Creative Marketing Studio for Adventure Brands & Destinations

How to Use Social Media and Advertising to Grow Your Brand

Social media services and online advertising have become essential tools for businesses aiming to expand their reach, connect with customers, and build brand awareness. With the right strategies, you can leverage these platforms to grow your brand and increase engagement. Here’s a comprehensive guide on how to use social media and advertising to drive brand growth.

Why High-Quality Photos and Videos Can Transform Your Brand

n today’s fast-paced digital world, visual content has become a powerful tool for brands. High-quality photos and videos are no longer a luxury but a necessity. The rise of social media, e-commerce, and video content marketing has made visuals a key component of successful brand strategies

Content Marketing as a Tool to Boost Brand Awareness

In the ever-evolving digital landscape, the synergy of content and marketing has emerged as a critical strategy for businesses aiming to enhance their brand awareness. By crafting valuable and relevant content, companies can engage their target audience more effectively and build a strong brand identity that resonates across various platforms. This strategic approach not only boosts visibility but also fosters trust and credibility, turning casual visitors into loyal customers. 

How to Build an Effective Marketing Strategy for Small Businesses

Crafting a robust marketing strategy is a pivotal move for small businesses looking to grow sustainably. Effective marketing and planning go beyond selecting the right channels or creating engaging content—it requires strategic foresight, a deep understanding of both your market and your customers, and a commitment to continuous optimization. By developing a well-rounded strategy, businesses can not only achieve immediate results but also build a foundation that scales with growth, adapts to changing trends, and responds to customer needs in real-time. Here’s how to create a marketing plan that not only works but scales with your business.

Content Marketing for ourselves at Setsail Marketing

Time to market ourselves! Our choice is Content Marketing. Here's how we organize ourselves to make it happen internally.

Elevating Every Customer Touchpoint at Setsail Marketing

We're constantly trying to deliver amazing client experiences as Setsail. You're probably trying to do the same thing – so here's how we do it so you can take it for your team.

How ChatGPT Supercharges Our Workflow at Setsail Marketing

I've integrated ChatGPT into our daily workflow to streamline tasks and enhance team efficiency, from brainstorming sessions during commutes to summarizing daily achievements and simplifying complex documents. It's the best thing that's happened to marketing since Facebook.

Nurturing Connections in Luxury Travel: The Video Storytelling Revolution

Video has revolutionized adventure marketing, offering an immersive way to showcase brands like DOST Bikes, transforming products and destinations into experiential stories. These dynamic visuals not only captivate the audience but also create emotional connections, driving engagement and turning viewers into passionate brand advocates.

Capturing the Adventure Spirit: How Video Elevates Adventure Brands & Destination Organizations

Video has revolutionized adventure marketing, offering an immersive way to showcase brands like DOST Bikes, transforming products and destinations into experiential stories. These dynamic visuals not only captivate the audience but also create emotional connections, driving engagement and turning viewers into passionate brand advocates.

The ROI of Authenticity: How Genuine Content Transforms Adventure Marketing

Authentic storytelling, rooted in real experiences and unscripted moments, enhances audience engagement and significantly boosts the return on investment (ROI)

Celebrating B Corp Certification: Insights from Setsail's Happy Hour Event

Setsail celebrates B Corp certification! Discover insights from our panel discussion on sustainable business practices.

Marketing During Recession: The Ultimate Guide by Setsail Marketing Agency in Vancouver

Uncover the secrets to not just surviving, but thriving during an economic downturn in our latest blog post! Setsail Marketing, a leading marketing agency in Vancouver, shares cutting-edge strategies like video marketing, AI SEO, and personalized email campaigns that can bolster your brand. Learn how to outsmart the competition, optimize key metrics like Customer Lifetime Value and Net Promoter Score, and why it's crucial to double down on marketing efforts during a recession. Whether you're a seasoned business owner or a budding entrepreneur, this guide is packed with invaluable insights that can steer your business to success. Don't miss this opportunity to gain a competitive edge!

Innovation in Digital Marketing: Setsail's 3D Adventure with DŌST Bikes' Crate Cargo Cruiser

Explore how Setsail turned prototype delays into a 3D success story for DŌST Bikes' new Crate Cargo Cruiser, boosting pre-order sales and transforming customer engagement.

Embarking on a B-Corp Journey: How DŌST Bikes Sparked Setsail's Transformation

Setsail's Journey to Becoming a B Corp: A Reflection on our Commitment to Sustainability and Social Responsibility

Setsail Interactive is proud to announce its B Corp certification, a significant milestone in our sustainability journey. Discover the rigorous process, the insights from our founder's participation in the Greater Vancouver Board of Trade panel, and how we're committed to creating a more sustainable and equitable future. Join us on June 29th to learn more about our journey and how you can start yours.

Creating Immersive Experiences: A Deep Dive into our Content Creation Process

Ever wondered how Setsail crafts captivating narratives? Dive into our latest blog post, where we reveal our step-by-step content creation process, featuring our work with DŌST Bikes. Learn how we bring brands to life through meticulous crafting, refining, and delivery. Ready to set sail towards superior content?

Navigating the Branding Seas: Five Essential Principles from Our Voyage with Steepe & Co.

Set sail with us as we chart the thrilling branding journey of Steepe & Co. We'll explore five key principles that steered them towards a standout identity in the financial services sector. So, anchor's aweigh - your own branding adventure awaits!

Going the Distance: How DŌST Bikes' Record-Breaking Adventure Showcases the Impact of Storytelling in the Digital Age

In this blog post, we'll explore the captivating narrative of DŌST Bikes' record-breaking journey and how it demonstrates the power of storytelling in the digital age for driving customer engagement and brand success.

5 Must-Haves for a Winning Government RFP Submission

Looking for guidance on how to successfully apply for a government RFP? Start here.

5 Signs Your Business Needs a Website Redesign: Is It Time for a Change?

In today's fast-paced digital world, a website is often the first point of contact between a business and its potential customers. However, a poorly designed website can quickly turn visitors away, leading to missed opportunities and lost revenue. But what are the telltale signs that it may be time for a website redesign? We got you covered here.

Inclusive and Accessible Design: Building Digital Experiences for Everyone

By designing digital experiences that cater to all users, businesses can tap into a broader market, improve customer satisfaction, and demonstrate their commitment to social responsibility.