comprehensive training and support to ensure your team can effectively leverage these powerful tools.

Key Deliverables:

  • AI-powered campaign optimization suite
  • Custom machine learning models for your business
  • Automated workflow and integration setup
  • Real-time performance dashboards
  • Comprehensive team training program
  • ROI tracking and attribution system

3. Scale & Optimize: Sustainable Growth Through Intelligence

The Scale & Optimize™ phase transforms initial AI implementation success into sustainable, long-term growth through continuous monitoring, optimization, and refinement. This phase ensures your AI solutions evolve alongside your business, maintaining peak performance while identifying and capitalizing on new growth opportunities.

Our comprehensive performance monitoring system forms the backbone of the Scale & Optimize phase, providing real-time tracking of AI system performance and effectiveness across all implemented solutions. Through sophisticated monitoring algorithms, we maintain constant vigilance over your AI systems, automatically detecting and alerting you to both performance anomalies and emerging opportunities. This proactive approach includes regular benchmarking against industry standards and competitors, ensuring your business stays at the forefront of AI-driven innovation while maintaining optimal performance levels.

Workflow optimization represents another crucial aspect of our scaling strategy. We continuously refine automated processes based on performance data, identifying and eliminating bottlenecks and inefficiencies as they emerge. Our team works diligently to integrate new AI capabilities as they become available, ensuring your systems remain current with the latest technological advancements. We pay particular attention to optimizing human-AI collaboration workflows, striking the perfect balance between automated efficiency and human insight.

Growth forecasting and planning take center stage in our optimization process, utilizing advanced predictive modeling to map out business growth trajectories and identify strategic opportunities. Our comprehensive approach to scenario planning and risk analysis helps prepare your business for various potential futures, while sophisticated resource allocation optimization ensures you're making the most effective use of your available resources. This forward-looking approach allows us to identify and prioritize strategic opportunities before they become apparent to competitors.

The technical foundation of your AI implementation receives equal attention through our system architecture maintenance program. We regularly update and improve AI models and algorithms, conduct thorough scalability testing, and perform ongoing performance tuning to maintain maximum efficiency. Our team maintains vigilant oversight of security and compliance requirements, ensuring your AI systems not only perform optimally but also meet all necessary regulatory standards.

Through this comprehensive approach to scaling and optimization, we deliver continued value through automated performance optimization, continuous learning and improvement of AI models, and proactive identification of new growth opportunities. Our focus on sustainable scaling ensures your AI capabilities can grow alongside your organization without creating technical debt or operational bottlenecks.

Key Deliverables:

  • Monthly optimization reports with detailed performance analysis
  • Real-time automated performance dashboards
  • Predictive growth forecasting models
  • Comprehensive scaling recommendation framework
  • Security and compliance documentation
  • Quarterly strategic planning roadmaps

Easy Pricing & Summary

Why Choose
Setsail Marketing

A Full Service Marketing Studio

setsail logo

Setsail R0I Framework™

Proven ROI Framework™

10+ years of experience delivering exceptional ROI for clients.

Official Platform Partners

Certified partners with Google Ads, Meta Business, and other leading platforms

Dedicated Team

Full-service in-house expertise crafting customized strategies for your success

Trusted Experience

Serving government agencies and businesses across the US & Canada

Learn More About Us

Brand Creation Services

From logo design to messaging, we build a cohesive and memorable brand identity tailored to your business values, audience, and market positioning.

One time setup cost

$5,600

What is included, broken down:

Logo design, colour palette, typography, brand guidelines, visual identity, tagline development, messaging framework, competitor analysis, audience research, and brand story creation.

Brand Creation

One-time Cost

Discovery & Audience Research

We explore your goals, audience, and market positioning to establish a strategic foundation for your brand.

$ 1,400

Logo Design & Visual Identity Development

We create a professional logo with up to two iterations and establish your visual identity, including typography, colour palette, and brand mood.

$ 3,360

Brand Guideline Portal

We develop a comprehensive online portal with guidelines for logo usage, typography, and your colour palette. Includes mockups for business cards, email signatures, and letterhead.

$ 840

$ 5,600

Subscription to Branding Portal (Optional)

Monthly Cost

Monthly Subscription

Includes a custom portal URL, access for up to 3 content editors, and 1 hour of monthly support from the Setsail team for updates and adjustments.

$ 250 / month

$ 250 / month

Communications Strategy

Platform Cost

Messaging Development & Content Planning

We craft a tailored brand voice, provide recommendations for communication channels, and create a high-level content calendar framework to ensure consistent messaging.

$ 2,500

$ 2,500

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Have a question in mind?

Frequently asked questions

There's a lot to know, but we try to make it simple for you. Of course, always feel free to reach out to clarify any points.

How long does it take to see results from AI-powered CX automation?

Most clients see initial improvements within 30 days, with significant ROI realized within the first quarter of implementation. Our phased approach ensures quick wins while building toward long-term transformation.

Will AI automation make our customer experience feel impersonal?

Our solutions blend AI efficiency with human touch points, creating more opportunities for meaningful personal interactions while handling routine tasks automatically. We carefully design each automation to enhance rather than replace human connections.

How does this integrate with our existing systems?

The Setsail Marketing Engine is designed to integrate seamlessly with your current tech stack, including CRM, marketing automation, and customer service platforms. Our integration framework ensures smooth data flow and system interoperability.

What kind of ongoing support do you provide?

Our comprehensive service includes continuous monitoring, optimization, training, and strategic guidance to ensure long-term success. We provide regular performance reviews, strategy sessions, and technical support to maximize your ROI.

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