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96% Brand Recognition Lift

Achieve significant gains in brand perception through expert positioning.

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4.8x Engagement Growth

Drive meaningful interactions with sophisticated strategies.

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83% Trust Rating Increase

Build lasting loyalty through trust-focused branding.

Setsail ROI Framework™: Driving Growth Through Hearts and Numbers

Our proven methodology transforms organizations through strategic brand design, aligning your brand identity with buyer intent terms while building authentic thought leadership through multiple channels, from public speaking to social media presence.

1

Vision Mapping

Create a Blueprint for High-Impact Creative

Our proprietary Vision Mapping process includes

  • Comprehensive brand audit and influence heatmap

  • Trust journey mapping to identify key touchpoints

  • Authority gap analysis and competitive landscape review

  • Strategic brand elevation roadmap

Visual Mapping

2

Marketing Lab

Develop Creative That Converts

Our proprietary Marketing Lab process includes

  • Brand story bible and authority content playbook

  • Trust signal implementation guide for consistent credibility

  • Messaging and brand voice guidelines optimized for trust and engagement

  • Channel-specific authority optimization

Marketing Lab

3

Scale & Optimize

Sustain Growth with Scalable Creative

Our proprietary Scale & Optimize process includes

  • Authority scaling framework and brand presence system

  • Trust-building playbook and brand optimization roadmap

  • Brand health monitoring tools and sentiment analysis reports

  • Continuous content and trust signal refinement

Scale & Optimize

Who

Target Audience

What

The Value Prop

Where

Mkt Channels

When

Peaks

Why

Motivation

1. Vision Mapping

We begin by conducting a comprehensive analysis of your current brand position and market perception. Through in-depth research, stakeholder interviews, and competitive analysis, we uncover the unique elements that can elevate your brand to authority status within your industry.

Our team examines both quantitative and qualitative factors that influence brand trust and authority in your market. We analyze customer sentiment, market conversations, and industry trends to identify opportunities where enhanced brand presence can create meaningful differentiation and build lasting trust.

  • Current Brand Analysis: We conduct a thorough audit of your brand presence across all channels, analyzing perception data to understand current trust levels and authority markers. This review ensures we build on your existing brand equity while addressing any trust gaps.
  • Trust Journey Mapping: Through analysis of customer feedback and interaction data, we map how trust develops throughout the customer relationship. This reveals critical touchpoints where enhanced brand presence can significantly impact authority building.
  • Authority Gap Analysis: We study successful brands in your market while identifying unique opportunities to establish authority. This includes analyzing competitor positioning and identifying underserved market needs.
  • Trust Metrics Definition: We establish clear, measurable KPIs for brand authority that include trust indicators, engagement metrics, and influence measurements.
  • Professional Typography Integration: We implement sophisticated typographic systems that reinforce brand authority
  • Social Media Strategy Development: Custom strategies for building thought leadership across platforms
  • Public Speaking Platform Development: Creating opportunities for direct brand authority building
  • Content Creation Process Framework: Systematic approach to producing authoritative content

Deliverables

Brand perception audit, trust journey map, authority gap analysis, and strategic brand elevation roadmap.

  • Comprehensive brand audit findings
  • Brand influence heat map
  • Brand loyalty analysis
  • Strategic brand design recommendations

2. Marketing Lab

Our lab environment functions as an incubator for thought leadership and strategic brand design, where every creative decision is evaluated against established brand authority frameworks. We use sophisticated brand sentiment trackers to ensure all elements contribute to authentic expert branding while building market influence.

Our lab environment functions as an incubator for authority-building content and design, where every creative decision is evaluated against trust-building principles. We use sophisticated testing methodologies to ensure brand elements resonate authentically with your target audience while building credibility.

  • Authority Content Creation: We develop content that positions your brand as a trusted industry voice. Each piece is crafted to demonstrate expertise while maintaining accessibility and authenticity. From thought leadership articles to visual brand stories, every element reinforces your authority.
  • Trust Signal Development: We create and implement trust-building elements across all brand touchpoints, from visual design to messaging frameworks, ensuring consistent communication of credibility.
  • Brand Voice Refinement: We develop and test messaging variations to find the perfect balance between authority and approachability, ensuring your brand voice builds trust while remaining engaging.
  • Channel Authority Optimization: We customize brand presence for each channel while maintaining consistent trust signals across all platforms.

