E-commerce Marketing Strategy Drives $20M in Electric Bike Sales

Setsail Marketing partnered with DOST Bikes to transform their digital presence through integrated marketing strategies and custom e-commerce development. Our comprehensive approach combined premium brand positioning, innovative digital storytelling, and conversion-optimized web design to drive exceptional growth in the competitive e-bike market.

Get Started

Call us: (604) 484-0651

If you’re looking for a marketing team that really gets it and delivers outstanding results, Setsail Marketing is the way to go. We’re beyond grateful for their amazing work and can’t wait to see what we create together next.

Sam Atakhanov

Founder at DOST Bikes

Achievements

$20M Revenue Through Performance Marketing

Leveraged advanced marketing automation and e-commerce optimization to generate $20 million in e-bike sales within 24 months. Our integrated marketing approach maintained 15% month-over-month growth while reducing customer acquisition costs through automated lead nurturing and conversion optimization.

Award-Winning Digital Marketing Campaign

Our Vancouver marketing team orchestrated and documented a Guinness World Record journey through professional video production and social media marketing. The integrated campaign dramatically increased brand visibility, growing social following by 400% and establishing DOST as a leading premium e-bike manufacturer.

E-commerce Website Optimization Success

Our web development team revolutionized the online purchase journey with a custom Webflow e-commerce platform, increasing conversion rates from 1.2% to 3.8%. The marketing automation integration and performance optimization drove a 65% increase in organic search traffic and qualified leads.

Strategic Marketing and Technical Approach

Our Vancouver marketing agency approached DOST's digital transformation by addressing the core challenge of selling premium e-bikes ($4,000+ price point) in a predominantly digital environment. We conducted comprehensive market research using our Vision Mapping™ framework to understand the target audience's purchasing behaviors and pain points in the high-end e-bike segment.

The technical foundation centered on our Marketing Lab™ framework, combining custom Webflow development with sophisticated marketing automation. We implemented advanced 3D visualization technology and professional photography to create an immersive digital showroom. Our development team integrated marketing automation tools for lead scoring, nurture flows, and personalized customer journeys.

The platform architecture focused on marketing performance optimization, with automated A/B testing and conversion tracking. We established comprehensive analytics through our Scale & Optimize™ framework to continuously refine targeting and messaging strategies. The integrated marketing approach enabled rapid testing and iteration of different user experience elements.

No items found.

Implementation and Marketing Results

Implementation began with our comprehensive digital marketing strategy. We launched the optimized e-commerce platform in phases, integrating marketing automation workflows and lead nurturing campaigns. Our Vancouver-based content team developed an integrated marketing strategy combining professional video production, photography, and educational content that showcased the bikes in aspirational settings.

Success came through our integrated marketing services approach. We synchronized social media marketing with product launches, leveraging the Guinness World Record attempt for maximum brand exposure. The content marketing strategy addressed common e-bike purchase concerns while highlighting DOST's unique value proposition. Implementation of marketing automation for retargeting campaigns and email nurture flows maintained engagement throughout the purchase journey.

Results exceeded projections across all digital marketing metrics. Beyond achieving $20 million in e-commerce sales, our marketing automation strategy improved key performance indicators: average order value increased by 25%, customer acquisition costs decreased by 35% through automated lead nurturing, and customer satisfaction scores rose to 4.8/5. The success of our integrated marketing approach has established a scalable foundation for continued growth.