Private Healthcare Platform Development & Brand Design for Veterans' Health Services

Setsail Marketing developed a secure digital health platform for Empowering Med that prioritizes privacy while improving healthcare accessibility for veterans. Our integrated approach combined HIPAA-compliant web development with thoughtful brand design to create a trusted online healthcare experience.

Get Started

Call us: (604) 484-0651

Working with the Setsail team has been amazing. Their work is top notch, their communication is excellent, and it just was a really fun collaboration from start to finish. Highly recommend!

Matthew Hansen

Founder at Wunderkids

Achievements

HIPAA-Compliant Healthcare Platform

Developed a secure digital health platform processing over 5,000 monthly consultations with complete privacy protection. Our healthcare-focused development approach achieved 100% HIPAA compliance while maintaining an intuitive user experience that reduced consultation barriers.

Stigma-Reducing Brand Strategy

Created an approachable brand identity that increased patient comfort and engagement. The strategic design approach led to a 225% increase in service utilization and 92% positive patient feedback, while maintaining medical credibility and professionalism.

Healthcare Access Innovation

Implemented a streamlined telehealth system that reduced healthcare access barriers for veterans. The platform achieved an 85% patient satisfaction rate and decreased average time-to-care from weeks to under 24 hours.

Strategic Development and Technical Approach

Our development strategy focused on creating a secure healthcare platform that prioritizes patient privacy while maintaining accessibility. Through our Vision Mapping™ framework, we conducted extensive research into healthcare regulations, veteran-specific needs, and privacy requirements to create a platform that builds trust through security and discretion.

The technical implementation centered on HIPAA-compliant architecture with sophisticated data protection measures. Our development team built secure patient portals, encrypted communication systems, and discrete billing processes that protect patient privacy at every touchpoint. The platform integrates with existing healthcare systems while maintaining strict security protocols.

Using our Marketing Lab™ methodology, we developed an interface that normalizes healthcare discussions through professional design and clear communication. The content strategy balances medical accuracy with approachable language, making complex health topics more accessible while maintaining clinical credibility.

No items found.

Implementation and Platform Results

Implementation prioritized creating a healthcare experience that removes barriers to care through technology. Our development team deployed features progressively, with comprehensive security testing at each stage. The platform includes discrete packaging design, private shipping options, and secure payment processing.

The brand implementation focused on reducing healthcare stigma through professional design and thoughtful communication. Our creative team developed educational content that builds trust while maintaining medical authority. The visual system uses appropriate imagery and language to create a comfortable yet professional environment.

Results demonstrated the success of our privacy-first approach to healthcare technology. Beyond processing 5,000+ monthly consultations, the platform achieved significant improvements in healthcare access: consultation completion rates increased by 165%, patient follow-up engagement improved by 140%, and prescription fulfillment rates rose by 85%. The digital platform established a new standard for private healthcare delivery while maintaining complete HIPAA compliance.