Deliverables: Brand story bible, authority content playbook, trust signal implementation guide, and brand voice guidelines.

3. Scale & Optimize

Our reward system for content engagement helps build brand loyalty while strengthening brand reputation. We carefully monitor buyer intent terms to ensure all content aligns with audience needs while avoiding potential issues like health misinformation or other trust-damaging content types.

We develop comprehensive brand management frameworks that enable consistent trust-building at scale. This includes creating detailed brand guidelines, content frameworks, and quality control processes that ensure every brand interaction reinforces authority while maintaining authenticity.

Our ongoing optimization process continuously monitors brand health metrics and market perception. Regular analysis helps us understand evolving audience needs and industry shifts that might impact brand authority.

  • Brand Health Monitoring: We implement comprehensive tracking systems that monitor brand perception and trust indicators across all channels, informing strategic adjustments to maintain and grow authority.
  • Authority Scaling Systems: We develop systems for consistent authority-building content creation and brand presence management, ensuring quality at scale.
  • Trust Signal Expansion: We systematically expand successful trust-building elements across new channels and markets, adapting approaches while maintaining authenticity.
  • Continuous Optimization: Through regular assessment and refinement, we ensure your brand authority continues to grow and evolve with your market.

Deliverables

Brand management system, authority scaling framework, trust-building playbook, and brand optimization roadmap.

  • Brand voice optimization guide
  • Brand presence scaling system
  • Content creation process documentation
  • Brand authority measurement framework

Why Partner With Us?

We combine strategic brand design with authentic expert branding to build lasting brand authority. Our comprehensive approach ensures your brand achieves genuine thought leadership status while building strong brand loyalty through authoritative content and meaningful brand influence.

Easy Pricing & Summary

Why we’re the right team

A Full Service Marketing Studio

setsail logo

Setsail R0I Framework™

10+ years of experience delivering exceptional ROI for clients.

Recognized partners with Google Ads, Meta Business, and other leading platforms.

A dedicated team under 1 roof that understands your unique goals and crafts tailored strategies to achieve them.

Trusted by numerous Governments & private businesses across US & Canada

Learn More About Us

Photography Services

Professional photography tailored for campaigns, events, and branding, delivering polished images with expert retouching for a stunning, professional presentation.

One time setup cost

$840

What is included, broken down:

Professional photography services for campaigns, events, and branding. Half-day shoots deliver high-quality images with professional retouching to ensure polished results.

Photography – Half Day

One-time Cost

Photography Service

Half-Day Coverage: Minimum call-out time of 4 hours.
Deliverables: Up to 50 high-quality images delivered.
Editing: Includes professional photo retouching to refine details and enhance visual appeal.

$ 840

$ 840

Headshot Photography – 2 hour Shoot

One-time Cost

Photography Service

2-Hour Coverage: Minimum call-out time of 2 hours for 1 person.
Deliverables: Up to 10 high-quality individual headshots delivered.
Editing: Includes professional photo retouching to refine details and enhance visual appeal.

$ 300

$ 300

Extras

Platform Cost

Custom Retouching / Renders

Advanced photo editing for a polished, professional look. Includes colour correction, background adjustments, and detailed enhancements. Perfect for promotional use, print, or digital campaigns.

$ 140/photo

Talent Casting

Assistance in sourcing models or actors that align with your brand image. Includes coordination, booking, and providing professional talent options.

$ 500

Drone Add-on

Capture stunning aerial shots to elevate your visuals. Includes drone setup, piloting, and delivery of up to 10 high-resolution drone images.

$ 300

Additional Person at Headshot Shoot

Additional person requires 30 minutes additional. Up to 12 people per day.

$75/person

More than 12 people at headshot shoot

More than 13 people per day, requires 30 minutes additional.

$100/person

Group Photo Session

A polished team photo that showcases your organization’s unity and professionalism.

$240

Get Started

Why Choose
Setsail Marketing

A Full Service Marketing Studio

setsail logo

Setsail R0I Framework™

Proven ROI Framework™

10+ years of experience delivering exceptional ROI for clients.

