City of Coquitlam Brand Enhancement: Modernizing Municipal Design Systems

Streamlined and enhanced the City of Coquitlam's visual communication system through strategic document design and brand refinement. Our work focused on creating cohesive templates and visual frameworks that brought consistency and clarity to key municipal communications.

Get Started

Call us: (604) 484-0651

Working with Setsail Marketing since 2023 on municipal projects in the City of Coquitlam has been exceptional. They delivered high-quality photography, videography, and graphic design, exceeding expectations and deadlines. Their consistently client-focused approach and innovative creativity make them feel like an extension of our team. We highly recommend their service.

Communications Dept

City of Coquitlam

Achievements

Strategic Document Design

Developed a distinctive visual framework for Coquitlam's key guiding documents, including the Business Plan and Strategic Plan, establishing a new standard for municipal publications.

Brand System Organization

Systematized existing brand elements and created new complementary design components, ensuring consistency across all city communications.

‍

Design Support Integration

Successfully supported the in-house design team with frameworks and templates, enabling efficient production of various municipal materials while maintaining brand integrity.

‍

Strategic Approach to Municipal Design

Our collaboration with the City of Coquitlam focused on elevating their existing brand through systematic design implementations. The primary challenge was creating a visual framework that could effectively communicate complex municipal information while maintaining engagement and accessibility.

Working closely with the city's in-house design team, we developed a comprehensive design system for their strategic documents. This included creating flexible templates that could accommodate various content types while maintaining visual consistency. The new framework introduced modern design elements that complemented the city's established brand identity.

Key Development Areas:

Template systems for major municipal documents
Flexible layout structures for various content types
Typography hierarchy for improved readability
Visual elements that enhance information clarity
Integration guidelines for existing brand elements

‍

No items found.

Implementation and Brand Evolution

The implementation phase focused on creating practical, usable design systems that could be effectively utilized by the city's in-house team. We established clear guidelines for applying the new visual framework across different document types while ensuring consistency with the city's overall brand identity.

Our collaborative approach included regular consultation with various department stakeholders to ensure the design system met diverse municipal communication needs. The resulting framework provided the in-house team with tools to create engaging, professional materials efficiently.

Design System Applications:

Strategic Plan visual framework
Business Plan template system
Supporting document templates
Department-specific design adaptations
Brand guideline updates

This systematic approach to municipal design has provided Coquitlam with a strong foundation for creating consistent, professional communications that effectively serve their community.

Next Project

B Corporation US & Canada

FULL SERVICE MARKETING STUDIO