60% Increased Brand Recognition

Our strategic visual identities significantly boost your brand’s visibility and recall.

40% Faster Brand Launches

Streamlined processes and strategic frameworks get your brand to market faster, allowing you to begin engaging your audience sooner.

75% Higher Customer Loyalty

A strategically built brand fosters loyalty, converting customers into long-term advocates through meaningful, authentic connections.

Brand Creation Service

Setsail’s Promise

Fixed Pricing

One time cost, starting at

$5,600

–> See breakdown on the pricing page

No Long Term Commitments

Fixed Deliverables

You Get Comprehensive Audience & Market Research

We dive deep into understanding your audience, competitors, and market positioning, forming the essential foundation to create a standout brand.

You Get Professional Brand Design & Identity Development

We craft a stunning visual identity including compelling logos, colour palettes, typography, and branded materials that communicate your unique value and attract your ideal customers.

You Get a Robust Brand Guideline Portal

Gain instant access to your professionally designed brand guidelines, empowering your team to maintain visual consistency across every touchpoint, from digital assets to printed materials.

Fixed Timeline

Your Roadmap for Setup, Launch, and Results

Week 1

Brand Strategy

Week 2-4

Identity Creation & Design

Week 4-5

Launch & Support

SETSAIL MARKETING's

Roadmap & Business Benefits

1

Week 1

Research & Brand Strategy – Laying the Groundwork

  • Detailed audience research and competitor benchmarking

  • Clear strategic positioning aligned directly to your business goals

  • Defined brand performance metrics for accurate measurement

2

WEEK 2-4

Identity Creation & Design – Your Brand, Elevated

  • Custom logo design and cohesive visual brand identity

  • Engaging, SEO-driven messaging tailored to your ideal customers

  • Professional collateral designed to captivate and convert

3

Week 4-5

Launch & Support: Empowering Consistency & Scalability

Get Started
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10 Years in business allowed us to refine a sales flow to a tee.

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Larry Knurik

VP Logistics of GVA Brands

5-stars

We've been working with Setsail for 7 years for all our marketing materials, website design, product design, videos, photos. They've been great. Responsive, responsible, great materials. Highly Recommended!

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Dawna Schchedrov

Director at Owens Valley District

5-stars

Setsail set high expectations for creativity, attention to detail, collaboration, and communication. From the first conversation to the last, they were professional yet down-to-earth, and they listened attentively, even engaging the quiet members of our team.

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Lauren Everett

Marketing Manager at B Corp USA

5-stars

I had the pleasure of working with SetSail on a behemoth of a project for a multi-day conference. Not only did they execute on all assets agreed upon but they were creative, collaborative, went above and beyond my expectations and were extremely kind throughout the entire process....

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 Jack Hundial

City Councillor, City of Surrey

5-stars

I reached out to Setsail in 2018 for a political campaign. The results of their work, analysis and dedication helped make my campaign a success. Very transparent and innovative. I have recommended Setsail to others and continue to use them as a back end provider and forward facing producer of high quality work. Thank-you Setsail

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Eric Hu

CEO at SentimenTrader

5-stars

We've been using Setsail's services for 2 years. They are creative and fast responsive. Thanks for their support!

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Theodora Jean

Founder at ColdWater Communications

5-stars

We are beyond thrilled with our newly redesigned website, thanks to the amazing team at Setsail Marketing! Jason Atakhanov and Georgie Hackett brought our vision to life with incredible creativity, attention to detail, and an unwavering...

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Gordon Lai

Executive at Biktrix

5-stars

Tom and Jason are a thrill to work with. Not only do they take stellar product and lifestyle pictures, they've done a complete rebranding of our company and has filled it with energy and life. The direction and strategy that they bring to the table is top notch and positions any company that works with them to become industry leaders.

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Justin Davey

Executive at TAIT Distributors

5-stars

This team is awesome! Very creative and helped us through the whole process, step by step. We are extremely happy with the finished product and continue to work with Setsail for all our website and marketing needs! Highly recommended.

Our Past Brand Strategy & Development Work

Let’s Get Started!

Ready to transform your marketing with proven results? After 10 years of running ads, our transparent approach delivers clear outcomes without the guesswork.

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97% Client Satisfaction

Exceeding expectations through iterative refinement and attention to detail.

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3x Brand Recognition

Clients see triple the recognition within six months, driven by engaging, memorable designs.

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82% Faster Growth

Strong brand identities drive faster trust-building, loyalty, and market impact.

Setsail ROI Framework™: Driving Growth Through Hearts and Numbers

A three-phase approach that transforms your vision into a cohesive, high-impact brand identity, designed to connect deeply with your audience and establish a strong market presence.

