Performance Marketing Package for
Sales
Our performance marketing strategies are built to deliver results—measurable, scalable, and impactful. This isn’t about vanity metrics like clicks or impressions. It’s about driving leads that turn into sales.
Certified & Trusted by Canadian & US Governments and Organizations
Increase Conversions, Maximize ROI
By leveraging advanced audience insights and intent-driven strategies, we help businesses like yours achieve sustainable growth through optimized campaign performance.
Ecommerce Growth Engine
Through precision targeting and strategic bid management, we reduce waste and maximize every dollar of your marketing budget.
Multi-Channel Engagement
Our optimized customer journeys and high-converting creative assets accelerate the path from lead to sale.
Setsail ROI Framework™: Driving Growth Through Hearts and Numbers
We combine creative excellence with data-driven strategies to accelerate business growth, using proven industry-specific roadmaps that deliver both brand impact and measurable results.
1
Vision Mapping
Map Your Client Journey from Market Gaps to Revenue Growth
Our proprietary Vision Mapping™ process includes:
Uncover hidden revenue opportunities within your market.
Pinpoint your most profitable customer segments.
Leverage competitors' blind spots to your advantage.
Achieve quick wins for immediate impact on revenue.
2
Marketing Lab
Where Strategy, Creative, and Technology Come Together
Our proprietary Vision Mapping™ process includes:
Compelling, high-impact content tailored to your audience.
Experimentation and testing to refine strategies.
Data-driven decisions for superior marketing outcomes.
Enhanced customer engagement through multi-channel marketing.
3
Scale & Optimize
Drive Long-Term Growth with Advanced Marketing Solutions
Our proprietary Vision Mapping™ process includes:
Advanced SEO techniques for increased visibility.
Social media amplification for brand growth.
Cross-channel integration for a seamless experience.
Transparent performance reporting with actionable insights.
1. Vision Mapping: Building Your Performance Marketing Foundation
Our approach begins by clearly defining your performance marketing goals and aligning them with actionable strategies.
- Identify Core Metrics – Establish clear metrics to track success, from CTR to conversion rates, ensuring each campaign has quantifiable outcomes.
- Audience Segmentation – Pinpoint target audiences to deliver personalized, impactful messaging tailored to different buyer personas and lifecycle stages.
- Set Conversion Goals – Define measurable outcomes such as lead generation, ecommerce sales, or app downloads, keeping campaigns sharply goal-oriented.
- Channel Prioritization – Choose the best channels—whether it’s search, social, or email—based on audience behavior, platform insights, and campaign objectives.
We use a data-driven approach to ensure each goal is both ambitious and achievable. With a clear set of KPIs, we craft strategies designed to deliver measurable outcomes at every stage of the funnel. Deliverables include performance benchmarks, audience personas, detailed conversion paths, and prioritized channel strategies. This thorough planning ensures every action we take is focused on driving sustainable business growth.
By focusing on structured objectives like these, we answer critical questions:
- Who: The target audience most likely to convert.
- What: The value proposition, products, services, or campaigns driving engagement.
- Where: The channels where your audience spends their time.
- When: Timing for peak engagement and conversions.
- Why: The factor that motivates your audience to act
2. Marketing Lab: Where Creativity Meets Conversion
This phase focuses on experimentation and testing to refine strategies and improve outcomes by using real-time data to drive marketing decisions.
- Content Marketing for Conversions – We create compelling content tailored to each stage of the buyer’s journey, from awareness to decision-making. This includes blog posts, landing pages, and lead magnets designed to capture interest and convert visitors into customers. For example, a previous client saw a 35% increase in lead generation by implementing our targeted content strategy.
- Ecommerce Performance Strategies – Our team employs advanced ecommerce tactics, such as cart abandonment recovery campaigns, upselling techniques, and personalized product recommendations, to enhance customer experience and drive sales. For instance, one campaign resulted in a 20% boost in average order value by utilizing personalized product bundles.
- Email Marketing Optimization – We design and implement high-impact email sequences, focusing on open rates, click-through rates, and conversions. Through segmentation and A/B testing, we ensure that email content resonates with different audience segments. A recent email marketing project achieved a 40% increase in revenue by focusing on re-engagement and personalized offers.
- Paid Advertising Precision – Our approach to paid advertising includes constant optimization of ad creatives, targeting, and bidding strategies across platforms such as Google Ads, Facebook, and Instagram. By continuously monitoring and adjusting campaigns, we ensure maximum return on investment. For example, our optimized Google Ads campaign helped a client achieve a 25% reduction in cost-per-acquisition.
Our iterative approach ensures continuous learning and adaptation, leading to superior performance outcomes. Deliverables include A/B test results, creative assets, in-depth performance reports, and actionable insights for future campaigns.