Official Platform Partners

Certified partners with Google Ads, Meta Business, and other leading platforms

Dedicated Team

Full-service in-house expertise crafting customized strategies for your success

Trusted Experience

Serving government agencies and businesses across the US & Canada

Learn More About Us

Product Launch Video Creation

Launch your product with cinematic impact! Our comprehensive video package crafts a powerful 3-minute story that showcases your innovation, delights your audience, and drives excitement. With expert filming across multiple locations and eye-catching animations, we'll make your launch unforgettable.

One time setup cost

$ 6,000

Bundles below:
Bundles include additional cuts & more
Advanced
$ 8,300
Complete
$ 12,900

What is included, broken down:

We'll create a dynamic 3-minute video complete with strategic scripting, scene-by-scene storyboarding, and a full day of filming across multiple locations.

Product Launch Video

One-time Cost

Full-Day Professional Production

A professionally crafted 3-minute video featuring strategic scripting for maximum clarity and impact, scene-by-scene storyboarding for efficient production, a full-day multi-location shoot with a professional crew, expert editing for a polished final product, and simple 2D animation to enhance visual appeal.

$ 6,000

$ 6,000

Add ons

Platform Cost

Micro-Content Cuts

Six platform-optimized short clips repurposed from your main video for extended reach and engagement.

$ 1,200

Concept Development

Strategic creative planning to maximize the impact and alignment of your video with your brand goals.

$ 500

Scriptwriting

Compelling story development with two rounds of revisions for a powerful and clear narrative.

$ 500/minute

Storyboarding

Scene-by-scene visual planning for efficient and effective production.

$ 500/minute

Talent Casting

Professional sourcing, coordination, and on-set management of talent aligned with your brand image.

$ 500

Shoot Day - Full Day

Eight hours of professional filming with a full crew and equipment.

$ 3,300

Shoot Day - Half Day

Four hours of focused filming at one location.

$ 1,650

Drone Operator

Cinematic aerial footage captured by a certified drone pilot.

$ 600

2D Animation

Custom motion graphics and animated elements to elevate your video.

$ 140/sec

3D Renders

3D modeling for product visualization and immersive effects.

$ 140/sec

Available bundles

From a proven system video to premium productions, choose the perfect package to bring your story to life.

1
Advanced Launch Impact
Essential video package for quick social media impact
  • Shoot Day - Full Day
  • Product Launch Video
  • Micro-Content Cuts
  • Concept Development
  • Talent Casting
One time cost
$ 8,300
2
Advanced Launch Impact
Premium production with maximum content variety & talent
  • Shoot Day – 2 Full Days
  • Product Launch Video
  • Micro-Content Cuts
  • Concept Development
  • Talent Casting
  • 10-Second 2D or 3D Animation
One time cost
$ 12,900
Get Started

Why Choose
Setsail Marketing

A Full Service Marketing Studio

setsail logo

Setsail R0I Framework™

Proven ROI Framework™

10+ years of experience delivering exceptional ROI for clients.

Official Platform Partners

Certified partners with Google Ads, Meta Business, and other leading platforms

Dedicated Team

Full-service in-house expertise crafting customized strategies for your success

Trusted Experience

Serving government agencies and businesses across the US & Canada

Learn More About Us

Content Marketing Services

Engaging, high-quality content creation and distribution to build authority, drive traffic, and connect with your audience across platforms and formats.

One time setup cost

$5,250

What is included, broken down:

Comprehensive executive thought leadership package that transforms expert interviews into engaging multi-channel content, including video clips, blog articles, infographics, social media posts, and email newsletters. We'll turn your brilliant insights into a powerful multimedia mix that keeps your audience hooked.

Base Package (Monthly)

Monthly Cost

Executive Interviews

Two 1-hour recorded Zoom calls per month to extract your expert insights and turn them into multi-channel content.

$600

Video Production

Eight professionally edited video clips (30–50 seconds each), optimized for social media and your audience.

$1,200

Blog Writing

Four SEO-optimized articles written to position you as a thought leader and drive organic traffic.