1

Vision Mapping

Laying the Foundation for Success

Our proprietary Vision Mapping process includes

  • Deep-Dive Brand Strategy Workshops: Interactive sessions to uncover your brand's mission, values, and vision.

  • Competitive Landscape Analysis: Research and positioning to differentiate your brand in the market.

  • Target Audience Profiling: Comprehensive customer personas that guide design and messaging decisions.

  • Brand Personality Development: Creating a distinctive voice and character to connect with your audience.

Visual Mapping

2

Marketing Lab

Designing Your Identity

Our proprietary Marketing Lab process includes

  • Visual Identity Exploration: Creating logos, colour palettes, and design elements that represent your brand essence.

  • Brand Story Development: Crafting a narrative that resonates with your audience.

  • Design System Creation: Establishing flexible yet cohesive guidelines for brand consistency.

  • Brand Guideline Documentation: Detailed standards for implementing your visual and verbal identity.

Marketing Lab

3

Scale & Optimize

Sustaining Momentum and Growth

Our proprietary Scale & Optimize process includes

  • Brand Asset Production: Templates and tools for consistent communication.

  • Implementation Support: Training your team to manage and use your brand effectively.

  • Performance Monitoring: Tracking metrics like recognition, engagement, and customer loyalty.

  • Brand Evolution Guidance: Strategic support for adapting your brand to growth opportunities.

Scale & Optimize

Who

Target Audience

What

The Value Prop

Where

Mkt Channels

When

Peaks

Why

Motivation

1. Vision Mapping: Building Your Brand Foundation

Through immersive workshops and strategic analysis, we uncover the core elements that make your brand unique. Our collaborative process ensures your visual identity authentically represents your business values and resonates with your target audience.

The Vision Mapping phase begins with intensive discovery sessions where we dive deep into your business goals, values, and aspirations. We examine your market position, analyze competitor strategies, and identify opportunities for differentiation. This comprehensive approach ensures your brand stands out in meaningful ways.

  • Deep-dive brand strategy workshops: Interactive sessions to uncover your brand's core values, mission, and vision. Our facilitated workshops bring key stakeholders together to align on brand direction and create a unified vision for your company's future. These sessions combine strategic exercises with creative exploration to uncover unique insights about your brand.
  • Competitive landscape analysis: Research that positions your brand distinctly in the market. We examine competitor positioning, visual approaches, and communication strategies to identify opportunities for differentiation. This analysis helps ensure your brand occupies a unique and valuable position in your industry.
  • Target audience profiling: Detailed persona development to ensure brand resonance. We create comprehensive audience profiles that go beyond basic demographics to understand motivations, pain points, and decision-making factors. This deep understanding guides design decisions that connect with your ideal customers.
  • Brand personality development: Creating a unique voice and character for your brand. We define the traits, tone, and characteristics that make your brand relatable and memorable to your target audience. This personality framework guides all visual and verbal communication.

Key Deliverables:

  • Brand Strategy Document: Comprehensive guide outlining your brand's strategic foundation
  • Competitive Analysis Report: Detailed market positioning and opportunity assessment
  • Target Audience Personas: In-depth profiles of your key customer segments
  • Brand Positioning Statement: Clear articulation of your unique market position

2. Marketing Lab: Crafting Your Visual Identity

We transform strategic insights into compelling visual elements that capture your brand's essence. Our iterative design process ensures every component of your visual identity system works harmoniously to tell your brand story.

The Marketing Lab phase is where strategy meets creativity. Our designers work closely with you to explore various visual directions that align with your brand strategy. We use a collaborative approach that combines our design expertise with your industry knowledge to create truly effective brand identities.

  • Visual identity exploration: Creating logos, color palettes, and design elements that reflect your brand. Our design process starts with extensive exploration of visual concepts, ensuring we discover the most effective way to represent your brand visually. We consider factors like versatility, memorability, and practical application across all touchpoints.
  • Brand story development: Crafting compelling narratives that connect with your audience. We create a cohesive brand story that communicates your value proposition and resonates with your target market. This narrative framework guides the creation of all brand materials and communications.
  • Design system creation: Building comprehensive guidelines for consistent brand application. We develop flexible yet structured design systems that ensure brand consistency while allowing for creative applications across different mediums and contexts.
  • Brand guideline documentation: Developing detailed standards for brand implementation. Our guidelines go beyond basic rules to provide practical examples and clear direction for maintaining brand integrity across all applications.

Key Deliverables:

  • Logo Package & Design Elements: Complete set of logos and supporting visual elements
  • Brand Color System: Primary and secondary color palettes with usage guidelines
  • Typography Suite: Carefully selected typefaces with detailed usage instructions
  • Visual Style Guide: Comprehensive documentation of all visual brand elements

3. Scale & Optimize: Implementing Your Brand System

We ensure your new brand identity performs across all touchpoints and channels. Our implementation support and monitoring help maintain brand consistency while adapting to new opportunities.

