96% Brand Recognition Lift
Achieve significant gains in brand perception through expert positioning.
4.8x Engagement Growth
Drive meaningful interactions with sophisticated strategies.
83% Trust Rating Increase
Build lasting loyalty through trust-focused branding.
Setsail ROI Framework™: Driving Growth Through Hearts and Numbers
Our proven methodology transforms organizations through strategic brand design, aligning your brand identity with buyer intent terms while building authentic thought leadership through multiple channels, from public speaking to social media presence.
1
Vision Mapping
Create a Blueprint for High-Impact Creative
Our proprietary Vision Mapping process includes
Comprehensive brand audit and influence heatmap
Trust journey mapping to identify key touchpoints
Authority gap analysis and competitive landscape review
Strategic brand elevation roadmap
2
Marketing Lab
Develop Creative That Converts
Our proprietary Marketing Lab process includes
Brand story bible and authority content playbook
Trust signal implementation guide for consistent credibility
Messaging and brand voice guidelines optimized for trust and engagement
Channel-specific authority optimization
3
Scale & Optimize
Sustain Growth with Scalable Creative
Our proprietary Scale & Optimize process includes
Authority scaling framework and brand presence system
Trust-building playbook and brand optimization roadmap
Brand health monitoring tools and sentiment analysis reports
Continuous content and trust signal refinement
Who
Target Audience
What
The Value Prop
Where
Mkt Channels
When
Peaks
Why
Motivation
1. Vision Mapping
We begin by conducting a comprehensive analysis of your current brand position and market perception. Through in-depth research, stakeholder interviews, and competitive analysis, we uncover the unique elements that can elevate your brand to authority status within your industry.
Our team examines both quantitative and qualitative factors that influence brand trust and authority in your market. We analyze customer sentiment, market conversations, and industry trends to identify opportunities where enhanced brand presence can create meaningful differentiation and build lasting trust.
- Current Brand Analysis: We conduct a thorough audit of your brand presence across all channels, analyzing perception data to understand current trust levels and authority markers. This review ensures we build on your existing brand equity while addressing any trust gaps.
- Trust Journey Mapping: Through analysis of customer feedback and interaction data, we map how trust develops throughout the customer relationship. This reveals critical touchpoints where enhanced brand presence can significantly impact authority building.
- Authority Gap Analysis: We study successful brands in your market while identifying unique opportunities to establish authority. This includes analyzing competitor positioning and identifying underserved market needs.
- Trust Metrics Definition: We establish clear, measurable KPIs for brand authority that include trust indicators, engagement metrics, and influence measurements.
- Professional Typography Integration: We implement sophisticated typographic systems that reinforce brand authority
- Social Media Strategy Development: Custom strategies for building thought leadership across platforms
- Public Speaking Platform Development: Creating opportunities for direct brand authority building
- Content Creation Process Framework: Systematic approach to producing authoritative content
Deliverables
Brand perception audit, trust journey map, authority gap analysis, and strategic brand elevation roadmap.
- Comprehensive brand audit findings
- Brand influence heat map
- Brand loyalty analysis
- Strategic brand design recommendations
2. Marketing Lab
Our lab environment functions as an incubator for thought leadership and strategic brand design, where every creative decision is evaluated against established brand authority frameworks. We use sophisticated brand sentiment trackers to ensure all elements contribute to authentic expert branding while building market influence.
Our lab environment functions as an incubator for authority-building content and design, where every creative decision is evaluated against trust-building principles. We use sophisticated testing methodologies to ensure brand elements resonate authentically with your target audience while building credibility.
- Authority Content Creation: We develop content that positions your brand as a trusted industry voice. Each piece is crafted to demonstrate expertise while maintaining accessibility and authenticity. From thought leadership articles to visual brand stories, every element reinforces your authority.
- Trust Signal Development: We create and implement trust-building elements across all brand touchpoints, from visual design to messaging frameworks, ensuring consistent communication of credibility.
