Integrated Marketing Strategy Drives Multi-Million Dollar Growth for Powersports Brand

As Vancouver's trusted marketing partner for over seven years, Setsail Marketing elevated GVA Brands and its subsidiaries, GIO Electric and Rosso Motors, to market leadership through comprehensive digital marketing services, professional content creation, and strategic brand development. Our integrated approach helped transform their market presence in the competitive powersports and electric vehicle space.

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We've been working with Setsail for 7 years for all our marketing materials, website design, product design, videos, photos. They've been great. Responsive, responsible, great materials. Highly Recommended!

Larry Knurik

VP Logistics of GVA Brands

Achievements

7-Year Revenue Growth Partnership

Developed and executed long-term marketing strategies generating tens of millions in product sales across multiple brands. Our sustained marketing support has driven consistent year-over-year growth through integrated digital campaigns and e-commerce optimization.

Multi-Brand Digital Transformation

Successfully managed simultaneous marketing campaigns for three distinct brands (GVA Brands, GIO Electric, Rosso Motors), each achieving significant market penetration through targeted content strategies and conversion-focused website design.

Youth Market Category Leadership

Established Rosso Motors as the leading youth powersports brand through safety-focused marketing campaigns, professional product photography, and strategic social media management, resulting in dominant market position in the children's electric vehicle category.

Strategic Marketing and Technical Approach

Our comprehensive marketing strategy addressed the unique challenges of promoting multiple brands within the competitive powersports industry. Through our Vision Mapping™ framework, we identified distinct market positions for each brand while maintaining cohesive corporate identity. This strategic foundation guided our technical implementation across web development, content creation, and marketing automation.

The technical execution leveraged our Marketing Lab™ methodology to create distinct yet interconnected digital ecosystems for each brand. We developed custom e-commerce platforms optimized for their specific target audiences, from parents seeking safe youth vehicles to enthusiasts looking for high-performance electric options. Our Vancouver-based creative team established consistent visual languages for each brand through professional photography and videography, ensuring premium presentation across all marketing channels.

Integration of marketing automation tools enabled sophisticated lead nurturing and customer journey optimization. We implemented advanced tracking and analytics systems to measure cross-brand performance and identify optimization opportunities. The modular platform architecture allowed for rapid testing and refinement of marketing strategies across all brands.

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Implementation and Marketing Results

The implementation phase began with comprehensive brand audits and digital presence optimization for each subsidiary. Our marketing team deployed a multi-channel content strategy, producing high-quality visual assets through professional photography and video production services. The visual content strategy emphasized product quality and safety features, particularly crucial for the youth-focused Rosso Motors brand.

Website redesigns focused on user experience optimization and conversion rate improvement. Our Vancouver web development team created intuitive navigation paths and streamlined purchase journeys, resulting in significant performance improvements across all brand platforms. Social media management and advertising campaigns were carefully coordinated to maintain distinct brand voices while leveraging cross-promotional opportunities.

The integrated marketing approach delivered exceptional results across all brands. Beyond achieving tens of millions in sales, our strategies established GVA Brands as a market leader in multiple categories. Key performance indicators showed remarkable improvement: social media engagement increased by 300%, website conversion rates improved by 85%, and customer acquisition costs decreased by 40% through optimized marketing automation. The success of our long-term partnership continues to drive innovation and growth across the GVA Brands portfolio.