Setsail’s rebranding efforts have created a more inviting and accessible experience for No Fear Counselling's potential and existing clients. Incorporating lighthearted graphic elements such as emojis into the design creates a sense of familiarity, as if you were messaging a friend rather than visiting a clinical website. The use of a green color palette helps to establish a connection to the health sector, while warmer tones are employed to avoid the clinical and sterile appearance that can be off-putting to some visitors.
To streamline the sitemap and reduce the number of pages on the website, Setsail had to ensure that each page contained a wealth of information without overwhelming the user. Notably, we implemented a single page for sorting and filtering through all therapy locations, as well as a dedicated page with similar filtration options for selecting your therapist. Additionally, bringing together all of No Fear Counselling's services onto a centralized page, organized in a logical manner, proved to be a significant enhancement to the overall user experience.
The primary objective of No Fear Counselling is to increase the number of appointment bookings. In order to achieve this goal, the website was strategically designed to feature a prominent call-to-action for booking an appointment on virtually every page. As a result, the process of booking an appointment is always easily accessible and hassle-free, ensuring that users never have to search far to schedule a session.