- Brand Voice Refinement: We develop and test messaging variations to find the perfect balance between authority and approachability, ensuring your brand voice builds trust while remaining engaging.
- Channel Authority Optimization: We customize brand presence for each channel while maintaining consistent trust signals across all platforms.
Deliverables: Brand story bible, authority content playbook, trust signal implementation guide, and brand voice guidelines.
3. Scale & Optimize
Our reward system for content engagement helps build brand loyalty while strengthening brand reputation. We carefully monitor buyer intent terms to ensure all content aligns with audience needs while avoiding potential issues like health misinformation or other trust-damaging content types.
We develop comprehensive brand management frameworks that enable consistent trust-building at scale. This includes creating detailed brand guidelines, content frameworks, and quality control processes that ensure every brand interaction reinforces authority while maintaining authenticity.
Our ongoing optimization process continuously monitors brand health metrics and market perception. Regular analysis helps us understand evolving audience needs and industry shifts that might impact brand authority.
- Brand Health Monitoring: We implement comprehensive tracking systems that monitor brand perception and trust indicators across all channels, informing strategic adjustments to maintain and grow authority.
- Authority Scaling Systems: We develop systems for consistent authority-building content creation and brand presence management, ensuring quality at scale.
- Trust Signal Expansion: We systematically expand successful trust-building elements across new channels and markets, adapting approaches while maintaining authenticity.
- Continuous Optimization: Through regular assessment and refinement, we ensure your brand authority continues to grow and evolve with your market.
Deliverables
Brand management system, authority scaling framework, trust-building playbook, and brand optimization roadmap.
- Brand voice optimization guide
- Brand presence scaling system
- Content creation process documentation
- Brand authority measurement framework
Why Partner With Us?
We combine strategic brand design with authentic expert branding to build lasting brand authority. Our comprehensive approach ensures your brand achieves genuine thought leadership status while building strong brand loyalty through authoritative content and meaningful brand influence.
Easy Pricing & Summary
Why we’re the right team
A Full Service Marketing Studio
Setsail R0I Framework™
10+ years of experience delivering exceptional ROI for clients.
Recognized partners with Google Ads, Meta Business, and other leading platforms.
A dedicated team under 1 roof that understands your unique goals and crafts tailored strategies to achieve them.
Trusted by numerous Governments & private businesses across US & Canada
Photography Services
Professional photography tailored for campaigns, events, and branding, delivering polished images with expert retouching for a stunning, professional presentation.
One time setup cost
$840
What is included, broken down:
Professional photography services for campaigns, events, and branding. Half-day shoots deliver high-quality images with professional retouching to ensure polished results.
Photography – Half Day
One-time Cost
Photography Service
Half-Day Coverage: Minimum call-out time of 4 hours.
Deliverables: Up to 50 high-quality images delivered.
Editing: Includes professional photo retouching to refine details and enhance visual appeal.
$ 840
$ 840
Headshot Photography – 2 hour Shoot
One-time Cost
Photography Service
2-Hour Coverage: Minimum call-out time of 2 hours for 1 person.
Deliverables: Up to 10 high-quality individual headshots delivered.
Editing: Includes professional photo retouching to refine details and enhance visual appeal.
$ 300
$ 300
Extras
Platform Cost
Custom Retouching / Renders
Advanced photo editing for a polished, professional look. Includes colour correction, background adjustments, and detailed enhancements. Perfect for promotional use, print, or digital campaigns.
$ 140/photo
Talent Casting
Assistance in sourcing models or actors that align with your brand image. Includes coordination, booking, and providing professional talent options.
$ 500
Drone Add-on
Capture stunning aerial shots to elevate your visuals. Includes drone setup, piloting, and delivery of up to 10 high-resolution drone images.
$ 300
Additional Person at Headshot Shoot
Additional person requires 30 minutes additional. Up to 12 people per day.
$75/person
More than 12 people at headshot shoot
More than 13 people per day, requires 30 minutes additional.
