82% Higher Engagement
Aligned messaging across touchpoints creates meaningful connections and drives interactions.
3X More Referrals
Authentic brand stories inspire advocacy and loyalty among customers.
64% Better Retention
Consistent and clear brand positioning fosters lasting customer relationships.
Setsail ROI Framework™: Driving Growth Through Hearts and Numbers
A strategic approach that turns your brand story into measurable market success. By combining creative brilliance with data-driven insights, we ensure your brand resonates with its audience and drives business results.
1
Vision Mapping
Laying the Foundation for Success
Our proprietary Vision Mapping process includes
Market Position Analysis: Identify market gaps and opportunities through detailed competitor and industry research.
Audience Journey Mapping: Develop comprehensive personas and customer journey maps to understand motivations and decision-making processes.
Brand Archetype Development: Define your brand’s personality and voice using proven psychological frameworks.
Value Proposition Design: Craft messaging that clearly communicates your brand’s unique value.

2
Marketing Lab
Bring Your Brand to Life
Our proprietary Marketing Lab process includes
Visual Identity Creation: Develop logos, color palettes, and typography that reflect your brand essence.
Messaging Framework Development: Build a hierarchy of messages tailored to specific audiences and channels.
Brand Story Architecture: Create narrative frameworks, including origin, vision, and success stories, that resonate with audiences.
Brand Guidelines Creation: Document visual and verbal standards for consistent brand application.

3
Scale & Optimize
Amplify Your Brand Impact
Our proprietary Scale & Optimize process includes
Brand Performance Tracking: Establish metrics and dashboards to monitor awareness, engagement, and brand impact.
Message Optimization: Continuously refine communications through testing and audience feedback.
Asset Management Systems: Implement tools to maintain consistency and simplify brand asset usage.
Brand Evolution Planning: Develop strategies to scale and adapt while maintaining authenticity.

Who
Target Audience
What
The Value Prop
Where
Mkt Channels
When
Peaks
Why
Motivation
1. Vision Mapping: Define Your Brand's True North
In today's crowded marketplace, standing out requires more than just looking different – it demands authentic positioning that resonates with your ideal customers. Our Vision Mapping process uncovers the intersection between your brand's unique strengths and your audience's deepest needs.
Vision Mapping goes beyond surface-level differentiation to uncover the core truths that make your brand unique. We analyze market dynamics, customer behaviors, and competitive positions to identify opportunities where your brand can truly shine. This phase sets the foundation for all future brand development work.
- Market Position Analysis: Through comprehensive market research and competitive analysis, we identify gaps and opportunities in your market landscape. We examine competitor messaging, visual identities, and market positioning to find your unique space in the market. This analysis includes both direct and indirect competitors, ensuring we understand the full scope of market influences.
- Audience Journey Mapping: We develop detailed customer personas and journey maps that go beyond basic demographics to understand the emotional drivers and decision-making processes of your target audience. This includes analyzing touchpoints, pain points, and moments of delight throughout the customer journey.
- Brand Archetype Development: Using proven psychological frameworks, we define your brand's personality and voice to ensure authentic communication that resonates with your audience. This includes developing tone of voice guidelines, communication principles, and personality traits that align with your brand values.
- Value Proposition Design: We craft compelling messaging that clearly articulates your unique market position and resonates with your target audience. This includes developing your brand promise, key messages, and supporting proof points that demonstrate your value.
Deliverables:
- Comprehensive Brand Strategy Document
- Competitive Analysis Report
- Target Audience Personas
- Brand Positioning Statement
- Core Messaging Framework
- Brand Architecture Blueprint
- Communication Strategy Guide






