Complex UX Process that abides by strict compliance requirements
The UX process for creating such a dashboard involves conducting user research, creating user personas, mapping out user flows, creating wireframes, developing interactive prototypes, conducting user testing, iterating on the design based on feedback, creating a UI design, developing the dashboard, and testing and deploying it to the production environment.
In our work for Insursimple, we employed a deliberate approach to brand conceptualization to create a platform that evokes feelings of safety and comfort for users. The brand we created incorporates a range of illustrations depicting various stages of individuals' lives, with the goal of simplifying complex insurance-related processes by visually portraying relatable experiences. By providing users with an accessible and intuitive platform, we aimed to cultivate a sense of trust and confidence in our product. Ultimately, our strategy of using friendly illustrations and relatable life stages proved effective in creating an inviting and user-friendly platform.
By bringing together a wide range of insurance options and providing users with easy-to-understand information, we aim to simplify the insurance buying process and help users make informed decisions. Our platform is designed to be user-friendly and accessible, allowing users to easily navigate through various policy options and compare pricing and coverage levels. By offering a centralized, one-stop-shop for insurance purchasing, we hope to provide users with greater convenience and peace of mind, knowing they have access to the best possible coverage options.