$100/person
Group Photo Session
A polished team photo that showcases your organization’s unity and professionalism.
$240
Why Choose
Setsail Marketing
A Full Service Marketing Studio
Setsail R0I Framework™
Proven ROI Framework™
10+ years of experience delivering exceptional ROI for clients.
Official Platform Partners
Certified partners with Google Ads, Meta Business, and other leading platforms
Dedicated Team
Full-service in-house expertise crafting customized strategies for your success
Trusted Experience
Serving government agencies and businesses across the US & Canada
Product Launch Video Creation
Launch your product with cinematic impact! Our comprehensive video package crafts a powerful 3-minute story that showcases your innovation, delights your audience, and drives excitement. With expert filming across multiple locations and eye-catching animations, we'll make your launch unforgettable.
One time setup cost
$ 6,000
What is included, broken down:
We'll create a dynamic 3-minute video complete with strategic scripting, scene-by-scene storyboarding, and a full day of filming across multiple locations.
Product Launch Video
One-time Cost
Full-Day Professional Production
A professionally crafted 3-minute video featuring strategic scripting for maximum clarity and impact, scene-by-scene storyboarding for efficient production, a full-day multi-location shoot with a professional crew, expert editing for a polished final product, and simple 2D animation to enhance visual appeal.
$ 6,000
$ 6,000
Add ons
Platform Cost
Micro-Content Cuts
Six platform-optimized short clips repurposed from your main video for extended reach and engagement.
$ 1,200
Concept Development
Strategic creative planning to maximize the impact and alignment of your video with your brand goals.
$ 500
Scriptwriting
Compelling story development with two rounds of revisions for a powerful and clear narrative.
$ 500/minute
Storyboarding
Scene-by-scene visual planning for efficient and effective production.
$ 500/minute
Talent Casting
Professional sourcing, coordination, and on-set management of talent aligned with your brand image.
$ 500
Shoot Day - Full Day
Eight hours of professional filming with a full crew and equipment.
$ 3,300
Shoot Day - Half Day
Four hours of focused filming at one location.
$ 1,650
Drone Operator
Cinematic aerial footage captured by a certified drone pilot.
$ 600
2D Animation
Custom motion graphics and animated elements to elevate your video.
$ 140/sec
3D Renders
3D modeling for product visualization and immersive effects.
$ 140/sec
Available bundles
From a proven system video to premium productions, choose the perfect package to bring your story to life.
- Shoot Day - Full Day
- Product Launch Video
- Micro-Content Cuts
- Concept Development
- Talent Casting
- Shoot Day – 2 Full Days
- Product Launch Video
- Micro-Content Cuts
- Concept Development
- Talent Casting
- 10-Second 2D or 3D Animation
Why Choose
Setsail Marketing
A Full Service Marketing Studio
Setsail R0I Framework™
Proven ROI Framework™
10+ years of experience delivering exceptional ROI for clients.
Official Platform Partners
Certified partners with Google Ads, Meta Business, and other leading platforms
Dedicated Team
Full-service in-house expertise crafting customized strategies for your success
Trusted Experience
Serving government agencies and businesses across the US & Canada
Content Marketing Services
Engaging, high-quality content creation and distribution to build authority, drive traffic, and connect with your audience across platforms and formats.
One time setup cost
$5,250
What is included, broken down:
Comprehensive executive thought leadership package that transforms expert interviews into engaging multi-channel content, including video clips, blog articles, infographics, social media posts, and email newsletters. We'll turn your brilliant insights into a powerful multimedia mix that keeps your audience hooked.
Base Package (Monthly)
Monthly Cost
Executive Interviews
Two 1-hour recorded Zoom calls per month to extract your expert insights and turn them into multi-channel content.
$600
Video Production
Eight professionally edited video clips (30–50 seconds each), optimized for social media and your audience.
$1,200
Blog Writing
Four SEO-optimized articles written to position you as a thought leader and drive organic traffic.
$1,200
Infographic Design
Four custom-designed infographics that simplify complex ideas and visually engage your audience.