2. Marketing Lab: Bring Your Brand to Life
With your strategic foundation in place, our Marketing Lab transforms your brand strategy into tangible assets and compelling communications that capture attention and drive engagement. This is where your brand comes to life through carefully crafted visual and verbal elements that work together to tell your story.
Our Marketing Lab combines creative expertise with data-driven insights to ensure every brand element serves a strategic purpose. We test and refine concepts to ensure they resonate with your target audience while maintaining the authenticity of your brand vision.
- Visual Identity Creation: We develop a distinctive visual system that stands out in your market while reflecting your brand's core values and personality. This includes logo design, color palettes, typography, imagery styles, and custom graphic elements that work together to create a cohesive visual language. We ensure your visual identity works across all platforms and applications, from digital to print.
- Messaging Framework Development: Create consistent, powerful communications across all channels by developing a comprehensive messaging hierarchy. This includes primary and secondary messages, audience-specific messaging, product/service messaging, and campaign frameworks. We provide guidelines for adapting messages across different channels while maintaining consistency.
- Brand Story Architecture: Build emotional connections through strategic storytelling that brings your brand to life. We develop your origin story, vision story, and customer success stories that demonstrate your impact. This includes creating narrative frameworks that can be adapted for different channels and audiences.
- Brand Guidelines Creation: Ensure consistency with comprehensive usage standards that guide how your brand shows up in the world. We create detailed documentation that covers both visual and verbal elements, making it easy for teams to implement your brand correctly.
Deliverables:
- Logo and Visual Identity System
- Brand Style Guide
- Message Maps and Copy Guidelines
- Brand Story Documentation
- Visual Asset Library
- Digital Template Library
- Social Media Style Guide
- Brand Voice Guidelines
- Communication Templates
3. Scale & Optimize: Amplify Your Brand Impact
Success isn't just about launching your brand – it's about growing and evolving while maintaining consistency. Our Scale & Optimize phase ensures your brand continues to perform and adapt to changing market conditions while staying true to its core essence.
We implement systems and processes that make it easy to maintain brand consistency while gathering data on brand performance. This allows us to make informed decisions about brand evolution and growth strategies.
- Brand Performance Tracking: We establish comprehensive monitoring systems to track key metrics related to brand awareness, perception, and impact. This includes setting up dashboards that measure both quantitative and qualitative indicators of brand success. Regular reporting helps identify trends and opportunities for optimization.
- Message Optimization: Through continuous testing and analysis, we refine communications based on audience response data. This includes A/B testing key messages, monitoring engagement metrics, and gathering customer feedback to ensure your brand resonates effectively.
- Asset Management Systems: Implementation of digital asset management tools and processes that make it easy for teams to access and use brand assets correctly. This includes creating workflows for asset creation, approval, and distribution to maintain brand consistency at scale.
- Brand Evolution Planning: Develop strategies for scaling brand impact while maintaining authenticity. We create roadmaps for brand expansion, including guidelines for entering new markets, launching new products, or reaching new audience segments.
Deliverables:
- Brand Performance Dashboard
- Digital Asset Management System
- Brand Training Materials
- Optimization Reports
- Growth Strategy Roadmap
- Brand Governance Framework
- Content Calendar Templates
- Channel-specific Guidelines
Why Partner With Setsail?
We combine creative excellence with data-driven insights to build brands that don't just look good – they perform. Our proven framework has helped businesses across industries achieve measurable growth through strategic brand development. With a team of experienced strategists, designers, and brand specialists, we're equipped to handle complex brand challenges and opportunities.
Our approach is distinctly different from traditional branding agencies. We focus on creating measurable business impact through strategic brand development, ensuring every decision is backed by data and aligned with your business objectives. Our commitment to continuous optimization means your brand investment continues to generate returns long after the initial launch.