$1,200

Infographic Design

Four custom-designed infographics that simplify complex ideas and visually engage your audience.

$ 600

Social Media Mgmt

Eight LinkedIn posts with custom graphics to share insights and drive engagement with your network.

$ 600

Email Campaign

Two email newsletters per month summarizing your content and delivering it directly to your audience.

$ 600

Strategy & Management

Comprehensive content planning, project management, and performance tracking to ensure all elements align with your goals.

$ 600

$ 5,250

Optional Add-ons

Platform Cost

Additional Video Clips

Expand your content reach with extra platform-optimized clips repurposed from your interviews.

$ 450

Additional Blog Post

Add in-depth articles (1,000–1,500 words) to further enhance your SEO and thought leadership.

$ 600

Additional interview

Record extra interviews to create more original content and expand your message.

$ 300

Additional Email Newsletter

Increase your email outreach with additional newsletters tailored to your content strategy.

$ 450

Custom Infographics

Design custom visuals for new product categories or specialized campaigns.

$ 450

Professional Grade Content Creation

Eight short-form videos created via one shoot per month, ideal for Reels, TikTok, or other vertical formats.

$ 2,500

Get Started

Why Choose
Setsail Marketing

A Full Service Marketing Studio

setsail logo

Setsail R0I Framework™

Proven ROI Framework™

10+ years of experience delivering exceptional ROI for clients.

Official Platform Partners

Certified partners with Google Ads, Meta Business, and other leading platforms

Dedicated Team

Full-service in-house expertise crafting customized strategies for your success

Trusted Experience

Serving government agencies and businesses across the US & Canada

Learn More About Us

SEO Search Engine Optimization

Comprehensive SEO services to improve organic search rankings, enhance website visibility, and drive high-quality traffic through on-page, off-page, and technical SEO strategies.

One time setup cost

$1,820

Monthly, starting at

$1,960

What is included, broken down:

Keyword research, on-page optimization, technical audits, meta tag creation, content improvement, backlink building, local SEO strategies, mobile optimization, analytics tracking, and competitor analysis.

SEO Audit, Research, and Setup

One-time Cost

Comprehensive Audit & Roadmap

We conduct in-depth on-site, off-site, and technical analysis—covering over 100 steps. The outcome is a tailored SEO action plan that addresses on-page SEO, technical fixes, Local SEO considerations, and more.

$1,820

$1,820

Ongoing SEO Services

Monthly Cost

On-Site & Technical Optimization

We refine meta tags, titles, and site structure for improved usability. We also handle technical tasks like robots.txt updates, XML sitemaps, and site performance checks.

included

Internal Link-Building

We strengthen domain authority by submitting directories, managing off-page link outreach, and optimizing internal site links.

included

Local Directory Management

We leverage Yext Directory (or equivalent listings) to ensure consistent citations across NAP directories, boosting local search visibility.

included

Analytics & Reporting

We provide monthly reports via Ahrefs, deliver competitor insights, and suggest ongoing improvements to keep your site ahead in search rankings.

included

$1,510 /month

Creative Content & On-Site SEO

Monthly Cost

Keyword-Optimized Article Creation

We plan, write, and publish three new articles per month using relevant keywords and internal cross-linking—driving fresh traffic and improving content depth.

3 articles per month

$450 /month

Off-Site Optimization (Optional)

Platform Cost

Targeted Backlink Building & Outreach

We acquire high-quality backlinks from reputable websites, remove low-value links, and expand brand presence on forums, blogs, and news platforms to boost domain authority.

$ --- / month

$ --- /month

CMS Landing Page Template (Optional)

Platform Cost

E-Commerce Product Optimization (Optional)

We optimize individual product pages with keyword-rich content, better navigation, and user-centric design—helping drive organic traffic and improve sales performance.

$ 150 / Page

Landing Page Template Design & Development

We craft SEO-friendly, user-focused landing pages that align with your campaign goals. This includes tailored layouts, optimized content, and clear calls to action to enhance conversions.

$ 450 / Page

Get Started

Why Choose
Setsail Marketing

A Full Service Marketing Studio

setsail logo

Setsail R0I Framework™

Proven ROI Framework™

10+ years of experience delivering exceptional ROI for clients.