$ 600
Social Media Mgmt
Eight LinkedIn posts with custom graphics to share insights and drive engagement with your network.
$ 600
Email Campaign
Two email newsletters per month summarizing your content and delivering it directly to your audience.
$ 600
Strategy & Management
Comprehensive content planning, project management, and performance tracking to ensure all elements align with your goals.
$ 600
$ 5,250
Optional Add-ons
Platform Cost
Additional Video Clips
Expand your content reach with extra platform-optimized clips repurposed from your interviews.
$ 450
Additional Blog Post
Add in-depth articles (1,000–1,500 words) to further enhance your SEO and thought leadership.
$ 600
Additional interview
Record extra interviews to create more original content and expand your message.
$ 300
Additional Email Newsletter
Increase your email outreach with additional newsletters tailored to your content strategy.
$ 450
Custom Infographics
Design custom visuals for new product categories or specialized campaigns.
$ 450
Professional Grade Content Creation
Eight short-form videos created via one shoot per month, ideal for Reels, TikTok, or other vertical formats.
$ 2,500
Why Choose
Setsail Marketing
A Full Service Marketing Studio
Setsail R0I Framework™
Proven ROI Framework™
10+ years of experience delivering exceptional ROI for clients.
Official Platform Partners
Certified partners with Google Ads, Meta Business, and other leading platforms
Dedicated Team
Full-service in-house expertise crafting customized strategies for your success
Trusted Experience
Serving government agencies and businesses across the US & Canada
SEO Search Engine Optimization
Comprehensive SEO services to improve organic search rankings, enhance website visibility, and drive high-quality traffic through on-page, off-page, and technical SEO strategies.
One time setup cost
$1,820
Monthly, starting at
$1,960
What is included, broken down:
Keyword research, on-page optimization, technical audits, meta tag creation, content improvement, backlink building, local SEO strategies, mobile optimization, analytics tracking, and competitor analysis.
SEO Audit, Research, and Setup
One-time Cost
Comprehensive Audit & Roadmap
We conduct in-depth on-site, off-site, and technical analysis—covering over 100 steps. The outcome is a tailored SEO action plan that addresses on-page SEO, technical fixes, Local SEO considerations, and more.
$1,820
$1,820
Ongoing SEO Services
Monthly Cost
On-Site & Technical Optimization
We refine meta tags, titles, and site structure for improved usability. We also handle technical tasks like robots.txt updates, XML sitemaps, and site performance checks.
included
Internal Link-Building
We strengthen domain authority by submitting directories, managing off-page link outreach, and optimizing internal site links.
included
Local Directory Management
We leverage Yext Directory (or equivalent listings) to ensure consistent citations across NAP directories, boosting local search visibility.
included
Analytics & Reporting
We provide monthly reports via Ahrefs, deliver competitor insights, and suggest ongoing improvements to keep your site ahead in search rankings.
included
$1,510 /month
Creative Content & On-Site SEO
Monthly Cost
Keyword-Optimized Article Creation
We plan, write, and publish three new articles per month using relevant keywords and internal cross-linking—driving fresh traffic and improving content depth.
3 articles per month
$450 /month
Off-Site Optimization (Optional)
Platform Cost
Targeted Backlink Building & Outreach
We acquire high-quality backlinks from reputable websites, remove low-value links, and expand brand presence on forums, blogs, and news platforms to boost domain authority.
$ --- / month
$ --- /month
CMS Landing Page Template (Optional)
Platform Cost
E-Commerce Product Optimization (Optional)
We optimize individual product pages with keyword-rich content, better navigation, and user-centric design—helping drive organic traffic and improve sales performance.
$ 150 / Page
Landing Page Template Design & Development
We craft SEO-friendly, user-focused landing pages that align with your campaign goals. This includes tailored layouts, optimized content, and clear calls to action to enhance conversions.