The Scale & Optimize phase focuses on successful brand implementation and long-term performance. We provide the tools, training, and support needed to effectively roll out and maintain your new brand identity.

  • Brand asset production: Creating templates and materials for immediate use. We develop a comprehensive suite of branded templates and assets that enable your team to maintain brand consistency across all communications. From social media templates to business documents, we ensure you have the tools needed for successful brand implementation.
  • Implementation support: Training teams on brand usage and applications. We provide comprehensive training sessions to ensure your team understands how to properly use and maintain your brand identity. Our support includes practical workshops and ongoing consultation to address questions and challenges.
  • Performance monitoring: Tracking brand recognition and engagement metrics. We implement tracking systems to measure the effectiveness of your brand identity across key metrics. Regular performance reviews help identify opportunities for optimization and refinement.
  • Brand evolution guidance: Ongoing consultation for brand growth and adaptation. As your business grows and markets change, we provide strategic guidance on evolving your brand while maintaining its core strength and recognition.

Key Deliverables:

  • Digital Asset Library: Organized collection of all brand assets and templates
  • Brand Training Materials: Comprehensive guides and training resources
  • Implementation Roadmap: Detailed plan for brand rollout and adoption
  • Performance Analytics Dashboard: Custom tracking of brand performance metrics

Why Partner With Us?

We combine strategic thinking with creative excellence to deliver brand identities that don't just look great – they drive business results through deeper customer connections and increased market presence. Our proven process, attention to detail, and focus on measurable outcomes ensure your investment in branding delivers real business value.

With decades of combined experience across multiple industries, our team brings both creative talent and business acumen to every project. We understand that effective branding goes beyond aesthetics to create meaningful connections with your target audience and drive sustainable business growth.

Easy Pricing & Summary

Why we’re the right team

A Full Service Marketing Studio

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Setsail R0I Framework™

10+ years of experience delivering exceptional ROI for clients.

Recognized partners with Google Ads, Meta Business, and other leading platforms.

A dedicated team under 1 roof that understands your unique goals and crafts tailored strategies to achieve them.

Trusted by numerous Governments & private businesses across US & Canada

Learn More About Us

Brand Creation Services

From logo design to messaging, we build a cohesive and memorable brand identity tailored to your business values, audience, and market positioning.

One time setup cost

$5,600

What is included, broken down:

Logo design, colour palette, typography, brand guidelines, visual identity, tagline development, messaging framework, competitor analysis, audience research, and brand story creation.

Performance Marketing Strategy & Setup

One-time Cost

Discovery & Audience Research

We explore your goals, audience, and market positioning to establish a strategic foundation for your brand.

$ 1,400

Logo Design & Visual Identity Development

We create a professional logo with up to two iterations and establish your visual identity, including typography, colour palette, and brand mood.

$ 3,360

Brand Guideline Portal

We develop a comprehensive online portal with guidelines for logo usage, typography, and your colour palette. Includes mockups for business cards, email signatures, and letterhead.

$ 840

$ 5,600

Subscription to Branding Portal (Optional)

Monthly Cost

Monthly Subscription

Includes a custom portal URL, access for up to 3 content editors, and 1 hour of monthly support from the Setsail team for updates and adjustments.

$ 250 /month

$ 250 /month

Communications Strategy

Platform Cost

Messaging Development & Content Planning

We craft a tailored brand voice, provide recommendations for communication channels, and create a high-level content calendar framework to ensure consistent messaging.

$ 2,500

$ 2,500

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Have a question in mind?

Frequently asked questions

There's a lot to know, but we try to make it simple for you. Of course, always feel free to reach out to clarify any points.

How long does the branding process take?

Our comprehensive branding process typically takes 6-8 weeks from initial workshop to final deliverables, ensuring thorough development of all brand elements. This timeline allows for proper research, creative exploration, and refinement of all brand components while maintaining steady progress toward launch.

What makes your branding approach different?

We combine strategic analysis with creative design, focused on creating brands that not only look professional but drive measurable business results. Our process is both data-driven and creative, ensuring your brand resonates with your target audience while achieving your business objectives.

How much input will I have in the process?

Our process is highly collaborative - you'll be involved at every key decision point while benefiting from our strategic guidance and expertise. We believe the best brands emerge from a partnership between our expertise and your deep understanding of your business and industry.

What happens after the brand is launched?

We provide ongoing support through our Scale & Optimize phase, helping you maintain brand consistency and adapt as your business grows. This includes regular check-ins, performance monitoring, and strategic guidance to ensure your brand continues to drive results over time.

Get Started