3. Scale & Optimize: Turning Performance Into Predictable Growth
Once strategies are validated, we focus on scaling what works while continuously optimizing for efficiency and effectiveness.
- Advanced SEO Techniques – We improve organic visibility through a combination of technical SEO (site speed, mobile optimization) and on-page SEO (content relevance, keyword targeting). Our advanced techniques have resulted in significant traffic boosts for clients, including a 50% increase in organic visits within three months.
- Social Media Amplification – Leveraging both organic and paid social strategies, we amplify your brand’s presence on platforms such as Instagram, LinkedIn, and Facebook. For example, a recent campaign led to a 60% increase in engagement and a notable uptick in follower growth.
- Cross-Channel Integration – Ensuring consistency across email, social media, paid ads, and your website is critical for brand recognition and trust. We create cohesive campaigns that provide a seamless experience for users, resulting in higher retention and conversions.
- Performance Reporting – Our detailed performance reports go beyond basic metrics, offering actionable insights and strategic recommendations. Clients receive customized dashboards that track KPIs in real-time, ensuring transparency and continuous improvement.
By scaling proven tactics and incorporating advanced optimization methods, we drive long-term, sustainable revenue growth for your business. Deliverables include comprehensive performance reports, SEO audits, detailed campaign playbooks, and strategic recommendations for continued scaling.
Why Partner With Us?
Our team of experts brings a wealth of experience in driving sales through data-driven marketing. With a focus on transparency and measurable outcomes, we help you scale faster and smarter.
Easy Pricing & Summary
Why Choose
Setsail Marketing
A Full Service Marketing Studio
Setsail R0I Framework™
Proven ROI Framework™
10+ years of experience delivering exceptional ROI for clients.
Official Platform Partners
Certified partners with Google Ads, Meta Business, and other leading platforms
Dedicated Team
Full-service in-house expertise crafting customized strategies for your success
Trusted Experience
Serving government agencies and businesses across the US & Canada
Performance Marketing Package
Data-driven ad campaigns across multiple platforms, optimized for conversions, audience targeting, and ROI improvement. Includes campaign strategy, management, and performance reporting.
One time setup cost
$1,800
Monthly, starting at
$2,400
What is included, broken down:
Based on the strategy we build – the final pricing is determined based on the best strategy according to the Performance Marketing Strategy & Setup
Performance Marketing Strategy & Setup
One-time Cost
Market Insights & Audience Strategy
We conduct thorough market and competitor research, analyze target demographics and keywords, forecast outcomes, explore relevant channels, and set clear goals—laying a data-driven foundation for your campaign.
$ 1,200
Platform Configuration & Campaign Setup
We set up ad platforms, implement tracking, define precise audiences, and create campaign structures to optimize your launch and performance.
$600
per Platform
$1,800
Campaign Management Per Platform
Monthly Cost
Continuous Campaign Optimization & Testing
We continuously monitor performance, refine bids and budgets, test and optimize ad copy, run A/B experiments, and perform in-depth analyses to drive maximum ROI.
included
Data Analytics & Performance Reporting
We deliver clear, actionable reports, provide competitor insights, and highlight strategic opportunities so you always stay ahead of the market.
included
Creative Refresh & Conversion Optimization
We refine and update your current creative assets, test new concepts, and enhance landing pages each month, ensuring consistent, high-impact results and better conversions.
included
$2,400 /month
Ad Spend
Platform Cost
Media Investment & Budget Allocation
These are the funds powering the ads and strategies we create. This number will stay within a budget but fluctuate to get the best ROAS / CPA stat we’re after
$ --- /month
Frequently asked questions
There's a lot to know, but we try to make it simple for you. Of course, always feel free to reach out to clarify any points.
A: We use clear KPIs, such as conversion rates, revenue growth, and ROI, to track performance. Additionally, we provide monthly performance reports with actionable insights, a and a live dashboard ensuring transparency and continuous improvement.
A: Yes, we have extensive experience managing campaigns for high-traffic ecommerce sites. Our tailored strategies have helped clients scale operations and achieve significant revenue growth.
A: Our cross-channel integration ensures that your brand’s messaging is consistent and impactful. We align all content, visuals, and messaging across platforms to create a cohesive brand experience.
A: Absolutely. We understand that small businesses have unique needs and budgets, so we offer tailored strategies designed to maximize ROI without unnecessary expenditures.
A: The timeline for results depends on the specific services and strategies implemented. Typically, clients start seeing measurable improvements within 3 to 6 months of launching a campaign.
OTHER GOALS
Understanding All Goals for Performance Marketing
Campaigns have many different goals. Over the past 10 years we’ve perfected this with the Setsail ROI Framework