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Political Campaign Marketing & Digital Strategy for Successful Surrey Mayoral Race
Setsail Marketing led Surrey Connect's integrated campaign strategy, combining professional content creation with targeted digital marketing to secure electoral success. Our comprehensive approach united web development, video production, and community engagement to effectively communicate Surrey Connect's vision for improved public safety and ethical governance.
I reached out to Setsail in 2018 for a political campaign. The results of their work, analysis and dedication helped make my campaign a success. Very transparent and innovative. I have recommended Setsail to others and continue to use them as a back end provider and forward facing producer of high quality work. Thank-you Setsail
Jack Hundial
City Councillor, City of Surrey
Achievements
Winning Campaign Strategy
Developed and executed an integrated marketing campaign that helped secure electoral victory. Our strategic approach to political messaging and community engagement resulted in a 15% increase in voter turnout and successful election outcomes for Surrey Connect candidates.
Digital Presence Impact
Created a high-performance campaign website and social media strategy that reached over 250,000 Surrey residents. The digital campaign achieved 180% higher engagement than previous local political campaigns and generated 125,000+ video views of key policy messages.
Community Engagement Success
Produced compelling visual content that increased community event attendance by 200%. Our integrated approach to photography and video production captured authentic community moments while driving a 165% increase in volunteer sign-ups.
Strategic Development and Technical Approach
Our campaign strategy focused on making complex policy initiatives accessible to Surrey's diverse community. Through our Vision Mapping™ framework, we identified key communication channels and messaging approaches that would resonate with different demographic groups and neighborhoods.
The technical implementation centered on creating a robust digital infrastructure for community engagement. Our development team built a mobile-optimized campaign website with multi-language support, integrated event management systems, and secure donation processing that met all electoral compliance requirements.
Using our Marketing Lab™ methodology, we developed targeted content strategies for different voter segments. The campaign architecture included sophisticated tracking systems to measure message effectiveness while maintaining voter privacy. Our creative team produced bilingual content that addressed key community concerns through authentic storytelling.
Implementation and Campaign Results
Implementation focused on coordinating multiple campaign elements across digital and traditional channels. Our content strategy deployed carefully timed releases of photography and video content that showcased community engagement and policy initiatives. The campaign included:
- Professional photography at 50+ community events
- Production of 25+ policy explanation videos
- Creation of 200+ pieces of social media content
- Development of bilingual campaign materials
The integrated campaign rollout maintained consistent messaging across all platforms while adapting to community feedback. Our team coordinated digital advertising with ground campaign activities, ensuring maximum impact of campaign resources.
Results demonstrated the effectiveness of our comprehensive political marketing approach. Beyond electoral success, key performance indicators showed remarkable engagement: website visitor-to-volunteer conversion rate reached 12%, social media following grew by 300%, and community event attendance exceeded targets by 180%. The campaign established new benchmarks for digital political engagement in Surrey.
FULL SERVICE DIGITAL MARKETING AGENCY
Your Digital Marketing Agency for Real Results
As Vancouver’s leading digital marketing agency, Setsail Marketing delivers measurable growth through performance marketing, social media management, PPC campaigns, website development, and content marketing. Whether you need a results-driven SEO company, a creative video production team, or an expert brand design partner – we've refined our expertise with over $30M+ in campaigns and trusted by 200+ clients.
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Proven process tested on 200+ successful companies
Proven process tested on 200+ successful companies
Proven process tested on 200+ successful companies
Proven process tested on 200+ successful companies
Proven process tested on 200+ successful companies
Proven process tested on 200+ successful companies
Proven process tested on 200+ successful companies
Proven process tested on 200+ successful companies
