On Friday, May 26th at the Greater Vancouver Board of Trade event, "Building B.C.’s ESG Advantage," Setsail's founder and principal, Jason Atakhanov, found himself in the esteemed company of leaders from across the Canadian business landscape. This pivotal gathering was held at the UBC Robson Square Theatre in Vancouver, and the agenda was centered around the importance of Environmental, Social and Governance (ESG) principles for businesses.

On this notable day, we also announced our B Corp certification status, marking a significant milestone in our journey. We are thrilled to share insights from the event and details about our B Corp certification journey with our community.

A Glimpse of the ESG Advantage Event

The event brought together ESG practitioners and thought leaders to discuss strategies for integrating ESG practices into day-to-day operations, showcasing the importance of training and upskilling the workforce of today and tomorrow. It was indeed an honour for Setsail to share the stage with respected organizations such as the First Nations Financial Management Board, TELUS, and KPMG.

Jason Atakhanov, speaking on behalf of Setsail, emphasized the pivotal role of ESG practices in ensuring long-term business sustainability and resilience. The significance of the event and the high-level discussions underlined our commitment to integrating ESG practices into our operations and our dedication to contribute positively to our community and the broader economy.

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Setsail Interactive's B Corp Certification Journey

We are proud to announce that Setsail is now a Certified B Corporation! This certification is a testament to our commitment to meet the highest standards of social and environmental performance, transparency, and accountability.

We underwent a rigorous assessment process, and we are proud to report that our overall B Impact score was 84.5, significantly higher than the median score of 50.9 for ordinary businesses who complete the assessment.

Our performance was evaluated across several areas. In the governance category, we scored 13.9, reflecting our strong commitment to our mission, engagement with our social and environmental impact, ethics, and transparency.

We scored 35.4 in the workers category, recognizing our contributions to our employees’ financial security, health & safety, wellness, career development, and overall engagement & satisfaction.

In the community category, we scored 23.4, highlighting our engagement with and impact on the communities in which we operate. This reflects our commitment to diversity, equity & inclusion, economic impact, and civic engagement.

Our environmental score was 8.4, showcasing our environmental management practices and our impact on air, climate, water, land, and biodiversity.

Lastly, we earned a score of 3.2 in the customers category, showing our dedication to customer stewardship through the quality of our products and services, ethical marketing, data privacy and security, and feedback channels.

We are humbled by these results and are even more motivated to continue to push the boundaries of what a responsible and sustainable business can achieve.

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Looking Ahead

Our participation in the "Building B.C.'s ESG Advantage" event and the announcement of our B Corp certification are significant milestones in Setsail's journey. But we see these not as an end, but rather as an exciting new beginning. We are committed to continuously improving and embedding ESG practices in our day-to-day operations, and we are eager to share our journey with you.

We are proud of our achievements so far, but we are aware that there is always more to do. The quest for sustainability and social responsibility is a journey, not a destination. With our B Corp certification, we are in an even better position to contribute positively to our community, our environment, and our customers. We are excited to use this platform to inspire and engage with other businesses and individuals who share our commitment to making a positive impact.

We would like to extend our deepest gratitude to our team, our clients, and our partners who have supported us throughout this journey. Your dedication and commitment to our mission have been instrumental in helping us achieve this important milestone. We look forward to continuing to work together to build a more sustainable and equitable future.

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With our B Corp certification and the lessons we've learned on our journey, we're excited to extend an invitation to all who are interested in embarking on their own sustainability and social responsibility journey. Join us at our upcoming event on June 29th, hosted at our WeWork Burnaby offices at 6060 Silver Drive.

We'll be delving deeper into the details of our B Corp journey and discussing how businesses of all sizes can take these steps towards sustainable and socially responsible operations. Whether you're a business owner, an employee, or simply someone with an interest in corporate sustainability and responsibility, we welcome you to take part in this enlightening discussion.

This is more than just an opportunity to learn; it's a chance to be part of a growing movement of businesses that are using their influence to create a more sustainable and equitable world. Let's join forces to shape the future of business and build a better tomorrow.

More details for the event will be announced in the coming weeks, so please follow us on our social media channels for information on how to RSVP.

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Together, let's set sail towards a future of sustainable success.

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