Official Platform Partners

Certified partners with Google Ads, Meta Business, and other leading platforms

Dedicated Team

Full-service in-house expertise crafting customized strategies for your success

Trusted Experience

Serving government agencies and businesses across the US & Canada

Learn More About Us

Conference Event Media Coverage

Capture every moment of your conference with high-quality photography, dynamic videos, and expertly crafted recap materials designed to engage your audience and maximize event impact.

One time setup cost

$8,250

What is included, broken down:

Capture every highlight of your conference or event with professional media coverage tailored to engage your audience. This comprehensive package includes high-quality photography, dynamic video content, and expertly edited recap materials. Perfect for promoting your event or showcasing its impact. Optional add-ons, such as social media hosting and panel recordings, ensure your message reaches wider audiences through additional engaging formats.

Conference Event Media Coverage, Daily

One-time Cost

Photography: 

200 images

Includes shoot planning, up to 200 high-quality images captured during an 8-hour day, and professional photo retouching.

$ 2,250

Video: 

2 minute recap video

3 short reels

Comprehensive shoot planning, establishing content goals, preparing interview questions, and capturing video content. Deliverables include a 2-minute professionally edited recap video and 3 short social media reels (8-hour day).

$ 6,000

$ 8,250

Social Media Hosting & Posting (Optional, daily)

Platform Cost

Management & Hosting

Includes a digital media host takeover with on-camera talent to engage the social audience. Features interactive content such as polls, stickers, and audience questions. Includes a 30-second UGC-style recap video for quick social sharing.

included

$ 2,000

Keynote/Panel Recording (Optional, daily)

Platform Cost

Broadcasting & Recording

High-quality 4K stage recording with a multi-camera setup (3 camera angles). Includes titles, intro/outro animations, and full editing for professional broadcast-ready videos.

included

$ 5,600

Get Started

Why Choose
Setsail Marketing

A Full Service Marketing Studio

setsail logo

Setsail R0I Framework™

Proven ROI Framework™

10+ years of experience delivering exceptional ROI for clients.

Official Platform Partners

Certified partners with Google Ads, Meta Business, and other leading platforms

Dedicated Team

Full-service in-house expertise crafting customized strategies for your success

Trusted Experience

Serving government agencies and businesses across the US & Canada

Learn More About Us

Email Marketing Services

Strategic email campaigns with personalized content, automated workflows, and performance tracking to nurture leads, retain customers, and drive conversions.

One time setup cost

$1,680

Monthly, starting at

$975

What is included, broken down:

Email template design, list segmentation, automated workflows, campaign strategy, personalized messaging, A/B testing, performance monitoring, lead nurturing, spam compliance checks, and detailed reporting.

Performance Marketing Strategy & Setup

One-time Cost

Comprehensive Campaign & Automation Strategy

We set up brand profiles, conduct audience and competitor research, identify appropriate automations, and create 1–3 branded email templates. This ensures a solid foundation for your email marketing program.

$ 840

Flow Creation

Creation of 2-4 automated flows to nurture leads and customers.

$ 840

$ 1,680

Bi-Weekly Email Campaign Management

Monthly Cost

Content Creation & Performance Analysis

We craft campaign copy, design emails, and schedule two sends per month. Each campaign is closely monitored, with data-driven refinements to continuously improve open and conversion rates.

2 campaigns

$975 /month

Get Started
Have a question in mind?

Frequently asked questions

There's a lot to know, but we try to make it simple for you. Of course, always feel free to reach out to clarify any points.

How long does it take to build brand authority?

While initial trust signals can be established within 60-90 days, building lasting brand authority typically shows significant results within 6-8 months of consistent effort.

How do you develop thought leadership content?

We create a multi-channel strategy incorporating authoritative content, public speaking opportunities, and strategic social media presence to establish genuine thought leadership.

How do you measure brand sentiment?

We use advanced brand sentiment trackers and brand reputation monitoring tools to gauge authority levels and brand influence across all channels.

What role does professional typography play in brand authority?

Strategic brand design, including professional typography, creates visual trust signals that reinforce brand authority and enhance content credibility.

Get Started