$ 450 / Page
Why Choose
Setsail Marketing
A Full Service Marketing Studio
Setsail R0I Framework™
Proven ROI Framework™
10+ years of experience delivering exceptional ROI for clients.
Official Platform Partners
Certified partners with Google Ads, Meta Business, and other leading platforms
Dedicated Team
Full-service in-house expertise crafting customized strategies for your success
Trusted Experience
Serving government agencies and businesses across the US & Canada
Conference Event Media Coverage
Capture every moment of your conference with high-quality photography, dynamic videos, and expertly crafted recap materials designed to engage your audience and maximize event impact.
One time setup cost
$8,250
What is included, broken down:
Capture every highlight of your conference or event with professional media coverage tailored to engage your audience. This comprehensive package includes high-quality photography, dynamic video content, and expertly edited recap materials. Perfect for promoting your event or showcasing its impact. Optional add-ons, such as social media hosting and panel recordings, ensure your message reaches wider audiences through additional engaging formats.
Conference Event Media Coverage, Daily
One-time Cost
Photography:
200 images
Includes shoot planning, up to 200 high-quality images captured during an 8-hour day, and professional photo retouching.
$ 2,250
Video:
2 minute recap video
3 short reels
Comprehensive shoot planning, establishing content goals, preparing interview questions, and capturing video content. Deliverables include a 2-minute professionally edited recap video and 3 short social media reels (8-hour day).
$ 6,000
$ 8,250
Social Media Hosting & Posting (Optional, daily)
Platform Cost
Management & Hosting
Includes a digital media host takeover with on-camera talent to engage the social audience. Features interactive content such as polls, stickers, and audience questions. Includes a 30-second UGC-style recap video for quick social sharing.
included
$ 2,000
Keynote/Panel Recording (Optional, daily)
Platform Cost
Broadcasting & Recording
High-quality 4K stage recording with a multi-camera setup (3 camera angles). Includes titles, intro/outro animations, and full editing for professional broadcast-ready videos.
included
$ 5,600
Why Choose
Setsail Marketing
A Full Service Marketing Studio
Setsail R0I Framework™
Proven ROI Framework™
10+ years of experience delivering exceptional ROI for clients.
Official Platform Partners
Certified partners with Google Ads, Meta Business, and other leading platforms
Dedicated Team
Full-service in-house expertise crafting customized strategies for your success
Trusted Experience
Serving government agencies and businesses across the US & Canada
Email Marketing Services
Strategic email campaigns with personalized content, automated workflows, and performance tracking to nurture leads, retain customers, and drive conversions.
One time setup cost
$1,680
Monthly, starting at
$975
What is included, broken down:
Email template design, list segmentation, automated workflows, campaign strategy, personalized messaging, A/B testing, performance monitoring, lead nurturing, spam compliance checks, and detailed reporting.
Performance Marketing Strategy & Setup
One-time Cost
Comprehensive Campaign & Automation Strategy
We set up brand profiles, conduct audience and competitor research, identify appropriate automations, and create 1–3 branded email templates. This ensures a solid foundation for your email marketing program.
$ 840
Flow Creation
Creation of 2-4 automated flows to nurture leads and customers.
$ 840
$ 1,680
Bi-Weekly Email Campaign Management
Monthly Cost
Content Creation & Performance Analysis
We craft campaign copy, design emails, and schedule two sends per month. Each campaign is closely monitored, with data-driven refinements to continuously improve open and conversion rates.
2 campaigns
$975 /month
Frequently asked questions
There's a lot to know, but we try to make it simple for you. Of course, always feel free to reach out to clarify any points.
While initial trust signals can be established within 60-90 days, building lasting brand authority typically shows significant results within 6-8 months of consistent effort.
We create a multi-channel strategy incorporating authoritative content, public speaking opportunities, and strategic social media presence to establish genuine thought leadership.
We use advanced brand sentiment trackers and brand reputation monitoring tools to gauge authority levels and brand influence across all channels.
Strategic brand design, including professional typography, creates visual trust signals that reinforce brand authority and enhance content credibility.