Coquitlam City Photography & Video Library: Building a Municipal Visual Content Strategy

In collaboration with the City of Coquitlam, we developed a comprehensive municipal photo and video library showcasing the city's community life, public services, and local events. This strategic visual documentation enhances Coquitlam's digital presence and strengthens civic engagement across all communication channels.

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Working with Setsail Marketing since 2023 on municipal projects in the City of Coquitlam has been exceptional. They delivered high-quality photography, videography, and graphic design, exceeding expectations and deadlines. Their consistently client-focused approach and innovative creativity make them feel like an extension of our team. We highly recommend their service.

Communications Dept

City of Coquitlam

Achievements

Professional Visual Documentation

Produced 3,000+ high-resolution photos and videos capturing municipal services, civic events, and community activities, creating a dynamic resource for city communications.

Year-Round Content Calendar

Implemented systematic seasonal documentation throughout Metro Vancouver, ensuring fresh visual assets for municipal marketing and community outreach.

Municipal Asset Management

Created an organized, searchable digital library enabling efficient access to high-quality visuals for multiple city departments and communication initiatives.

Strategic Visual Documentation Approach

Our municipal photography strategy centered on documenting Coquitlam's diverse community life and essential city services. Through collaboration with various departments, we mapped out key photography opportunities spanning all seasons - from summer community festivals to winter emergency services. This methodical approach captured the full spectrum of municipal operations, public events, and seasonal transitions in British Columbia's third-largest city.

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Empowering Municipal Communications

The comprehensive photo and video library now serves as a central resource hub for Coquitlam's municipal departments, supporting everything from emergency response communications to tourism promotion initiatives. Our structured approach to visual asset management enables city staff to efficiently access and deploy relevant content across various civic communication channels. This streamlined system has enhanced the city's ability to engage with residents through visual storytelling on social media, official documents, and public outreach materials.

This living digital archive continues to expand with regular updates, ensuring Coquitlam maintains an authentic and current visual representation of its community and services. The library stands as a cornerstone of consistent, engaging municipal communication that strengthens connections between local government and residents.