Easy Pricing & Summary
Why we’re the right team
A Full Service Marketing Studio
Setsail R0I Framework™
10+ years of experience delivering exceptional ROI for clients.
Recognized partners with Google Ads, Meta Business, and other leading platforms.
A dedicated team under 1 roof that understands your unique goals and crafts tailored strategies to achieve them.
Trusted by numerous Governments & private businesses across US & Canada
Brand Creation Services
From logo design to messaging, we build a cohesive and memorable brand identity tailored to your business values, audience, and market positioning.
One time setup cost
$5,600
What is included, broken down:
Logo design, colour palette, typography, brand guidelines, visual identity, tagline development, messaging framework, competitor analysis, audience research, and brand story creation.
Performance Marketing Strategy & Setup
One-time Cost
Discovery & Audience Research
We explore your goals, audience, and market positioning to establish a strategic foundation for your brand.
$ 1,400
Logo Design & Visual Identity Development
We create a professional logo with up to two iterations and establish your visual identity, including typography, colour palette, and brand mood.
$ 3,360
Brand Guideline Portal
We develop a comprehensive online portal with guidelines for logo usage, typography, and your colour palette. Includes mockups for business cards, email signatures, and letterhead.
$ 840
$ 5,600
Subscription to Branding Portal (Optional)
Monthly Cost
Monthly Subscription
Includes a custom portal URL, access for up to 3 content editors, and 1 hour of monthly support from the Setsail team for updates and adjustments.
$ 250 /month
$ 250 /month
Communications Strategy
Platform Cost
Messaging Development & Content Planning
We craft a tailored brand voice, provide recommendations for communication channels, and create a high-level content calendar framework to ensure consistent messaging.
$ 2,500
$ 2,500
Why Choose
Setsail Marketing
A Full Service Marketing Studio
Setsail R0I Framework™
Proven ROI Framework™
10+ years of experience delivering exceptional ROI for clients.
Official Platform Partners
Certified partners with Google Ads, Meta Business, and other leading platforms
Dedicated Team
Full-service in-house expertise crafting customized strategies for your success
Trusted Experience
Serving government agencies and businesses across the US & Canada
Brand Creation Services
From logo design to messaging, we build a cohesive and memorable brand identity tailored to your business values, audience, and market positioning.
One time setup cost
$5,600
What is included, broken down:
Logo design, colour palette, typography, brand guidelines, visual identity, tagline development, messaging framework, competitor analysis, audience research, and brand story creation.
Brand Creation
One-time Cost
Discovery & Audience Research
We explore your goals, audience, and market positioning to establish a strategic foundation for your brand.
$ 1,400
Logo Design & Visual Identity Development
We create a professional logo with up to two iterations and establish your visual identity, including typography, colour palette, and brand mood.
$ 3,360
Brand Guideline Portal
We develop a comprehensive online portal with guidelines for logo usage, typography, and your colour palette. Includes mockups for business cards, email signatures, and letterhead.
$ 840
$ 5,600
Subscription to Branding Portal (Optional)
Monthly Cost
Monthly Subscription
Includes a custom portal URL, access for up to 3 content editors, and 1 hour of monthly support from the Setsail team for updates and adjustments.
$ 250 / month
$ 250 / month
Communications Strategy
Platform Cost
Messaging Development & Content Planning
We craft a tailored brand voice, provide recommendations for communication channels, and create a high-level content calendar framework to ensure consistent messaging.
$ 2,500
$ 2,500
Frequently asked questions
There's a lot to know, but we try to make it simple for you. Of course, always feel free to reach out to clarify any points.
While every project is unique, our typical comprehensive branding process takes 8-12 weeks from initial discovery to final deliverables. This timeline ensures thorough research, thoughtful development, and proper testing of all brand elements. We can also create customized timelines based on your specific needs and priorities.
We track multiple metrics including brand awareness, customer engagement, message resonance, and ultimately, conversion rates and customer acquisition costs. Our comprehensive tracking system monitors both quantitative and qualitative indicators of brand performance, providing clear insights into ROI.
Our ROI Framework combines creative excellence with data-driven optimization, ensuring your brand investment drives measurable business results. We focus on creating brands that perform, not just please, by grounding all decisions in strategic insights and continuous performance monitoring.
Yes, we offer flexible retainer packages for brand management, content creation, and continuous optimization of your brand presence. Our team can provide regular support, monitoring, and updates to ensure your brand continues to evolve and perform effectively in the market.