As the founder, I’ve integrated ChatGPT into my daily routine, and it’s a game-changer. At Setsail Marketing, we’re always pushing the boundaries to find innovative ways to streamline our workflow. Here’s how we leverage this powerful tool:

Car Rides with Morning Brainstorms via Voice.

Every morning, during my commute to our Vancouver office, I fire up ChatGPT using voice commands. This session is all about setting the agenda for the day. Whether it’s strategizing a new digital marketing campaign, planning content creation, or setting team goals, helps me organize my thoughts. The brainstorming is almost meditative. It’s like having a personal assistant on the go, so nothing slips through the cracks.

Evening Recaps on the Drive Home via Voice.

On the drive home, I use ChatGPT to summarize the day’s achievements. I list out what happened today, the wins and milestones, and by the time I get home, I have a concise summary ready to share with the team. This keeps everyone at Setsail aligned and motivated, knowing exactly what we’ve accomplished and what’s next.

Simplifying Complex Documents

When Im sent detailed reports or intricate plans, I once again turn to ChatGPT. I upload the file and It breaks down complex documents into manageable bite-size pieces and helps me create tasks for each team member. From graphic design projects to video production and comprehensive marketing strategies, it helps us outline necessary steps and distribute tasks so fast. This clarity helps everyone understand their role and can perform at their best. We do much at setsail, so having a personal assistant to bring us up to date is easier on the invoice and more productive internally.

Never missing what people try to tell us in the meetings.

Once we're done with a Zoom meeting, we paste the meeting transcript to ChatGPT and it helps extract important points we might have missed as humans. For instance, if a brand stands for transparency and honesty, ChatGPT assists us in mind mapping related concepts and words, enabling us to craft compelling value propositions. This way, everyone on our team and the client team is on the same page. This is how consistent messaging builds trust and loyalty.

Creating Content on the Go

Right now, I’m writing this blog post while making dinner, and talking to ChatGPT to organize my thoughts via Voice. This flexibility is invaluable. I can multitask and still produce high-quality content, ensuring my ideas are captured and articulated no matter how busy my day gets.

Empowering the Entire Team

One of the most powerful aspects of ChatGPT is how it empowers the entire Setsail team. It helps break down questions and subjects quickly, reducing the need for constant back-and-forth. It serves as a personal brainstorming tool for everyone, enabling them to understand topics, brainstorm solutions, and come up with better ideas. This collective enhancement makes our team stronger and more efficient, driving better results for our clients. Using ChatGPT at Setsail Marketing has made us better at digital marketing, branding, and video marketing, making us more effective and cohesive as a team. It’s a tool that not only boosts individual productivity but also strengthens our overall team dynamics. It's making it easier for everyone to communicate better, therefore making marketing more accessible for everyone. And that's a huge win for all of us.